Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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The full text of a speech given by Baroness Gail Rebuck, chair of Penguin Random House UK, during a debate at the House of Lords on libraries and bookshops. Continue reading at The Bookseller
[ The Bookseller | 2016-10-18 00:00:00 UTC ]
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A lot has changed at Manhattan's Goddard Riverside Book Fair Gala in the 30 years it's been running, and this year's will be the last overseen by the current executive director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-14 00:00:00 UTC ]
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Independent publishers from across the world are to come together at Frankfurt Book Fair to celebrate the "diversity and vibrancy" of the international independent publishing scene. Continue reading at The Bookseller
[ The Bookseller | 2016-10-11 00:00:00 UTC ]
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Faber has returned to profitability this year after recording a loss in 2015, helped by a “wide range of titles selling extremely well”. Continue reading at The Bookseller
[ The Bookseller | 2016-10-07 00:00:00 UTC ]
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Annual sales of poetry books are set to surpass £10m for the first time since records began, The Bookseller can reveal on National Poetry Day today. Continue reading at The Bookseller
[ The Bookseller | 2016-10-07 00:00:00 UTC ]
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You Must Bring A Hat by Simon Philip and Kate Hindley (Simon & Schuster) was announced as the ‘book of the year’ at the Sainsbury Children’s Book Awards 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-10-05 00:00:00 UTC ]
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Amy McKay from Corby Business Academy has been announced as the winner of the School Librarian of the Year award, organised by the School Library Association. Continue reading at The Bookseller
[ The Bookseller | 2016-10-05 00:00:00 UTC ]
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Small presses, libraries and independents are all under threat. No one wants to hear their child ask: ‘What’s a bookshop?’On Saturday it is Bookshop Day. My heart always sinks a little when I hear that a day has been set aside to celebrate something I love: it too often feels like being put on a... Continue reading at The Guardian
[ The Guardian | 2016-10-04 00:00:00 UTC ]
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Penguin Random House has acquired a new novel from Arundhati Roy, The Ministry of Utmost Happiness, for June 2017: her first work of fiction since The God of Small Things (Harper Perennial) won the Booker prize almost 20 years ago. Continue reading at The Bookseller
[ The Bookseller | 2016-10-04 00:00:00 UTC ]
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In his first address since being named BISG executive director, Brian O’Leary acknowledged the challenges the group faces, and stressed the importance of focusing on the organization’s fundamental work. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-03 00:00:00 UTC ]
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Bloomsbury staffers old and new joined authors, agents and booksellers to celebrate the publishing house's 30th birthday last night (29th September) in Bedford Square Gardens, London WC1. Continue reading at The Bookseller
[ The Bookseller | 2016-10-01 00:00:00 UTC ]
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Dan Brown is publishing a new Robert Langdon thriller entitled Origin in September 2017 with Transworld. Continue reading at The Bookseller
[ The Bookseller | 2016-09-29 00:00:00 UTC ]
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The divorce ‘stories’ are coming so thick and fast that none seems to have any salience for more than a couple of hoursTim Farron was just stepping up to his party conference podium when Brangelina split. Cue TV gags about Hollywood ructions ruining Tim’s big day. So of course a Facebook furore... Continue reading at The Guardian
[ The Guardian | 2016-09-25 00:00:00 UTC ]
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Athens learns it's UNESCO's World Book Capital 2018 and that its largest bookstore, the 118-year-old Eleftheroudakis, is going under. The post Athens Named World Book Capital as 118-Year-Old Bookstore Closes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-23 00:00:00 UTC ]
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Travel guidebook publisher Lonely Planet has announced the launch of imprint Lonely Planet Food, which will house all of the company's food-related books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-20 00:00:00 UTC ]
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The winners in this year's Bookseller FutureBook Awards will be announced December 2 at the conference. Frankfurt Book Fair again is sponsoring this special honor for digital achievement. The post Call for Nominations: FutureBook’s Digital Achiever of the Year appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
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The European Commission has released a new raft of proposals for copyright reform as part of its Digital Single Market (DSM) strategy, with one clause suggesting that authors should have the opportunity to renegotiate contracts where renumeration is “disproportionately low” relative to... Continue reading at The Bookseller
[ The Bookseller | 2016-09-15 00:00:00 UTC ]
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Tastemade is a food video giant. And yet, the publisher wants to be known for more than its recipe videos. It’s one of the reasons behind “A Perfect Day in Los Angeles,” the company’s first VR film, which features Ryan Seacrest, Conan O’Brien and social influencers providing a tour of the city.... Continue reading at Digiday
[ Digiday | 2016-09-14 00:00:00 UTC ]
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Travel guidebook publisher Lonely Planet has launched Lonely Planet Food, a new imprint devoted to the company’s list of food and drink titles, for "people at home who are keen to experience world food at its most authentic". Continue reading at The Bookseller
[ The Bookseller | 2016-09-14 00:00:00 UTC ]
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The Booksellers Association is set to launch a new book prize to coincide with the annual Books Are My Bag campaign, asking readers to vote for their favourite books of the year across five categories. Continue reading at The Bookseller
[ The Bookseller | 2016-09-13 00:00:00 UTC ]
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