Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video,... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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Faber & Faber will be publishing a collection of new material from the archives of the London Review of Books to celebrate the journal’s 40th anniversary in October 2019. Continue reading at The Bookseller
[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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This September, Annick will mark its 40th anniversary by embarking on a partnership with Pearson Canada, which will put a selection of more than 125 Annick books in every classroom across Canada. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-22 00:00:00 UTC ]
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While the Twin Cities marked the anniversary with a full schedule of events, literary nonprofits elsewhere saluted the Loft's longevity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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'Biblical Archaeology Review' has spent four decades covering a contentious field, standing for authenticity amid controversial claims. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-11 00:00:00 UTC ]
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New hero alert: Wong May, the winner of this year’s $165,000 Windham-Campbell Prize in poetry, who expressed surprise at the award given than she has consciously eschewed the literary world in favor of the work itself. On the Windham-Campbell website, Wong May has one of the all-time great... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-29 19:56:25 UTC ]
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The British illustrated reference publisher continues to reinvent itself a half-century on—and has used the milestone of the anniversary as catalyst for examining new opportunities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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NoViolet Bulawayo among authors paying tribute to independent publishing house that shook up the country’s literary sceneWhen the Zimbabwean editor Irene Staunton and her husband Murray McCartney set up their publishing business in 1998, it seemed natural to call it Weaver Press. Their modest... Continue reading at The Guardian
[ The Guardian | 2023-12-07 07:00:02 UTC ]
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Opus & Olives, a gala fundraiser sponsored by the Friends of the St. Paul Public Library, is celebrating its 20th anniversary on October 8. The annual event is one of the most successful public library fundraisers in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-14 04:00:00 UTC ]
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Known for its soaring rafters and walls of staff picks on every flavor, Seattle’s Elliott Bay turned 50 years old this June—just a year after an ownership change. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-14 04:00:00 UTC ]
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With the school year winding down, we spoke with three educators about how they help their students look back on what they've learned—and forward to a summer of possibilities—with special end-of-year celebrations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-26 04:00:00 UTC ]
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With its Paris Book Market opening today, BIEF is observing 150 years of its service to French publishing in the international industry. The post In Paris, BIEF Celebrates Its 150th Year: ‘Open Marketplace’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-02 17:27:52 UTC ]
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Phaidon Press will celebrate its 100th anniversary in September with a slate of events, exhibitions, original digital content, and sales initiatives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-05 04:00:00 UTC ]
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Author and publisher Rick Riordan reflects on half a decade of exceptional storytelling. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Emma Straub's novel follows a woman who can revisit the past and reshape the future. Continue reading at The Washington Post
[ The Washington Post | 2022-05-20 11:00:35 UTC ]
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As it celebrates 20 year of championing unconventional, entertaining, and high-concept titles that ignite readers’ imaginations, the team at Quirk Books talked with PW about the company's first two decades, what’s in store for the future, and what makes the Quirk brand tick. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-03 04:00:00 UTC ]
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Globe Pequot publisher Judith Schnell spoke to PW about the company’s longevity, what’s new across the company’s numerous imprints, and how Globe is celebrating its 75th. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:49:33 UTC ]
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Serpent's Tail has bagged a post-apocalyptic novel and a memoir from 2020 Goldsmiths Prize winner M John Harrison, who is leaving his long-term publisher Gollancz after 40 years. Continue reading at The Bookseller
[ The Bookseller | 2021-12-19 23:45:16 UTC ]
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Bloomsbury has signed debut cookbook Motherland, from journalist and founder of London pop-up Fowl Mouths Food Melissa Thompson. Continue reading at The Bookseller
[ The Bookseller | 2021-11-06 10:49:55 UTC ]
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