Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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For a second time in its 46-year life, the Costa Book Award's chief honor is a posthumous award, the jury chair calling Helen Dunmore's 'Inside the Wave' poetry collection 'a modern classic...life affirming and uplifting.' The post Costa Book of the Year Honor Goes to the Late Helen Dunmore... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-31 00:00:00 UTC ]
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From Germany, the States, Sweden, Spain, Israel, Mexico, and France, here are works of nonfiction, adult trade and children's fiction, including a sweeping graphic memoir and a novel headed for a cinema near you in February. The post Rights Roundup: Ten Titles Doing Brisk Business Early in the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-30 00:00:00 UTC ]
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The CBS telecast of the 60th Grammy Awards was watched by 19.8 million viewers, a staggering 27% decline from last year’s show. The live program from Madison Square Garden in New York, with “The Late Late Show” host James Corden as emcee, drew its smallest audience since 2009, according to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-30 00:00:00 UTC ]
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Publishers Weekly named the top five bookstores from around the country and sales representatives. Each is vying for the 2018 PW award for Bookstore of the Year and Sales Rep of the Year to be announced in late March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-25 00:00:00 UTC ]
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Or, what a 32-year-old wine magazine has in common with Don Diva and Hustler. The post Wine Spectator Questions N.J. Prison Ban appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-24 00:00:00 UTC ]
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Only one publisher, And Other Stories, has answered Kamila Shamsie’s challenge to publish only female writers this year. But wider lessons are being learned, as the novelist and other industry insiders explain2018 was meant to be the “year of publishing women”, after the novelist Kamila Shamsie... Continue reading at The Guardian
[ The Guardian | 2018-01-22 00:00:00 UTC ]
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Annie Ernaux is ruthless. I mean that as a compliment. Perhaps no other memoirist — if, in fact, memoir-writing is what Ernaux is up to, which both is and isn’t the case — is so willing to interrogate not only the details of her life but also the slippery question of identity. Beginning with her... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-19 00:00:00 UTC ]
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Usborne is partnering with the UK government on its ‘Year of Engineering’ campaign, which is aimed at inspiring young people to get more involved with the subject. Continue reading at The Bookseller
[ The Bookseller | 2018-01-17 00:00:00 UTC ]
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The German book industry is nursing a hangover after a very disappointing 2017 in which not only the Christmas period but also the year as a whole fell short of expectations. Continue reading at The Bookseller
[ The Bookseller | 2018-01-15 00:00:00 UTC ]
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In the 20 years since Harry Potter And The Philosopher's Stone â the first novel in JK Rowling's global publishing phenomenon â was released, the bespectacled boy wizard has achieved many, many revolutionary things. Most importantly, he has transformed children's passion for reading â and... Continue reading at Stuff
[ Stuff | 2018-01-13 00:00:00 UTC ]
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Scottish Book Trust will mark 20 years of its Children’s Book Tour this year with an event featuring Jacqueline Wilson and Pamela Butchart. Continue reading at The Bookseller
[ The Bookseller | 2018-01-11 00:00:00 UTC ]
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Will this be the year magazine media turns itself around, or should we expect more doom and gloom? The post 3 Predictions for Magazine Media in the Year Ahead appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-11 00:00:00 UTC ]
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Publishers may be pulling away from Facebook in favor of keeping readers on their own sites, but they’re finding favor in Facebook Groups. The post ‘We’re marching in the same direction’: Facebook is emphasizing Groups, and publishers are following suit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-10 00:00:00 UTC ]
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The Federation of Children’s Book Groups (FCBG) will this year celebrate its 50th anniversary by launching a series of special events and releasing a book about its history. Continue reading at The Bookseller
[ The Bookseller | 2018-01-09 00:00:00 UTC ]
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On a night when politics nearly overshadowed show business, NBC’s telecast of Golden Globes Awards was watched by 19 million viewers on Sunday, a 5% decline from 2017. Though the ratings from Nielsen were off from the previous year, the audience for the show emceed by “Late Night” host Seth... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-09 00:00:00 UTC ]
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Waterstones has extended its long-term partnership with manufacturer Unipart Logistics for an additional five years. Continue reading at The Bookseller
[ The Bookseller | 2018-01-09 00:00:00 UTC ]
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Cengage Unlimited textbook subscription service launches later this year, giving students full access to all of Cengage digital content for the cost of $119 per semester The post New Year, New Deal: Cengage Learning Rolls Out Its Unlimited Subscription appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-09 00:00:00 UTC ]
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After more than a decade of visits to CES, the tech-focused publisher will help Vogue, Allure and Bon Appetit show off their tech-y sides to advertisers. The post Why Wired is hosting its Conde Nast sister brands at CES this year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-09 00:00:00 UTC ]
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Many today see English as the world's lingua franca, but Copenhagen's Palatium team has discovered that those speaking English as a second language may not translate into ready readers of English fiction in ebook subscription services. The post A Different Direction in Denmark: Palatium Pivots... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-08 00:00:00 UTC ]
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Publishers give Facebook credit for listening to them, but those that are looking for tangible, meaningful benefits say the initiative hasn’t delivered. The post One year in, Facebook Journalism Project gets mixed reviews from publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-06 00:00:00 UTC ]
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