Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
News tagged with:
#production companies
#worth investigating
#higher levels
#biggest challenges
At today’s Children’s Book & Author Breakfast, two bookstores—the Bookworm of Edwards in Edwards, Colo., and Children’s Book World in Los Angeles—will receive the 2017 WNBA Pannell Award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book world
This year, Insight Editions celebrates 15 years of creating highly designed and very successful one-of-a-kind products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
More news stories like this |
In 2006, Sourcebooks took an auspicious leap into the children’s arena with "Poetry Speaks to Children," edited by Elise Paschen, illus. by Wendy Rasmussen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
More news stories like this |
Twenty-five years ago, Alan Giagnocavo founded Fox Chapel Publishing at his kitchen table, focusing on books about the arts of woodcarving and creating with a scroll saw. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#silver anniversary
#kitchen table
At age nine, after being taught how to play Monopoly, Robert Kiyosaki knew he was going to be wealthy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#robert kiyosaki
Delegates attending The Bookseller’s Marketing & Publicity Conference on 13th June can sign up now for a marketing or publicity quick-fix. Continue reading at The Bookseller
[ The Bookseller | 2017-05-27 00:00:00 UTC ]
More news stories like this |
Footballer Joey Barton has won the Cross Sports Book Award for autobiography of the year. Continue reading at The Bookseller
[ The Bookseller | 2017-05-26 00:00:00 UTC ]
More news stories like this |
Pianist James Rhodes, comedian Bill Bailey, actor Greg Wise and TV presenter Katie Piper were among the Quercus authors appearing at an evening for booksellers hosted by the publisher at London cabaret venue Cafe de Paris. Continue reading at The Bookseller
[ The Bookseller | 2017-05-25 00:00:00 UTC ]
More news stories like this |
Picturebook maker Chris Haughton has won the 27th Children's Books Ireland Book of the Year Award for his "captivating" book Goodnight Everyone (Walker Books). Continue reading at The Bookseller
[ The Bookseller | 2017-05-25 00:00:00 UTC ]
More news stories like this |
Freedom of expression organisation Index on Censorship has joined the Banned Books Week Coalition as the first international member of the US-based alliance. Continue reading at The Bookseller
[ The Bookseller | 2017-05-25 00:00:00 UTC ]
More news stories like this |
Publishing network BAME in Publishing is celebrating its first birthday by offering the opportunity for one writer hailing from a black, Asian or ethnic minority (BAME) background to have their work edited by W&N publishing director Arzu Tahsin. Continue reading at The Bookseller
[ The Bookseller | 2017-05-23 00:00:00 UTC ]
More news stories like this |
The Hay Festival, which opens later this week for its 30th year, is to release a book of Hay Festival Conversations: Thirty Conversations for Thirty Years to mark the anniversary. Continue reading at The Bookseller
[ The Bookseller | 2017-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hay festival
#30th year
#thirty years
The shortlist for the Theakston Old Peculier Crime Novel of the Year pits "Queen of Crime" Val McDermid's 30th novel against an espionage thriller by Mick Herron, as well as Chris Brookmyre's "celtic Gone Girl". Continue reading at The Bookseller
[ The Bookseller | 2017-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#theakston crime
#val mcdermid
#peculier crime
BuzzFeed said Tasty is on the verge of becoming Facebook's biggest page, and it's become a template for growing the publisher's social video footprint. The post How food brand Tasty is a template for BuzzFeed’s vertical expansion appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-22 00:00:00 UTC ]
More news stories like this |
TPG Capital tells Senate inquiry it would expand the business but concedes it has no experience running newspapersOne of the bidders for Fairfax Media, TPG Capital, has told a Senate inquiry that if the $2.7bn bid were successful the consortium would grow the media business and sell it off again... Continue reading at The Guardian
[ The Guardian | 2017-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media business
#fairfax media
The indie comics publisher, founded in 1976 by a Syracuse University student, has helped shape the contemporary literary comics landscape. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#helped shape
Ronnie Fairweather, creative director at Penguin Random House Children’s, is retiring after nearly 30 years with the publisher. Continue reading at The Bookseller
[ The Bookseller | 2017-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#prh children
#creative director
Attendance continued to grow at TCAF 2017, which featured programming highlighting the LGBTQ community and celebrated anniversaries of independent publishers Image, Koyama Press and NBM. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#koyama press
#lgbtq community
Books about the bonds of friendship, raising a child with special needs, and the power of teamwork received recognition for “affirming the highest values of the human spirit” during the 2017 Christopher Awards ceremony in New York City on Tuesday, May 16. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#highest values
#human spirit
Python is an open source, versatile, and powerful programming language. Learning Python, from Packt Publishing, will teach you how to master it, and code like a professional. It’s well written, easy to follow, and lays a good foundation for those who are interested in digging deeper. Starting... Continue reading at Betanews
[ Betanews | 2017-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook $40
#open source
#packt publishing
#web apps
#data science
#book takes
#limited time