Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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The total value of French publishers’ book sales slipped by 1.61% in value from €2,837m to €2,792m last year, according to newly published figures from the French Publishers Association (Syndicat National de l’Edition, SNE). Continue reading at The Bookseller
[ The Bookseller | 2018-07-03 00:00:00 UTC ]
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As the Fourth of July arrives each year, it brings with it many traditions—cheap beer, grilled hot dogs, and quasi-illegal fireworks, to name a few—but it also provides an opportunity at the year's half-way point to reflect on just what's gone on over the last six months. And there is perhaps no... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-03 00:00:00 UTC ]
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SERIES Civilizations This docu-series narrated by Liev Schreiber concludes with a look at the importance of art in the modern age. 8 p.m. KOCE The Bold Type Kat (Aisha Dee) tries to shake things up at work in a new episode of this comedy-drama set in the world of magazine publishing. 8 p.m.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-03 00:00:00 UTC ]
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The Sheikh Zayed Book Award, Publishing Perspectives, and the Frankfurt Book Fair New York will host at seminar on Arabic literature in translation in NYC. The post Sheikh Zayed Book Award, PP, and Frankfurt Book Fair NY Hosts Event Celebrating Arabic Literature in Translation appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-02 00:00:00 UTC ]
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Reese Witherspoon has selected 'Next Year In Havana' (Berkley), by Chanel Cleeton, as her July book club pick. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-02 00:00:00 UTC ]
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As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-29 00:00:00 UTC ]
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Seven models of the spiders from Harry Potter and the Chamber of Secrets will be unveiled across the UK at the end of the month to mark the novel’s 20th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2018-06-29 00:00:00 UTC ]
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Literature Wales has disputed the BBC's claim that some of the Wales Book of the Year winners have only sold as few as 20 copies, describing the Nielsen data as “misleading”. Continue reading at The Bookseller
[ The Bookseller | 2018-06-29 00:00:00 UTC ]
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Celebrating 100 years in the book business, Church Publishing Incorporated is honoring its Episcopal roots while also adapting to a broad and changing audience. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-27 00:00:00 UTC ]
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Almost half the shortlisted authors for the Welsh Book of the Year awards have sold fewer than 100 copies. Continue reading at BBC News
[ BBC News | 2018-06-27 00:00:00 UTC ]
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Robert Minhinnick has won the £4,000 Wales Book of the Year Award for the third time for his “powerful and political” poetry collection published by independent press Carcanet—25 years after first scooping the prize. Continue reading at The Bookseller
[ The Bookseller | 2018-06-27 00:00:00 UTC ]
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In its four years, the partners brought together by the Transbook project based in children's literature, tried to learn 'what is the digital model in the publishing industry?' The post Europe’s Transbook Project Closes: Four Years in Digital Publishing for Children appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-25 00:00:00 UTC ]
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Penguin Random House is marking its fifth anniversary since the merger that formed the publisher in 2013. Its global c.e.o. Markus Dohle discusses its achievements, and its plans for the future. Continue reading at The Bookseller
[ The Bookseller | 2018-06-25 00:00:00 UTC ]
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Fresh from her win of this year's Women's Prize for Fiction, Kamila Shamsie is joining Susan Hill and Andrew Holgate in judging the Young Writer of the Year prize. The post Kamila Shamsie Joins Susan Hill in Judging the Sunday Times/PFD Young Writer of the Year Award appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-25 00:00:00 UTC ]
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The political debate is paying off for publishers of political books, NPD's data indicates, with major titles leading a nonfiction boost that shows up not just in print but also in ebook sales. The post NPD Group Sees 32-Percent Rise in US Political Books, Year to Date appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-21 00:00:00 UTC ]
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HarperCollins marked the 95th birthday of author and illustrator Judith Kerr with a cocktail party at the Savoy Hotel in London. Continue reading at The Bookseller
[ The Bookseller | 2018-06-20 00:00:00 UTC ]
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Attending Palomar Fire Academy’s graduation ceremonies on May 31, 3-year-old Evie Iverson looked at the other families in the audience — and noticed how her family looked different. “I don’t have a daddy,” Evie told her mother. Ashley Iverson’s response was immediate: “You have a daddy,” the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-17 00:00:00 UTC ]
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Audiobook downloads rose 22% to a record £31m sales last year, according to new figures released by the Publishers Association to mark the start of Love Audio Week. Continue reading at The Bookseller
[ The Bookseller | 2018-06-12 00:00:00 UTC ]
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Check, Please!, Ngozi Ukazu's popular LGBTQ hockey and pie-baking webcomic and graphic novel series, will kick off its fourth and final year online on June 11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-08 00:00:00 UTC ]
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From pastrami in Pasadena to a Filipino taco pop-up, here’s what’s happening in our food and drink world: Pasadena pastrami Canter’s Deli is one of 15 restaurants that will operate a kitchen out of the new Kitchen United food hub and kitchen rental space in Pasadena. The Fairfax deli plans to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-05 00:00:00 UTC ]
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