Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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Greetings and salutations! I’m Carolyn Kellogg, Books editor of the L.A. Times with this week’s books newsletter. CRITICS PICKS This week the entire Sunday Calendar section is taken up with critics picks for the year in film, television, theater, music, art — and books. Seven of our Critics at... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-16 00:00:00 UTC ]
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How school librarians and teachers commemorate the prize announcements with their students. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-15 00:00:00 UTC ]
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The Man Booker winner, the diary of a junior doctor and the secret lives of cows ... Which books made their publishers proud – and which ones made them envious? Editor-in-chief, Bloomsbury Continue reading... Continue reading at The Guardian
[ The Guardian | 2017-12-15 00:00:00 UTC ]
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In the year ahead, publishers might well see more tangible support for video because Facebook knows news adds value to the platform. The post 2018 will be the year Facebook makes nice with publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-15 00:00:00 UTC ]
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Insight Editions’ niche is to create literary portals for fans of various actors, musicians, and authors—and it's cornered its market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-15 00:00:00 UTC ]
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A range of food and drink books from publishers including Bloomsbury, Phaidon and Quiller Publishing have been shortlisted for the André Simon Food & Drink Book Awards. Continue reading at The Bookseller
[ The Bookseller | 2017-12-15 00:00:00 UTC ]
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Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge. Although the news is likely to be celebrated by consumers, many publishers will mourn the ad format's death.Autoplay-with-sound's execution comes at the... Continue reading at Advertising Age
[ Advertising Age | 2017-12-14 00:00:00 UTC ]
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'The Handmaid's Tale' and 'The Subtle Art of Not Giving a F*ck' were the most-read fiction and nonfiction titles, respectively, on Amazon in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-12 00:00:00 UTC ]
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Blackwell’s has named its Book of the Year as the "inspirational" Good Night Stories for Rebel Girls (Particular Books) by Elena Favilli and Francesca Cavallo. Continue reading at The Bookseller
[ The Bookseller | 2017-12-12 00:00:00 UTC ]
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For a picture of what life was like in 2017, look no further than the apps, movies, books, and music that topped the App Store and iTunes charts. This week, Apple revealed the most popular titles that iOS users downloaded over the course of the year. In terms of media, the top choices weren’t... Continue reading at Slate
[ Slate | 2017-12-09 00:00:00 UTC ]
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The multi-million-pound-selling Kate Atkinson is back next September with a new novel based on the life of a female former Secret Service worker. Continue reading at The Bookseller
[ The Bookseller | 2017-12-08 00:00:00 UTC ]
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Fêted for her auspicious debut, ‘Conversations With Friends,’ Dubliner Sally Rooney at 26 is tied with Zadie Smith (2001, ‘White Teeth’) for youngest winner of the Sunday Times/PFD prize for emerging authors from the UK and Ireland. By Porter Anderson, Editor-in-Chief | @Porter_Anderson A Book... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-08 00:00:00 UTC ]
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The indie publisher, where all staff are paid the same salary and are co-directors of the company, has posted its best-ever figures as it enters a fifth decade. Continue reading at The Bookseller
[ The Bookseller | 2017-12-08 00:00:00 UTC ]
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Sally Rooney has become the first Irish winner of the Sunday Times/Peters Fraser + Dunlop Young Writer of the Year Award for her "fearless, sensual" debut novel Conversations with Friends (Faber). Continue reading at The Bookseller
[ The Bookseller | 2017-12-08 00:00:00 UTC ]
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Saqi Books, which focuses on books on the Middle East and North Africa in the English language, has had to reassert its niche in the face of big-publisher competition. Continue reading at The Bookseller
[ The Bookseller | 2017-12-07 00:00:00 UTC ]
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The British Library’s 'truly exceptional' chief librarian, Caroline Brazier, will be stepping down from her role next year after deciding to take early retirement. Continue reading at The Bookseller
[ The Bookseller | 2017-12-07 00:00:00 UTC ]
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When we started working on the annual Ad Age Magazines of the Year package in the fall, there were six large magazine publishers: American Media Inc., Cond Nast, Hearst, Meredith, Rodale and Time Inc.Soononce Hearst finalizes its acquisition of Rodale, and Meredith swallows Time Inc.there will... Continue reading at Advertising Age
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
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Just in time for the holiday season, three new books from religion and spirituality publishers are examining how faith can change eating habits, and vice versa. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-04 00:00:00 UTC ]
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Rebecca Herrmann, founder and co-c.e.o. of Bolinda, has been named FutureBook Leader of the Year. Continue reading at The Bookseller
[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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