Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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The Women’s National Book Association is celebrating its centennial this year with a raft of programs and events to mark the occasion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-01 00:00:00 UTC ]
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Pearson has reported a massive pre-tax loss for the year of £2.6bn, including a goodwill impairment, following the challenges it has been facing in the US education market. The company, which in January delivered its fifth profit warning in four years, also reported a sharp rise in debt to... Continue reading at The Bookseller
[ The Bookseller | 2017-02-25 00:00:00 UTC ]
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Despite its stance among the top three children's publishers in Russia, the Danish media corporation Egmont has sold its Russian operation to shareholders. The post Denmark’s Egmont Ends 27 Years in Russian Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-24 00:00:00 UTC ]
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Sales in Houghton Mifflin Harcourt's trade division rose 0.7% in 2016 over 2015, but revenue for the entire company fell 3% and its net loss jumped. Company executives promised to cut costs in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-23 00:00:00 UTC ]
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Schoenhof’s Foreign Books, the oldest foreign language bookstore in America, will shutter its Harvard Square storefront next month. Opened in 1856, the bookstore will continue to operate as an online-only retailer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-22 00:00:00 UTC ]
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Greg Hywood says company will keep printing Sydney Morning Herald and the Age ‘for some years yet’ and may spin off Domain real estate business Fairfax Media will continue to print its daily newspapers for several years, its chief executive, Greg Hywood, confirmed at the company’s results... Continue reading at The Guardian
[ The Guardian | 2017-02-22 00:00:00 UTC ]
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Philippa Slinger blogs about why a poetry competition is a vital platform for poets just starting out, and those in the midst of their careers. Continue reading at The Bookseller
[ The Bookseller | 2017-02-21 00:00:00 UTC ]
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Concern over the Trump administration was a central theme at the Washington D.C. event. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
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Robert Bryndza’s thriller The Girl in the Ice has hit one million sales in less than a year, according to digital publisher Bookouture. Continue reading at The Bookseller
[ The Bookseller | 2017-02-16 00:00:00 UTC ]
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As part of an increased focus on mobile and video, the enthusiast publisher will redirect staff and resources toward sister title Ski magazine. The post AIM Ends Skiing Magazine’s Print Run after 70 Years appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-11 00:00:00 UTC ]
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2016 ended up being one of Diamond's best years ever, thanks to strong sales of the titles in Rep. John Lewis's March trilogy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-10 00:00:00 UTC ]
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Head of venerable press says his sector has important role in the defence of free speech and champions the revival of literary fiction and traditional booksFaber & Faber’s chief executive has called for publishers to oppose crackdowns on free speech and the rise of so-called fake news.... Continue reading at The Guardian
[ The Guardian | 2017-02-10 00:00:00 UTC ]
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Academic publisher Edward Elgar Publishing has been awarded the top honour of Fox Williams Independent Publisher of the Year Award at this year’s Independent Publishing Guild awards. Continue reading at The Bookseller
[ The Bookseller | 2017-02-10 00:00:00 UTC ]
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Originals by Adam Grant, published by Ebury Press imprint W H Allen, has won the Chartered Management Institute’s Management Book of the Year Awards 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-02-09 00:00:00 UTC ]
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Anti-Trump protests and political actions are planned throughout this year’s AWP conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-08 00:00:00 UTC ]
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Joyous expletives lace winners' speeches as unsuspecting editors-in-chief take home ASME awards. The post Mother Jones Wins Magazine of the Year at the 2017 Ellies appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-08 00:00:00 UTC ]
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Random House will release Salman Rushdie's 'The Golden House' in September and Doubleday will release John Grisham novels in June and October. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-07 00:00:00 UTC ]
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Novelist Donal Ryan is the latest name forced to seek an income outside books, while children’s writers complain that stars from other media monopolise advancesDespite scoring three bestsellers in five years and a clutch of awards, The Spinning Heart author Donal Ryan has been forced to return... Continue reading at The Guardian
[ The Guardian | 2017-02-07 00:00:00 UTC ]
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Children’s authors have hit out at the slew of celebrity book deals struck in recent months, warning that full-time fiction writers are struggling while famous people attract big advances and sizeable marketing budgets. Continue reading at The Bookseller
[ The Bookseller | 2017-02-06 00:00:00 UTC ]
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Julian Sayarer's book Interstate: Hitchhiking Through the State of a Nation (Arcadia) has been named Travel Book of the Year at the Edward Stanford Travel Writing Awards. Continue reading at The Bookseller
[ The Bookseller | 2017-02-04 00:00:00 UTC ]
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