Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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The Graywolf Press executive editor’s authors have had a remarkable run of being nominated for—and winning—some of literature's biggest awards, all the way up to the Nobel. It seems as if everything Shotts acquires turns to gold. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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Griffith became CEO of the Follett Corp. in May 2015. Less than a year later, he oversaw the acquisition of Baker & Taylor. Now, under Griffith, Follett continues to zero in on new markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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For her steady leadership in guiding one of the country’s Big Five trade publishers, Reidy, the president and CEO of Simon & Schuster, is PW’s 2017 Person of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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The septuagenarian Canadian author has, this year, become a cultural icon, as well as Canada’s best-known author—and 'The Handmaid's Tale' has become a backlist sensation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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Lots of people have complained about the policies of the Trump administration, but Anderson, co-owner of Anderson’s Bookshops, is hoping to do something about them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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Philip Pullman's return to the world of His Dark Materials is a hit with bookshop staff. Continue reading at BBC News
[ BBC News | 2017-11-30 00:00:00 UTC ]
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Foyles has revealed its three Books of the Year, with Baileys Women’s Prize-winner Naomi Alderman taking the fiction crown for The Power (Viking). Continue reading at The Bookseller
[ The Bookseller | 2017-11-30 00:00:00 UTC ]
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Philip Pullman’s first instalment of the Book of Dust has been crowned the Waterstones Book of the Year for 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-11-30 00:00:00 UTC ]
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Shares in Daily Mail & General Trust slumped the most since 2001 after giving investors news they didn't want to hear: 2018 will essentially be a lost year.The publisher of the Daily Mail newspaper said fiscal 2018 will be a "year of transition," warning of weakness across its businesses, a... Continue reading at Advertising Age
[ Advertising Age | 2017-11-30 00:00:00 UTC ]
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An 86-year-old former Town Hall clerk and an organiser of the Milton Keynes Festival are among those shortlisted in the Manchester Writing Competition. Continue reading at The Bookseller
[ The Bookseller | 2017-11-27 00:00:00 UTC ]
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Managing director James Daunt says company is ‘making good money’ and has plans to open a further 10 to 15 shops in 2018Waterstones is to open five new bookshops in the run-up to Christmas and plans up to 15 more for next year, according to managing director James Daunt. The news comes after... Continue reading at The Guardian
[ The Guardian | 2017-11-27 00:00:00 UTC ]
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Hamish Hamilton has acquired a debut novel by Lara Williams about women and food entitled Supper Club. Continue reading at The Bookseller
[ The Bookseller | 2017-11-27 00:00:00 UTC ]
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Kiwis looking for a summer read should take a "risk" on a book from the Ockham New Zealand Book Awards longlist, one of the awards' organisers says. Continue reading at Stuff
[ Stuff | 2017-11-27 00:00:00 UTC ]
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More than 760,000 children across the UK took part in the 2017 Summer Reading Challenge, with 6,550 more children talking part than in 2016. Continue reading at The Bookseller
[ The Bookseller | 2017-11-23 00:00:00 UTC ]
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Widely acknowledged as the biggest event dedicated to children’s content in Asia, the China Shanghai International Children’s Book Fair (CCBF) has successfully wrapped up its fifth outing, which ran from November 17-19. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-20 00:00:00 UTC ]
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Literature Wales is to administer the Wales Book of the Year awards in 2018, although the future of the prize is still under review. Continue reading at The Bookseller
[ The Bookseller | 2017-11-16 00:00:00 UTC ]
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Bonnier Publishing imprint Templar Books and author Duncan Beedie have entered into a partnership with food bank organisation The Trussell Trust to publish Beedie’s third picture book. Continue reading at The Bookseller
[ The Bookseller | 2017-11-16 00:00:00 UTC ]
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The board of the New Atlantic Independent Booksellers Association has issued a two-part statement to publishers saying the practice of direct sales to consumers, both individuals and institutions, is undermining booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-10 00:00:00 UTC ]
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A Simon & Schuster book exploring the human consequences of the General Motors assembly plant closure in an American town has won the £30,000 Business Book of the Year Award 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-11-08 00:00:00 UTC ]
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Rose McGowan, an actress who has been among those leading the charge against sexual harassment and assault in the film industry, will release a memoir in January. “Brave,” McGowan's first book, will be published Jan. 30 by Harper One, an imprint of Harper Collins, according to a news release from... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-06 00:00:00 UTC ]
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