Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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Melissa Lee-Houghton's Costa Award shortlisted collection Sunshine (Penned in the Margins) has been named one of The Poetry School's 2016 Books of the Year, alongside four titles each from Picador and Sheffield-based publisher and writer development agency The Poetry Business. Continue reading at The Bookseller
[ The Bookseller | 2016-12-23 00:00:00 UTC ]
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It was a busy year for digital media companies. New features like Facebook Live and Instagram Stories introduced publishers to new content formats and the potential to reach massive audiences. On the flip side, platforms’ priorities constantly seemed to be shifting, which often led to dramatic... Continue reading at Digiday
[ Digiday | 2016-12-22 00:00:00 UTC ]
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It seems like every new year brings the same old batch of resolutions: lose weight, join a gym, organize that closet once and for all. But according to consumer research firm Nielsen, there’s another self-improvement pledge that’s nearly as popular as fitness: “Enjoy life to the fullest.”That... Continue reading at PC World
[ PC World | 2016-12-21 00:00:00 UTC ]
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While many publishers are trying to forge direct connections with readers as a defense against Facebook, The Boston Globe is using the social giant itself to engage its readers. The Globe started a private Facebook group December 2 for subscribers to discuss the news. While other publishers are... Continue reading at Digiday
[ Digiday | 2016-12-20 00:00:00 UTC ]
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Authors and publishers condemn push to repeal parallel import restrictions and say there will be fewer Australian titlesThe federal government should move to make books cheaper in the next year and save Australians about $25m annually, the Productivity Commission believes, but the move is... Continue reading at The Guardian
[ The Guardian | 2016-12-20 00:00:00 UTC ]
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It's a challenging time for magazine publishers, right? Of course, because it's a challenging time for anyone in the business of creating content and attracting audiences -- even (or especially) pure-play digital companies.The truth is, there are countless Silicon Valley startups, propped up by... Continue reading at Advertising Age
[ Advertising Age | 2016-12-19 00:00:00 UTC ]
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Led by Bruce Springsteen's bestselling 'Born to Run,' S&S CEO Carolyn Reidy reports a profitable year at S&S and a "period of relative stability in the publishing marketplace.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-19 00:00:00 UTC ]
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Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been... Continue reading at Advertising Age
[ Advertising Age | 2016-12-17 00:00:00 UTC ]
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Following record revenue of over $182 million in 2015, Quarto posted an 8% sales increase in the first half of 2016 over the comparable period of 2015, and CEO Marcus Leaver is hopeful that the publisher will have a fourth straight year of sales increases in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-16 00:00:00 UTC ]
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When Lisa Lucas, the new executive director of the National Book Foundation, climbed on the podium at the National Book Awards ceremony in November, her presence and her remarks marked a change at the NBF. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-16 00:00:00 UTC ]
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English PEN has reported a deficit of close to £90,00 in its annual report for the year ending 31st March 2016, describing it as "a challenging year". Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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In the Slate Plus bonus segment of Wednesday’s edition of the Culture Gabfest, host Stephen Metcalf chats with Dana Stevens and Laura Miller about their top 10 favorite books and films of 2016. Continue reading at Slate
[ Slate | 2016-12-16 00:00:00 UTC ]
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Rupi Kaur, a Canadian poet, writer, and spoken-word artist, may only be 24 years old, with only one book published to date. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-16 00:00:00 UTC ]
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In recognition of her determination, creativity, and energy in making Sourcebooks one of the country’s leading independent publishers, Dominique Raccah is PW’s Person of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-16 00:00:00 UTC ]
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Watching attacks against free speech mount in the Western Hemisphere, Suzanne Nossel will not sit idly by. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-16 00:00:00 UTC ]
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On October 21, just weeks after she was sworn in as the nation’s 14th librarian of Congress, Carla Hayden stunned observers by removing register of copyrights Maria Pallante. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-16 00:00:00 UTC ]
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One-sentence novel Solar Bones (Tramp Press) by Mike McCormack has been named the Bord Gáis Energy Irish Book of the Year 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-12-15 00:00:00 UTC ]
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Author, historian and broadcaster Professor Kate Williams has been selected to chair the nine-member judging panel that selects the overall winner of the 2016 Costa Book of the Year. Continue reading at The Bookseller
[ The Bookseller | 2016-12-15 00:00:00 UTC ]
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The London Book Fair's International Excellence Awards has added a Rights Professional of the Year category. Winners will be announced in March 2017. The post London Book Fair Awards Add Rights Professional of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-12 00:00:00 UTC ]
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The newspapers’ books of the year round-ups yielded some intriguing results, with Hisham Matar proving the most popular pick; indie publishers taking a healthy share of the recommendations; and a familiar tale being told regarding reviewers’ and writers’ diversity. Continue reading at The Bookseller
[ The Bookseller | 2016-12-12 00:00:00 UTC ]
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