Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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Sceptre has acquired British literary debut Saltwater, a "tenderly evocative and poetic" novel by 25-year old Jessica Andrews, in a four-way auction. Continue reading at The Bookseller
[ The Bookseller | 2017-10-07 00:00:00 UTC ]
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The life of Penny Hoare, former deputy publishing director at Chatto & Windus, who died in May this year, will be celebrated at a memorial on Thursday 26th October. Continue reading at The Bookseller
[ The Bookseller | 2017-10-06 00:00:00 UTC ]
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Tundra and House of Anansi turn 50 and Dundurn turns 45 as Canada's publishing industry grows one year older. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-06 00:00:00 UTC ]
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The Flame collects unpublished poetry, as well as notebook entries and song lyrics, and offers ‘an intimate look inside the life and mind of a singular artist’A book of Leonard Cohen’s final poems, completed in the months before his death and tackling “the flame and how our culture threatened... Continue reading at The Guardian
[ The Guardian | 2017-10-06 00:00:00 UTC ]
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Nosy Crow will publish two books, a short story collection and a "biographical celebration", celebrating girls and women. Continue reading at The Bookseller
[ The Bookseller | 2017-10-06 00:00:00 UTC ]
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Booksellers are gearing up for a "very exciting and busy" Super Thursday today (5th October), although one has argued the multitudes of releases may mean some "great" titles get overlooked. Continue reading at The Bookseller
[ The Bookseller | 2017-10-05 00:00:00 UTC ]
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Fiona Noble says celebrity and branded books can play a positive role in World Book Day, but publishing needs to invest in career authors. Continue reading at The Bookseller
[ The Bookseller | 2017-10-04 00:00:00 UTC ]
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Staff at Kenilworth Books are so “deeply concerned and disappointed about the dominance of ‘celebrity’ writers” on this year's list of World Book Day (WBD) titles that they have pledged to donate to the Society of Authors every time a customer takes one of their recommendations for the duration... Continue reading at The Bookseller
[ The Bookseller | 2017-10-03 00:00:00 UTC ]
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Originally founded in Chicago as Third World Press in 1967, the Third World Press Foundation has been challenging the publishing landscape with its African-American literature ever since. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-29 00:00:00 UTC ]
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The annual International Latino Book Awards celebrated Latino literature and culture in the U.S. in early September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-29 00:00:00 UTC ]
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National Poetry Day takes place today (28th September) with the launch of a new BBC poetry and performance festival featuring Kate Tempest, Hollie McNish and Simon Armitage among others. Continue reading at The Bookseller
[ The Bookseller | 2017-09-29 00:00:00 UTC ]
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Celebrity authors including “Great British Bake Off” champion Nadiya Hussain, broadcaster and writer Clare Balding OBE, musician and author Tom Fletcher and comedian Julian Clary, are penning titles for next year’s World Book Day (WBD) offering. Continue reading at The Bookseller
[ The Bookseller | 2017-09-29 00:00:00 UTC ]
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E-book sales at trade houses rose 2.4% in May 2017 for the first time since 2015, according to new figures released by the Association of American Publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-28 00:00:00 UTC ]
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Poetry book sales are up by 10% as Kate Tempest and John Cooper Clarke help celebrate National Poetry Day. Continue reading at BBC News
[ BBC News | 2017-09-28 00:00:00 UTC ]
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Viking is publishing the second novel of Emma Healey, author of 2015 bestselling debut Elizabeth is Missing. Continue reading at The Bookseller
[ The Bookseller | 2017-09-26 00:00:00 UTC ]
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Ten years after its founding and four after its acquisition by Amazon, the online social reading, marketing, and book discovery site has grown into one of the most influential bookish communities on the web. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Judy Murray's memoir will battle it out with a biography on Muhammad Ali and “Four mums in a Boat” for the £29,000 Willimn Hill Sport Book of the Year. Continue reading at The Bookseller
[ The Bookseller | 2017-09-22 00:00:00 UTC ]
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The British Council and the European Bank for Reconstruction and Development have launched a €20,000 literature prize to promote the “extraordinary richness” of the culture and history of the bank’s countries. Continue reading at The Bookseller
[ The Bookseller | 2017-09-21 00:00:00 UTC ]
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Penguin Random House has celebrated 50 years of publishing Quentin Blake with an event which the illustrator described as the “most rewarding experience” of his life. Continue reading at The Bookseller
[ The Bookseller | 2017-09-21 00:00:00 UTC ]
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