Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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Tim Barton is to step down from his role as managing director of Oxford University Press’ academic division in September. Continue reading at The Bookseller
[ The Bookseller | 2017-02-03 00:00:00 UTC ]
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Waterstones has reported a profit for the first time under the ownership of Russian businessman Alexander Mamut and direction of its m.d. James Daunt. Boosted by “better standards of bookselling”, the 270-store chain saw sales rise by 4% to £409.1m in the year to 30th April 2016, helping it... Continue reading at The Bookseller
[ The Bookseller | 2017-02-02 00:00:00 UTC ]
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Sebastian Barry, who has won the Costa Book of the Year for a second time, tells the BBC that he dedicated the prize to his son, but reveals his children don't read his books. Continue reading at BBC World
[ BBC World | 2017-02-01 00:00:00 UTC ]
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Sebastian Barry has been named winner of the Costa Book of the Year for a second time for his novel Days Without End (Faber & Faber), following a unanimous decision by the judges. The book, which follows character Thomas McNulty, who has crossed the Atlantic to rebuild his life, was praised... Continue reading at The Bookseller
[ The Bookseller | 2017-02-01 00:00:00 UTC ]
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For the first time in the nearly 25-year history of the PW Bookstore of the Year Awards, a children’s only bookstore, Wild Rumpus in Minneapolis, was named one of five finalists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-31 00:00:00 UTC ]
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The LibScan top 20 may be the only year-end chart not to be conquered by Paula Hawkins, with male-authored crime fiction dominating the list. Continue reading at The Bookseller
[ The Bookseller | 2017-01-30 00:00:00 UTC ]
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J K Rowling’s original Harry Potter septet, vocalised by Stephen Fry, dominated the audio download chart in 2016, but their magic fell short of displacing Paula Hawkins’ pre-eminent psychological thriller. Continue reading at The Bookseller
[ The Bookseller | 2017-01-30 00:00:00 UTC ]
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This year’s bookstore finalists represent a broad range of independent bookstores, from across the country, both newer stores and long-established ones. The winner will be announced in March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-30 00:00:00 UTC ]
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Another record year for the children’s sector in revenue terms, led by Middle Grade fiction from burgeoning brand David Walliams and dependable diarist Jeff Kinney, underpinned the print market’s continued growth in 2016 . Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, marketers are increasingly testing longer video and direct-response campaigns on the platform. For the past three weeks, Adweek has tracked 53 campaigns within Discover, the section of... Continue reading at AdWeek
[ AdWeek | 2017-01-27 00:00:00 UTC ]
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Food writer Bee Wilson looks at the continued popularity and variety of cookery books. Continue reading at The Bookseller
[ The Bookseller | 2017-01-26 00:00:00 UTC ]
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Martha Stewart has always been on top of trends, often setting them herself. Before she became a social media star (and landed a show with Snoop Dogg) she was known as a pioneer in the print magazine business. Her publication, Martha Stewart Living, has been on stands for 26 years and it's... Continue reading at AdWeek
[ AdWeek | 2017-01-26 00:00:00 UTC ]
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Children aged 9-16 spend as much time reading online as reading print materials, although the number of young people reading books, comics and magazines drops in the teenage years, according to a new report. Continue reading at The Bookseller
[ The Bookseller | 2017-01-25 00:00:00 UTC ]
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Tom Kerridge’s Dopamine Diet (Absolute) has leapfrogged two Joe Wicks titles to claim the UK Official Top 50 number one spot, shifting 15,279 copies for £160,976. Continue reading at The Bookseller
[ The Bookseller | 2017-01-25 00:00:00 UTC ]
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The top three ebooks in the seven days to 7th January held firm from the list covering the previous week, with Paula Hawkins’ The Girl on the Train steaming into its 16th week at the top; Lee Child’s Night School chalking up a fifth week in the runner-up position; and Jeffrey Archer’s This was a... Continue reading at The Bookseller
[ The Bookseller | 2017-01-24 00:00:00 UTC ]
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With eye-popping growth of 26.8% in 2016, Pan Macmillan usurped the Indie Alliance and staked its claim as a ‘Big Four’ publisher. Continue reading at The Bookseller
[ The Bookseller | 2017-01-20 00:00:00 UTC ]
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It was another year of digital contraction for the UK’s biggest publishers, who experienced a second consecutive year of declining ebook volumes in 2016. Continue reading at The Bookseller
[ The Bookseller | 2017-01-20 00:00:00 UTC ]
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In Poland, publishing stakeholders stay the need for protective regulation—liked fixed book prices—and IP protection are needed to curb declining book sales. The post A Cold Start to the Year for Poland’s Publishers: Waiting for Regulatory Help appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-19 00:00:00 UTC ]
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'Princess Pamela's Soul Food Cookbook,' Pamela Strobel's collection of soul food recipes, is coming back after being out of print for 40 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-18 00:00:00 UTC ]
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Indies are leading the shortlist for the Stanford Dolman Travel Book of the Year, with five of the six books vying for the £5,000 prize hailing from independent presses. Continue reading at The Bookseller
[ The Bookseller | 2017-01-18 00:00:00 UTC ]
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