Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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The food video format that launched successful publishing brands like Tasty is no longer new, forcing publishers to look for new revenue sources. The post Signs that Facebook food videos are losing their luster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-03 00:00:00 UTC ]
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Alexandra McNicoll, currently joint head of translation rights at C+W, is joining A M Heath as director of foreign rights from 3rd January 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-11-02 00:00:00 UTC ]
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Five authors are in the running for The Sunday Times / Peters Fraser + Dunlop Young Writer of the Year Award, after judges made the "rare exception" to increase the prize's usual shortlist from four to five in wake of the "incomparable strength" of this year’s list of submissions. Continue reading at The Bookseller
[ The Bookseller | 2017-10-31 00:00:00 UTC ]
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The British Council has been announced as the international partner of the Sunday Times/Peters Fraser + Dunlop Young Writer of the Year Award, in association with the University of Warwick. Continue reading at The Bookseller
[ The Bookseller | 2017-10-28 00:00:00 UTC ]
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In addition to adding $1.28 billion in revenue from its August purchase of the grocery chain, online sales at Amazon rose 22% in the third quarter over the comparable period a year ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-26 00:00:00 UTC ]
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Led by strong sales in its children's group, where the sale of Harry Potter titles drove a 40% gain, total revenue at the U.K.-based company jumped 15% in the six months ended August 31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-24 00:00:00 UTC ]
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Nicholas Latimer, who joined Random House in 1983 and is now v-p and director of publicity at Knopf, recalsl what working for the publisher was like when it was owned by the late media and publishing magnate Si Newhouse. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-20 00:00:00 UTC ]
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As it celebrates its centennial, the Women’s National Book Association continues to help lead the discussion of literature in America and promote the achievements of women in both bookselling and publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-20 00:00:00 UTC ]
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America’s Test Kitchen, the Boston-based publisher and multimedia company best known for its eponymous public television show, is partnering with Sourcebooks to launch a line of children's books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-19 00:00:00 UTC ]
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This year's joint trade show of the Midwest Independent Booksellers Association and the Great Lakes Independent Booksellers Association emphasized the essential links between publishers, booksellers, and authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-19 00:00:00 UTC ]
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Jake Williams, winner of the Business Design Centre’s New Designer of the Year 2017, has signed a three book deal with Pavilion Children's Books. Continue reading at The Bookseller
[ The Bookseller | 2017-10-18 00:00:00 UTC ]
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Simon & Schuster UK celebrated its 30th anniversary at London's National Gallery, with president and c.e.o. Carolyn Reidy praising the press for transforming from a "tiny" distribution arm into a "world-class" publisher in that time. Continue reading at The Bookseller
[ The Bookseller | 2017-10-18 00:00:00 UTC ]
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“I just really wish we knew our fate,” wrote Carole Meredith in a recent Facebook post as she waited out her evacuation from her winery and home on Mt. Veeder. Meredith, of Lagier Meredith vineyard in the Napa Valley, is one of the many affected by the multiple wildfires burning in Northern... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-17 00:00:00 UTC ]
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Guardian Faber is to publish Jay Rayner's memoir through food, My Last Supper: One Meal, A Lifetime in the Making, in April 2019. Continue reading at The Bookseller
[ The Bookseller | 2017-10-14 00:00:00 UTC ]
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Bloomsbury is to publish a "major" book on Donald Trump’s first years as President of the United States, by New York Times journalists Maggie Haberman and Glenn Thrush. Continue reading at The Bookseller
[ The Bookseller | 2017-10-12 00:00:00 UTC ]
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Alys Conran's Dylan Thomas prize-shortlisted debut Pigeon (Parthian) is in the running for the 2017 Wales Book of the Year, alongside titles from Seren, Worple and Granta, among others. Continue reading at The Bookseller
[ The Bookseller | 2017-10-11 00:00:00 UTC ]
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Book lovers in the UK and Ireland are being given the chance to win a bundle of prizes, donated from across the books industry, in celebration of annual bookshop campaign Books Are My Bag this year reaching one million supporters, after issuing its one millionth tote bag. Continue reading at The Bookseller
[ The Bookseller | 2017-10-10 00:00:00 UTC ]
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The Super Thursday publication of Dawn French’s Me·You A Diary was met with the approval of one mega fan, who promptly had the book's cover art tattooed on her body the day after publication. Continue reading at The Bookseller
[ The Bookseller | 2017-10-10 00:00:00 UTC ]
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‘My private life being an open sewer, I am sometimes a little touchy,’ wrote the authorHis prose matched his macho lifestyle, from wartime adventures to big-game hunting, boozing and bullfighting. But Ernest Hemingway was extremely sensitive about his private life, which he described as “an open... Continue reading at The Guardian
[ The Guardian | 2017-10-08 00:00:00 UTC ]
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