Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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Sharon Parker, Bonnier Publishing's group chief operating officer, is stepping down from her role after 20 years with the company. Continue reading at The Bookseller
[ The Bookseller | 2018-06-02 00:00:00 UTC ]
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It's hard enough getting John Dunmore to stop and sit down; getting him to talk about himself is almost impossible. Continue reading at Stuff
[ Stuff | 2018-06-01 00:00:00 UTC ]
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After a confusing opening day at the trade show, publishers and booksellers settled into discussing industry issues and getting ready for the fall season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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Ten years ago Matthew Lore, who had been v-p and executive editor at Da Capo Press, teamed up with his business partner, Peter Burri, to found the Experiment. The press’s mission is to have a list in which “every book is a test of new ideas.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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Pan Macmillan’s award-winning non fiction and events communications director Dusty Miller has left the publisher after 17 years. Continue reading at The Bookseller
[ The Bookseller | 2018-05-31 00:00:00 UTC ]
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Chartbeat is publishing new data today that shows that more mobile readers are coming to publishers’ sites and apps directly than from social. The post In the post-Facebook era, publishers see increase in direct traffic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-29 00:00:00 UTC ]
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The endorsement of a Chinese actor powers Yu Hua's 'To Live' to the top of China's April fiction charts, when fellow celebrities spread the word and young readers hear the call. The post April 2018 Bestseller Lists From China: Young Readers Cheer a Celebrity-Powered World Book Day appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-29 00:00:00 UTC ]
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Once more, downloaded audiobooks are the format leader, up 32.1 percent in the first quarter of 2018, according to the Association of American Publishers' StatShot report. The post As BookExpo Approaches, US Publishers Cite Revenue Up In First Quarter of the Year appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-29 00:00:00 UTC ]
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Mick Herron's lauded espionage thriller Spook Street (John Murray), already a CWA Ian Fleming Steel Dagger winner, has now also been shortlisted for the Theakston Old Peculier Crime Novel of the Year (£3,000). Continue reading at The Bookseller
[ The Bookseller | 2018-05-28 00:00:00 UTC ]
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Author Deirdre Sullivan and illustrator Karen Vaughan have won the 28th Children’s Books Ireland Book of the Year Award for their "remarkable" book Tangleweed and Brine (Little Island Books). Continue reading at The Bookseller
[ The Bookseller | 2018-05-25 00:00:00 UTC ]
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Find out more about The Bookseller's Libraries of the Year focus, run in conjunction with sponsor Overdrive and partner The Reading Agency, including information on how to enter. Continue reading at The Bookseller
[ The Bookseller | 2018-05-24 00:00:00 UTC ]
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This year's event raised more than $2.2 million to support free expression, and Publisher Honoree Carolyn Reidy of S&S delivered an address citing the importance of protecting "unfettered discourse." Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-24 00:00:00 UTC ]
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Bloomsbury’s total revenues soared by 13% in 2017 while its profit grew 10% in an "exceptional year" for the publisher, boosted by particularly strong performances from titles by J K Rowling and TV chef Tom Kerridge. Continue reading at The Bookseller
[ The Bookseller | 2018-05-23 00:00:00 UTC ]
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A 20% increase in its consumer group contributed to double-digit gains in sales and earnings at Bloomsbury for 2018. The U.K. house has ambitious plans for the current year, including an acceleration of its growth in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-22 00:00:00 UTC ]
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The photography enthusiast magazine is going digital only in response to dwindling ad revenues and higher print costs. The post Shutterbug Shuts the Door on Print After 45 Years appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-22 00:00:00 UTC ]
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Bertelsmann has achieved its highest first-quarter revenues in 10 years and said it is on track to achieve net profit in excess of one billion euros for the year. Continue reading at The Bookseller
[ The Bookseller | 2018-05-18 00:00:00 UTC ]
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A newly struck 70 mm print of Stanley Kubrick’s epic science fiction classic “2001: A Space Odyssey,” opens May 18 at the ArcLight Hollywood. The re-release of the 50-year-old film was accomplished through an entirely photochemical process overseen by Christopher Nolan. Here is Times critic... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-05-17 00:00:00 UTC ]
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Orion is publishing two books by historian and novelist Simon Sebag Montefiore: Written in History: Letters that Changed the World and a new edition of Speeches that Changed the World. Continue reading at The Bookseller
[ The Bookseller | 2018-05-17 00:00:00 UTC ]
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Karin Slaughter’s The Good Daughter (HarperCollins) has murdered the competition, selling 20,288 copies for £79,926 to claim the crime author’s first UK Official Top 50 number one spot since March 2009. Continue reading at The Bookseller
[ The Bookseller | 2018-05-16 00:00:00 UTC ]
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Emma Harrow is leaving Simon & Schuster UK next month to go freelance after 12 years with the publisher. Continue reading at The Bookseller
[ The Bookseller | 2018-05-16 00:00:00 UTC ]
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