Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
News tagged with:
#production companies
#worth investigating
#higher levels
#biggest challenges
Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with books in 1997. Now it's bringing those tactics to bear on the company's latest target: the ad business.To shoulder its way into an industry... Continue reading at Advertising Age
[ Advertising Age | 2018-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad-tech companies
#media companies
Independent Bookshop Week (IBW) will feature the 50th anniversary of The Tiger Who Came to Tea as well as Philip Pullman exclusives and a nationwide poet tour from Carol Ann Duffy. Continue reading at The Bookseller
[ The Bookseller | 2018-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#judith kerr
The six books shortlisted for this year’s CLPE Children’s Poetry Award (CLiPPA) showcases the diversity of both the poets and the publishers working with the medium, according to the organiser. Continue reading at The Bookseller
[ The Bookseller | 2018-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#clpe children
#books shortlisted
#publishers working
The millennial-aimed publisher has cut its editorial output by two-thirds and now measures videos and stories based on time spent rather than view counts. The post After years of chasing Facebook traffic, Mic goes for ‘deliberate distribution’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stories based
#time spent
#view counts
International officials and media gather on World Book Day to open the 18th UNESCO World Book Capital program in Athens, celebrating what Greece's Prokopis Pavlopoulos calls 'the powerful potential of books.' The post Greece Opens Athens’ Year as UNESCO’s World Book Capital appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-25 00:00:00 UTC ]
More news stories like this |
About six months into his new role as managing director of the Bureau international de l'édition française, or BIEF, Nicolas Roche is leading the French publishing industry's outreach program to open new markets and develop new readership for France's literature. The post BIEF’s Nicolas Roche on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#french publishing
#year long
Agency creatives famously maintain all sorts of side projects, from a collection of fonts based on late rock stars' handwriting to a book based on an Instagram account summarizing millennial life. These efforts tend to get political (as so many things do these days), and ad folk have been... Continue reading at AdWeek
[ AdWeek | 2018-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#art director
#book based
Sally Williamson, a senior commissioning editor at HarperCollins, is leaving the company after 12 years to go freelance. Continue reading at The Bookseller
[ The Bookseller | 2018-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sally williamson
From Superman’s first flight to the issue where he lost his job (and that time he made Santa buff), a look back at eight decades of Action ComicsEighty years ago today, the first issue of Action Comics was released, with the now iconic cover showing Superman lifting a car over his head as... Continue reading at The Guardian
[ The Guardian | 2018-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#major book
#film releases
#includes stories
#scott snyder
Apple said 12 of its employees were arrested last year for leaking corporate information to the outside world, according to an internal company memo that itself was leaked to Bloomberg reporters. Cupertino-based Apple is notoriously secretive, but the lengthy memo, posted recently to its... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bloomberg reporters
Workshops and masterclasses are part of the plan for events in July's three-day 'Man Booker 50' celebration of a half-century of Man Booker Prize for Fiction awards. Tickets now are on sale. The post ‘Man Booker 50’ Celebration Features Stars, Commentary, Workshops appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fiction awards
PW talks with former DC Comics president Paul Levitz about the hardcover tribute to the 1938 comic book that debuted Superman and launched a genre and the American comic Book industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#action comics
U.S. stocks are mixed Wednesday as the price of oil rose to a three-year high but banks declined along with interest rates. Stocks rallied a day earlier on signs the trade tensions between the U.S. and China were easing. Facebook stock continues to rise as CEO Mark Zuckerberg testifies to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#three-year high
#day earlier
Trapeze is publishing a highly illustrated book compiled by Michael and Emily Eavis to celebrate Glastonbury Festival’s 50th birthday. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#emily eavis
#50th birthday
Audiobook sales have doubled in the last five years, according to data from the Nielsen UK Books & Consumers survey. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audiobook sales
As his bestselling work turns 30, the internationally revered author is set to publish his new book, 'Hippie.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paulo coelho
The first ever FutureBook 40 list of UK book industry innovators, sponsored by Kortext, is here. Continue reading at The Bookseller
[ The Bookseller | 2018-04-07 00:00:00 UTC ]
More news stories like this |
Headline has acquired the debut novel of 26-year-old talent agent Lucy Beirne, The List That Changed My Life, at auction. Continue reading at The Bookseller
[ The Bookseller | 2018-04-07 00:00:00 UTC ]
More news stories like this |
This year, Frankfurter Buchmesse offers a Wild Card free stand to both a German and an international exhibitor. And the PW Star Watch program opens to young talent in publishing in Canada, as well as in the United States. The post Industry Notes: Frankfurt Has Two Wild Cards This Year; PW Star... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-05 00:00:00 UTC ]
More news stories like this |
The nonfiction publisher had revenue top $6 million for the second year in a row and saw a number of frontlist titles sell better than expected. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#banner year
#nonfiction publisher