Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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Blackwell's has named Mary Beard's SPQR: A History of Ancient Rome (Profile) as its Book of the Year for 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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The Romantic Novelists’ Association has added two new categories to its industry awards: Agent of the Year and Publisher of the Year. Continue reading at The Bookseller
[ The Bookseller | 2016-07-19 00:00:00 UTC ]
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Accounts show that Amazon paid less tax in the UK in 2015 than a year earlier despite rising UK sales and a change to its accounting methods following the introduction of the so-called Google Tax, The Bookseller can reveal. Continue reading at The Bookseller
[ The Bookseller | 2016-07-19 00:00:00 UTC ]
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The Bookseller Rising Stars were lauded for their “wealth of talent” and ability to take on the upcoming challenges facing the trade at a party to celebrate the 2016 inductees. Continue reading at The Bookseller
[ The Bookseller | 2016-07-09 00:00:00 UTC ]
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Volatility in international markets and a shift in library purchasing patterns were two components in making 2015 a “very challenging” year for Oxford University Press, c.e.o. Nigel Portwood has said. Continue reading at The Bookseller
[ The Bookseller | 2016-07-08 00:00:00 UTC ]
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Food-themed social videos have been all the rage, but everything has a saturation point. So publishers including BuzzFeed, Thrillist Media Group and NowThis are glomming on to booze-related content. Seems cocktail stirring, like the hands-in-bowls genre, is well suited to the 30-second,... Continue reading at Digiday
[ Digiday | 2016-07-08 00:00:00 UTC ]
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At first glance, the new memoir I'm Your Biggest Fan: Awkward Encounters and Assorted Misadventures in Celebrity Journalism just looks like a breezy collection of stories about Hollywood stars from People magazine executive editor Kate Coyne. Continue reading at Stuff
[ Stuff | 2016-07-07 00:00:00 UTC ]
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Contract publisher Ink moves American Airlines inflight magazines to Miami. The post American Way to Leave Dallas–Fort Worth After 50 Years appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-07 00:00:00 UTC ]
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The show’s total attendance of 16,597 was the lowest for an ALA annual conference in 22 years, but the librarians who did make it to Orlando certainly injected a large measure of positivity to the grief-stricken city. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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In the autumn Macmillan Children’s Books will publish a poetry anthology compiled by Allie Esiri, the writer and former actor behind poetry anthology The Love Book (Square Peg) and the app iF Poems, developed by Chickworks. Continue reading at The Bookseller
[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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Pocket Shop plans to open several more stores in the UK next year as landlords are keen to "present something new" to the public, its c.e.o. Anna Borné Minberger has told The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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Marketing campaigns from Pan Macmillan, HarperCollins and PRH Children’s were honoured by the Book Marketing Society's annual awards revealed at The Bookseller’s Marketing and Publicity Conference, while Simon & Schuster Children's was given a special award for the Best Marketing Team 2015/16. Continue reading at The Bookseller
[ The Bookseller | 2016-06-30 00:00:00 UTC ]
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Bee Wilson, Hugh Fearnley-Whittingstall and Rachel Roddy were among the names honoured at the Guild of Food Writers Awards 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-06-24 00:00:00 UTC ]
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The bestselling author of ‘Savor’ explores how to live a simple, present life in her new book, ‘Present Over Perfect.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
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Former UFC champion Ronda Rousey has won Cross Sports Book of the Year, following her Cross International Autobiography of the Year win. Continue reading at The Bookseller
[ The Bookseller | 2016-06-18 00:00:00 UTC ]
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L S Hilton, the author of Bonnier Zaffre lead title Maestra, has been named Glamour magazine’s 2016 Writer of the Year. Continue reading at The Bookseller
[ The Bookseller | 2016-06-09 00:00:00 UTC ]
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Comics have been dealing with daddy-issues nearly since their inception, but over the years books have presented a more nuanced, realistic depiction of fatherhood. Here are 11 great ones for Father's Day. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-08 00:00:00 UTC ]
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Penguin Random House UK is launching a new campaign to celebrate the Lesbian, Gay, Bisexual, Trans and Queer (LGBTQ) author community called Penguin Pride. Continue reading at The Bookseller
[ The Bookseller | 2016-06-02 00:00:00 UTC ]
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Headline Publishing Group is planning a "bumper year" for Neil Gaiman with eight titles publishing in 2016, plus a live broadcast event scheduled in London for the publication of The View from the Cheap Seats. Continue reading at The Bookseller
[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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"Refugee" has been revealed as Children’s Word of the Year, after Oxford University Press reviewed children's entries to Radio 2’s Chris Evans Breakfast Show’s "500 Words" short story writing competition. Continue reading at The Bookseller
[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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