Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
News tagged with:
#production companies
#worth investigating
#higher levels
#biggest challenges
Food blogger Elettra Wiedemann discusses her new book, 'Impatient Foodie,' in which she aims to give home cooks shortcuts to the slow-food lifestyle. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-05 00:00:00 UTC ]
More news stories like this |
Reese Witherspoon has one, so does Emma Watson, but are celebrity book clubs a great thing for reading? Continue reading at BBC News
[ BBC News | 2017-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#page turner
#reese witherspoon
#emma watson
#great thing
O'Reilly Media will begin offering subscription access to ebooks on its Shop.reilly retail site, rather than offering direct sales of downloadable ebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#downloadable ebooks
#subscription access
#reilly media
Faber Children’s and the Andlyn Agency celebrated the winners of the inaugural FAB Prize for BAME writers and illustrators last night (26th June) and revealed it will run again next year. Continue reading at The Bookseller
[ The Bookseller | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#faber children
#bame writers
Penguin Random House Children’s Summer Party boasted a magician, ice cream created with liquid nitrogen and two “magic wonder” trees. Continue reading at The Bookseller
[ The Bookseller | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#prh children
In the St. Louis Business Journal’s inaugural Technology Executives of the Year Awards, we showcased the innovation that’s taking place in our region by honoring five technology executives. Those executives were honored at an awards event Thursday at the Planetarium at the Saint Louis Science... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#technology executives
#year awards
#taking place
#keynote speaker
From Quill & Quire: A part of this discussion among food book authors has to do with Canada’s deep multiculturalism and ‘What am I actually entitled to write about?’ By Dennis Abrams | @DennisAbrams2 How Canadian Is It, Really? t Quill and Quire, Sue Carter hosts a discussion with authors on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#canadian authors
A look at why Amazon decided to go through with its purchase of Whole Foods shows that stock keeping units might be the answer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-23 00:00:00 UTC ]
More news stories like this |
Bloody Scotland today (20th June) revealed the longlist for the McIlvanney Prize Scottish Crime Book of the Year Award 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year longlist
Online retailer Amazon is to acquire US supermarket chain Whole Foods Market Inc for $13.7bn (£10.72bn). Continue reading at The Bookseller
[ The Bookseller | 2017-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#supermarket chain
#foods market
Bookshops, libraries and schools are preparing to mark the 20th anniversary of the publication of Harry Potter and the Philosopher’s Stone with quizzes, events and an attempt to break a world record. Continue reading at The Bookseller
[ The Bookseller | 2017-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#20th anniversary
#world record
The outgoing president of the American Association of School Librarians discusses standout moments from her time in office and what may lie ahead for AASL members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#outgoing president
#american association
#lie ahead
An independent review into the Welsh Government's support of publishing and literature in Wales has recommended the Welsh Books Council take on some of the functions of Literature Wales, including the administration of its Book of the Year prize. Continue reading at The Bookseller
[ The Bookseller | 2017-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literature wales
#year prize
#independent review
High Street sales at W H Smith continue to tumble – down 4% like-for-like in the past 15 weeks. However, its Travel arm continues to trade strongly, with sales up 5% like-for-like. Continue reading at The Bookseller
[ The Bookseller | 2017-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#whs travel
#4% like-for-
#5% like-for-
Hodder & Stoughton has been crowned Marketing Team of the Year for its "consistently high standard" of campaigns run over the past 12 months. Continue reading at The Bookseller
[ The Bookseller | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hodder stoughton
Collins Dictionary has collected its favourite political words from elections to show how we never suffer “word fatigue” as the General Election draws to a close. Continue reading at The Bookseller
[ The Bookseller | 2017-06-09 00:00:00 UTC ]
More news stories like this |
APA estimates show 2016's audiobook sales growth expanding by almost 20 percent again. Sixty-seven million Americans say they finished an audiobook. The post Audio Publishers Association: Annual Survey Cites a Third Year of Strong US Audiobook Sales Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-07 00:00:00 UTC ]
More news stories like this |
Despite posting record revenues and a 35% increase in net earnings in the fiscal year ended February 28, Educational Development Corp. faced numerous challenges in 2017, including the inability to keep up with customer demand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#turbulent year
#net earnings
Kit de Waal has won the €15,000 (£13,100) Kerry Group Irish Book of the Year for her "heartfelt and far-sighted" fiction work My Name is Leon (Viking). Continue reading at The Bookseller
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
More news stories like this |
Ed Asner, the Emmy Award–winning actor and activist, aka Lou Grant, reclaims the Constitution from the right-wingers who think that they and only they know how to interpret it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#emmy award
#winning actor