Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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For the latest episode of the podcast Scholastic Reads, the children's book publisher did something a little different. It shifted the focus onto some of the young folks who make up its dynamic News Kids reporting endeavor. Dialing in from various cities around the country to chat with the... Continue reading at AdWeek
[ AdWeek | 2017-05-13 00:00:00 UTC ]
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A longtime book veteran who says that she’ll die in this industry, DeCourcey was named the 2016 New England rep of the year and the 2015 and 2010 HarperCollins rep of the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-12 00:00:00 UTC ]
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In a "hotly contested" auction, Cornerstone has acquired a book of strange-but-true trivia authored by the "QI elves" behind weekly podcast "No Such Thing As A Fish". Continue reading at The Bookseller
[ The Bookseller | 2017-05-12 00:00:00 UTC ]
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Numbers released today, at the Buenos Aires International Book Fair, highlight the dire state of Argentina's publishing sector. Many feel the drop is tied to government policies instituted by the country's president, Mauricio Macri, who took office in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-11 00:00:00 UTC ]
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Sarah Perry’s The Essex Serpent (Serpent’s Tail) has won the British Book Awards accolade of Book of the Year, beating off strong competition from 36 shortlisted titles. Continue reading at The Bookseller
[ The Bookseller | 2017-05-09 00:00:00 UTC ]
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The Barcelona-based agency that is global in both mindset and client list invited its authors to toast its quarter-century. Katherine Cowdrey meets the woman who founded the firm. Continue reading at The Bookseller
[ The Bookseller | 2017-05-05 00:00:00 UTC ]
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The Wales Book of the Year awards are to go ahead this year, following a review by administrator Literature Wales. Continue reading at The Bookseller
[ The Bookseller | 2017-05-05 00:00:00 UTC ]
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Pan Macmillan imprint Bluebird is partnering with Twitter to launch its first “How to Eat Well” tour in June. Continue reading at The Bookseller
[ The Bookseller | 2017-05-04 00:00:00 UTC ]
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Century has acquired Women in Space, a book by spaceflight expert Libby Jackson chronicling the lives of 50 inspirational women, including astronauts, scientists, engineers and other pioneers of human space exploration. Continue reading at The Bookseller
[ The Bookseller | 2017-05-03 00:00:00 UTC ]
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Amazon has reported its eighth profitable quarter, with profit up 40%, to $724m (£560.8m) in the first three months of the year. Continue reading at The Bookseller
[ The Bookseller | 2017-04-29 00:00:00 UTC ]
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U.K. publishing sales rose 7% in 2016 over 2015, fueled by rising exports from a Brexit-weakened pound. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-28 00:00:00 UTC ]
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While the Oakland publisher remains committed to its quarter-century-old vision, it continues to adapt to a multimedia market where web reigns supreme. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-28 00:00:00 UTC ]
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The Barcelona-based literary and film agency is celebrating its anniversary on April 23, during the Spanish city's annual literary celebration, Dia Sant Jordi. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-27 00:00:00 UTC ]
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A range of events around the UK took place to mark World Book Night, with supporters from many parts of the trade doing their bit to champion the love of reading. Continue reading at The Bookseller
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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Christmas is coming early for progressives this year, and it’s coming with a sense of humor. Santa’s Husband, out in bookstores this fall, offers an unusual take on the holiday’s central representative. In this fresh reinvention, Late Show with Stephen Colbert writer Daniel Kibblesmith renders... Continue reading at Fast Company
[ Fast Company | 2017-04-20 00:00:00 UTC ]
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The fitness celebrity, who was subject of podcast Missing Richard Simmons, released a statement on Facebook to say he was ‘just a little under the weather’Fitness guru Richard Simmons is “not missing” according to a statement published on his personal website on Wednesday. Related: Missing... Continue reading at The Guardian
[ The Guardian | 2017-04-20 00:00:00 UTC ]
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'An intense German-Polish cultural dialogue,' Germany's Warsaw plan is led by Frankfurt Book Fair, Goethe-Institut, and Berlin's Foreign Office. The post ‘Words Move’ as Warsaw Book Fair Welcomes This Year’s Guest of Honor: Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-20 00:00:00 UTC ]
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Simon & Schuster US will publish seven-year old Syrian refugee Bana Alabed’s memoir. Continue reading at The Bookseller
[ The Bookseller | 2017-04-19 00:00:00 UTC ]
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Independent Bookstore Day returns April 29 for a day of reader solidarity, or, in the words of one local participant, Skylight Books, “Today we all bleed indie!” Launched in California in 2014, Independent Bookstore Day has since gone national — this year’s list of participants boasts 458... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-16 00:00:00 UTC ]
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Dear World, which will recount the young Twitter activist’s experience of war and flight from her war-torn home, is scheduled for autumn releaseA seven-year-old Syrian refugee whose tweets from war-torn Aleppo won her a global following is set to write a book. Bana al-Abed’s Dear World will... Continue reading at The Guardian
[ The Guardian | 2017-04-13 00:00:00 UTC ]
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