Food & Wine Celebrates 40 Years and a New Direction

Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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Critic's Notebook: Obama’s Secret to Surviving the White House Years: Books

President Obama in the Oval Office during an interview with Michiko Kakutani on Friday. Continue reading at The New York Times

[ The New York Times | 2017-01-16 00:00:00 UTC ]
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A year in review: Famous five pull clear at top

Jo, Julia, Joe, Jason-and-Joel (and David) all sold more than £10m worth of print books in 2016, as the big names just kept on getting bigger. Continue reading at The Bookseller

[ The Bookseller | 2017-01-16 00:00:00 UTC ]
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Headline to publish Food for a Happy Gut

Headline is publishing a foodies' cookbook catering to gut health, Food for a Happy Gut: recipes to calm, nourish and heal by nutritionist Naomi Devlin. Continue reading at The Bookseller

[ The Bookseller | 2017-01-14 00:00:00 UTC ]
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Twenty-year-old blogger Hossack lands cookbook deal

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[ The Bookseller | 2017-01-14 00:00:00 UTC ]
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The Year in Bestsellers 2016

Conglomerates continued to drive bestsellers in 2016, while readers still turned to coloring books for comfort. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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The UK’s Inaugural Jhalak Prize Book of the Year Longlist: Now 11 Titles

Having started with 12 titles, the Jhalak Prize Book of the Year longlist stands now at 11 books, its intent to honor writers of color. The post The UK’s Inaugural Jhalak Prize Book of the Year Longlist: Now 11 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-13 00:00:00 UTC ]
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Authors turn out to celebrate W H Smith's Richard and Judy Book Club

Authors including Jilly Cooper, David Nicholls, Robert Harris and Rosamund Lupton turned out at a party to celebrate the success of the Richard and Judy Book Club with W H Smith. Continue reading at The Bookseller

[ The Bookseller | 2017-01-13 00:00:00 UTC ]
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Wales Book of the Year awards under review

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[ The Bookseller | 2017-01-12 00:00:00 UTC ]
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Stanfords returns profit for second time in 14 years

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[ The Bookseller | 2017-01-12 00:00:00 UTC ]
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George R R Martin: 'sixth GoT book could be out this year'

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[ The Bookseller | 2017-01-12 00:00:00 UTC ]
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W H Smith to invest £48m this year

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[ The Bookseller | 2017-01-06 00:00:00 UTC ]
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Independent Booksellers End Year on High Note

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[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
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Costa Book Awards’ Category Winners Contend for Book of the Year

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[ Publishing Perspectives | 2017-01-06 00:00:00 UTC ]
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A year in review: Rowling, Wicks and Hawkins help TCM maintain growth

A second year of growth through the TCM saw the print market end 2016 in its best shape since 2010. Continue reading at The Bookseller

[ The Bookseller | 2017-01-06 00:00:00 UTC ]
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Mary Pachnos retires after 20 years with Aitken Alexander

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[ The Bookseller | 2017-01-05 00:00:00 UTC ]
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HC cookbook winner Ariyo named 'rising star of food'

HarperCollins will release Lopè Ariyo's debut cookbook after the chef won two accolades. Continue reading at The Bookseller

[ The Bookseller | 2017-01-05 00:00:00 UTC ]
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2016's top page-turners: the year's best books as voted for by you

With the winners announced earlier this month, Good Reads' Best Books of 2016 saw nearly 240,000 readers from around the world vote for their favourite books published this year. Continue reading at Stuff

[ Stuff | 2016-12-31 00:00:00 UTC ]
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[ The Bookseller | 2016-12-31 00:00:00 UTC ]
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