Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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The Pioneer Woman magazine puts Food Network host Ree Drummond on the newsstand. The post Hearst to Launch Another Celebrity Print Title appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-09 00:00:00 UTC ]
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Debut thriller The Couple Next Door by Shari Lapena (Transworld) has been named as W H Smith's Book of the Year for 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-12-02 00:00:00 UTC ]
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Growing interest in German children's books led to a translation competition to identify up-and-coming translators. Here we announce the top translators. The post Competition Celebrates German Children’s Book Translators appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-01 00:00:00 UTC ]
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The print edition of Dolly, Australia’s long-running magazine for teenage girls, is closing after more than four decades. Here’s a look back at the changing face of the title that launched the careers of some of the nation’s most famous models• Goodbye, Dolly: December issue will be magazine’s... Continue reading at The Guardian
[ The Guardian | 2016-12-01 00:00:00 UTC ]
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Retailer Foyles has chosen Paul Beaty’s Man Booker Prize-winning The Sellout as its book of the year, so will promote the title heavily online and in-store in the run up to Christmas. Continue reading at The Bookseller
[ The Bookseller | 2016-11-30 00:00:00 UTC ]
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More than 45 years after first hitting the shelves, pint copies of teen magazine Dolly will cease. Continue reading at Stuff
[ Stuff | 2016-11-30 00:00:00 UTC ]
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Edinburgh-based Floris Books has won the Saltire Society Scottish Publisher of the Year Award. Continue reading at The Bookseller
[ The Bookseller | 2016-11-27 00:00:00 UTC ]
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Surfing memoir Barbarian Days: A Surfing Life by New Yorker journalist William Finnegan (Corsair) has scooped the 28th William Hill Sports Book of the Year Award. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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The Green Carnation Prize, an award recognising lesbian, gay, bisexual and transgender (LGBT) writers, is partnering with Foyles for a third year. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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William Hill Sports Book of the Year Award's Graham Sharpe on the process of choosing a winner and the history of the prize. Continue reading at The Bookseller
[ The Bookseller | 2016-11-23 00:00:00 UTC ]
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Another year, another batch of the same old New Year’s resolutions. Lose weight. Hit the gym. Sign up for a yoga class. Those are great goals, to be sure, but they’re all about your body. What about your brain? It needs nourishment too. So this January, resolve to exercise your mind, not just... Continue reading at PC World
[ PC World | 2016-11-23 00:00:00 UTC ]
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On November 26, independent booksellers around the country will be celebrating Indies First on Small Business Saturday with author events, flash storytimes, discounts, and cake to kick off the holiday selling season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
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Two of the country’s most iconic bookstores are about to change hands. The management team is buying Village Books and Paper Dreams in Bellingham, Wash., while a local D.C. restaurateur is purchasing Kramerbooks & Afterwords Cafe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-21 00:00:00 UTC ]
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Phoenix-based digital marketing firm G/O Digital has laid off less than 100 employees today as it discontinued its direct sales business unit. G/O Digital CEO Tim Fagan said his company, which used to be part of Gannett Publishing Services and now is part of McLean, Virginia-based Tegna Inc.,... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2016-11-18 00:00:00 UTC ]
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Eason is on track to retain its profitability this year, with single-digit revenue growth, its c.e.o. Conor Whelan has told The Bookseller on the eve of the all-important Christmas bookselling season. However, the chain’s chief also warned of the potential impact Brexit could have on the... Continue reading at The Bookseller
[ The Bookseller | 2016-11-18 00:00:00 UTC ]
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US publishers’ revenues fell 3.4% year-on-year to $5.37bn (£4.32bn) for the first half of 2016, new statistics from the Association of American Publishers have revealed. Continue reading at The Bookseller
[ The Bookseller | 2016-11-18 00:00:00 UTC ]
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The late agent Carole Blake has been honoured with the Agent of the Year award at the Romantic Novelists' Association's (RNA) second industry awards. Continue reading at The Bookseller
[ The Bookseller | 2016-11-17 00:00:00 UTC ]
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"Post-truth" has been declared 2016's international word of the year by Oxford Dictionaries. Continue reading at The Bookseller
[ The Bookseller | 2016-11-17 00:00:00 UTC ]
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The Folio Society took home three British Book Design & Production Awards last night, including the ceremony’s top award, with a string of smaller and niche operations also lauded for their bold approaches to publishing. Continue reading at The Bookseller
[ The Bookseller | 2016-11-11 00:00:00 UTC ]
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Like it or not, Donald Trump won the 2016 Presidential Election. Over the years, and especially throughout the election, PW has done lots of coverage of Trump's books, books about Trump, and the reactions from book biz insiders to his candidacy and election. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-10 00:00:00 UTC ]
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