Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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Irish fashion designer Orla Kiely and The Gruffalo illustrator Axel Scheffler have designed the adult and children’s tote bags respectively for this year’s Books Are My Bag (BAMB) campaign. Continue reading at The Bookseller
[ The Bookseller | 2017-04-08 00:00:00 UTC ]
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Penguin Random House has agreed to buy major Barcelona-based publisher Ediciones B for a rumored €40 million, further consolidating its power in Spanish-language markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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When Caren Lissner’s young adult novel Carrie Pilby was released in January 2003, the person who would eventually play her on-screen, Bel Powley, was just about to turn 11 years old. And while the title character of Lissner’s book was a prodigy of sorts—a young British woman who graduated... Continue reading at Fast Company
[ Fast Company | 2017-04-06 00:00:00 UTC ]
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HarperCollins Children’s Books (HCCB) has inked a six-year deal with French firm Vivendi for world publishing rights (including audiobook and ebook) to the Paddington brand. Continue reading at The Bookseller
[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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Memoirs by former Fomula One champion Damon Hill and "controversial" footballer Joey Barton are in the running for the 2017 Cross Autobiography of the Year Award. Continue reading at The Bookseller
[ The Bookseller | 2017-04-05 00:00:00 UTC ]
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As her son Romeo played bean bag toss and daughter Harper strung a necklace from dried flowers, fashion designer Victoria Beckham chatted quietly in a shaded corner of a garden party. “This feels like a celebration,” Beckham said. “It feels like a very British celebration.” The Saturday afternoon... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-04 00:00:00 UTC ]
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For the first time in the PW awards' nearly 25-year history, a children's bookstore has won the honor. Wild Rumpus, in the Twin Cities, is celebrating its first quarter century this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-03 00:00:00 UTC ]
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Bertelsmann c.e.o. Thomas Rabe has said the company is "quite confident" of maintaining its "Intellectual Property hub" - meaning not just Penguin Random House and DK, but also its Fremantle Media and BMG businesses - in the UK after Brexit, and has the intention of doing so. Continue reading at The Bookseller
[ The Bookseller | 2017-03-29 00:00:00 UTC ]
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Hodder & Stoughton have signed up a new cookery book to accompany an eight-part prime-time TV series commissioned for ITV this spring. Continue reading at The Bookseller
[ The Bookseller | 2017-03-24 00:00:00 UTC ]
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As Frank Lampard, George Galloway and Cara Delevingne land big-money book deals, established writers look on from the fringes – or turn away altogether Another day, another celebrity announces they are to “pen” a children’s book. Already this week, Jamie Lee Curtis has announced a... Continue reading at The Guardian
[ The Guardian | 2017-03-22 00:00:00 UTC ]
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Liz Kessler is set to release the seventh instalment of her middle grade series Emily Windsnapp next year. Continue reading at The Bookseller
[ The Bookseller | 2017-03-21 00:00:00 UTC ]
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Fiona Noble on what makes a celebrity-authored book good, and the risks of publishing bad celebrity books. Continue reading at The Bookseller
[ The Bookseller | 2017-03-21 00:00:00 UTC ]
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Canbury Press is to host a gala evening to "celebrate the contribution of Europeans to the UK" as prime minister Theresa May prepares to trigger Article 50. Continue reading at The Bookseller
[ The Bookseller | 2017-03-21 00:00:00 UTC ]
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Blackwell’s losses deepened in its last financial year, with the move of one of its flagship campus shops in Manchester to a temporary venue a contributing factor. Continue reading at The Bookseller
[ The Bookseller | 2017-03-18 00:00:00 UTC ]
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Hachette and Penguin Random House have earned 11 shortlistings each in the British Book Awards’ Books of the Year awards, with Pan Macmillan garnering three nods and Faber and HarperCollins both winning two nominations. Continue reading at The Bookseller
[ The Bookseller | 2017-03-16 00:00:00 UTC ]
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Craig Groeschel’s how-to on decision making, ‘Divine Direction,’ debuted at #1 on our Religion Nonfiction Bestsellers list. Plus, Wanda Brunstetter returns with her new Amish Cooking series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-08 00:00:00 UTC ]
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Retirement sure looks good to Harvey Kitani, who spent 35 years coaching at Fairfax High before stepping down as a coach and teacher. But his retirement isn't really a retirement. He took over as head coach at Rolling Hills Prep this season, and on Saturday, Kitani won his first Southern Section... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-05 00:00:00 UTC ]
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The college store association is redefining its indiCo subsidiary to offer full and custom services to institutions that need help with running their campus stores. And it is partnering with Amazon, RedShelf, and VitalSource, among other service providers, to keep campus stores independent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-04 00:00:00 UTC ]
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The number of independent bookshops in the UK has fallen for the 11th year in a row, according to the Booksellers Association’s annual membership figures, but the rate of closure has slowed. Continue reading at The Bookseller
[ The Bookseller | 2017-03-03 00:00:00 UTC ]
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The publishing giant plans to produce six to eight short videos a day for Facebook, Instagram, Snapchat and Twitter with its first social-only launch, Well Done. The post Time Inc. is hungry for social food videos, too appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-02 00:00:00 UTC ]
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