Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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Vintage hosted an evening of “killer cocktails” on Monday night (18th September) to introduce debut crime writers Emily Koch, D B John and Jo Jakeman in the company of bestselling crime writers such as In A Dark Dark Wood's Ruth Ware. Continue reading at The Bookseller
[ The Bookseller | 2017-09-20 00:00:00 UTC ]
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Preliminary numbers are finally out for Hillary Clinton’s newly released book, What Happened, and sales are doing quite well. According to the Associated Press, the book has already sold more than 300,000 copies–which includes hardcover, ebook, and audiobook. The hard copy sales, however, are... Continue reading at Fast Company
[ Fast Company | 2017-09-20 00:00:00 UTC ]
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J.P. Donleavy, the incorrigible Irish American author and playwright whose ribald debut novel "The Ginger Man" met scorn, censorship and eventually celebration as a groundbreaking classic, has died at age 91. Donleavy, a native New Yorker who lived his final years on an estate west of Dublin,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-15 00:00:00 UTC ]
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Man Booker prize judge Colin Thubron has complained this week that star endorsements bully readers into admiring books, but it’s long been standard practiceSetting cats among pigeons has long been an unofficial part of the contract for judges of the Booker prize. Remember Chris Mullin’s... Continue reading at The Guardian
[ The Guardian | 2017-09-15 00:00:00 UTC ]
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Roald Dahl Day kicked off on Wednesday (13th September) with the annual global celebration of the author on his birthday with a range of celebrations, activities and new titles. Continue reading at The Bookseller
[ The Bookseller | 2017-09-14 00:00:00 UTC ]
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Downloaded audio revenues in the US rose 29% in the first four months of this year by comparison to the same period in 2016, with April in particular surging to a 34% year-on-year rise, according to the latest figures from the Association of American Publishers. Continue reading at The Bookseller
[ The Bookseller | 2017-09-12 00:00:00 UTC ]
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A debut novel by 70-year-old Anne Youngson has been pre-empted by Transworld and is set to become the publisher's lead fiction title for summer 2018. Transworld editorial director Jane Lawson pre-empted UK and Commonwealth rights including Canada to Meet Me At The Museum, described as "the... Continue reading at The Bookseller
[ The Bookseller | 2017-09-08 00:00:00 UTC ]
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The editor-in-chief has announced he will leave the magazine in December. The post Graydon Carter to Step Down After 25 Years at Vanity Fair appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-07 00:00:00 UTC ]
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Roald Dahl's last children's book finally gets the Sir Quentin Blake treatment after 26 years. Continue reading at BBC News
[ BBC News | 2017-09-07 00:00:00 UTC ]
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'Always just a bit sexier and more exciting,' Macmillan's rights-powerhouse Pan Books observe a 70th anniversary with new Golden Pan honors. The post Pan Books at 70: Celebrating Authors, Their Sales and International Rights Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-06 00:00:00 UTC ]
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The once hugely popular almanac has seen much-diminished sales in the digital era, and editor’s retirement persuades publisher to close itOne hundred-and-twenty years after Pears’ Cyclopaedia made its first appearance, offering “A Mass of Curious and Useful Information about Things that everyone... Continue reading at The Guardian
[ The Guardian | 2017-09-01 00:00:00 UTC ]
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W H Smith said it expects its financial results for the year to be in line with expectations, with a continued “strong” performance in its Travel arm with new openings in Italy. Continue reading at The Bookseller
[ The Bookseller | 2017-08-31 00:00:00 UTC ]
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In its 31st year, Buchmesse's annual Rights Meeting on 'Book Fair Tuesday' focuses on Asian licensing, social media, and a burgening audio market. The post At This Year’s Frankfurt Rights Meeting: ‘Change Is the New Constant’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-31 00:00:00 UTC ]
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A memorial to celebrate the life of Mo Siewcharran will be held on 29th September in Twickenham, London. Continue reading at The Bookseller
[ The Bookseller | 2017-08-30 00:00:00 UTC ]
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The Ukrainian ban on Russian-language book imports is seen as contributing to closures and consolidations. Surviving publishers are reported struggling. The post Ukraine Publishing Industry’s Bad Year: Closures Amid Kiev’s Russian Book Ban appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-30 00:00:00 UTC ]
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Online retailer Amazon is to slash prices at US supermarket chain Whole Foods Market Inc in a move which could threaten supermarket rivals. Continue reading at The Bookseller
[ The Bookseller | 2017-08-26 00:00:00 UTC ]
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Welcome to books this week! First, a couple of stories that you can find only online: THE BIG STORY John Smelcer’s YA book “Stealing Indians” is a finalist for the recently announced PEN Center USA awards. Questions about Smelcer have been raised since 1994, when he was teaching at the University... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-26 00:00:00 UTC ]
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Baby and toddler book Where's Mr Lion has been crowned 'book of the year' at the Sainsbury's Children's Book Awards. Continue reading at The Bookseller
[ The Bookseller | 2017-08-24 00:00:00 UTC ]
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Updated to add details of the rumored black Surface Book based on the 8th-generation Core chips, as well as Intel’s desktop processors.For the first time, Intel’s upcoming 8th-generation Core CPUs will feature quad-core processors aimed at ultrabooks, offering performance as much as 40 percent... Continue reading at PC World
[ PC World | 2017-08-23 00:00:00 UTC ]
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Jonathan Cape will publish Adam Foulds’ “stunning, terrifying” new novel about a self-obsessed actor and a deranged fan. Continue reading at The Bookseller
[ The Bookseller | 2017-08-23 00:00:00 UTC ]
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