Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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Donald Trump has this much in common with Barack Obama: Both presidents’ first years spawned books that chronicled crises. Obama’s crisis, however, was inherited. Trump’s has been largely self-made. Trump even provided the alliterative title — “Fire and Fury” — for the book that has roiled... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-06 00:00:00 UTC ]
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Cengage Learning EMEA Ltd has reported a "successful" fiscal year 2017, according to a report newly filed with Companies House, citing growth in turnover of 11.1% to £54.5m for the year ended March 2017. Continue reading at The Bookseller
[ The Bookseller | 2018-01-05 00:00:00 UTC ]
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A year that found four of the 10 companies on the PW Stock Index seeing double-digit stock price increases also saw Barnes & Noble and other big names struggle. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-05 00:00:00 UTC ]
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Now in line for the overall Costa Book of the Year award–to be announced January 30–the five Costa category winners include three titles from HarperCollins UK imprints. The post Costa’s Book Award: Five Category Winners in the UK, One To Win Book of the Year appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-04 00:00:00 UTC ]
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Hutchinson has revealed it is publishing a posthumous collection of "powerful" short stories by Helen Dunmore, a day after the late author was given the Costa Award for Poetry. Continue reading at The Bookseller
[ The Bookseller | 2018-01-04 00:00:00 UTC ]
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The print book market has posted growth in value for the third year running, with 2017 inching up 0.09% on 2016. Continue reading at The Bookseller
[ The Bookseller | 2018-01-04 00:00:00 UTC ]
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Some Facebook observers think the platform could remove publisher content from its news feed to improve the user experience and drive more revenue. The post 2018 could be the year Facebook banishes news from its feed appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-02 00:00:00 UTC ]
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Children’s author Michael Morpurgo has been knighted in this year’s New Year's Honours List, while author and historian Lady Antonia Fraser and writer and broadcaster Melvyn Bragg have joined the Order of the Companions of Honour. Continue reading at The Bookseller
[ The Bookseller | 2018-01-01 00:00:00 UTC ]
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India’s answer to Lear, a teen tale set amid the London riots and the first great book on grime. Experts pick 2017’s smartest, oddest and most overlooked readsCo-director, Tramp Press Continue reading... Continue reading at The Guardian
[ The Guardian | 2017-12-29 00:00:00 UTC ]
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Our 2017 round-up features World Book Day, launch parties, Pride, a Guiness World Record and a Del-Boy lookalike. Continue reading at The Bookseller
[ The Bookseller | 2017-12-23 00:00:00 UTC ]
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From Playboy to Vanity Fair, several key decisions made this year will have profound repercussions in the years ahead—for better or worse. The post Magazine Media’s Year in Review: A Series of Interesting Choices appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-21 00:00:00 UTC ]
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A couple of auspicious debuts are included in our latest rights update, which includes historical fiction, a children's entry, serial work and lots of noir. The post Year-End Rights Roundup: Deals Reported From Sweden, Poland, Brazil, Spain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-20 00:00:00 UTC ]
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German booksellers are hoping for a shopping frenzy in the final run-up to Christmas to salvage an otherwise disappointing year. Continue reading at The Bookseller
[ The Bookseller | 2017-12-20 00:00:00 UTC ]
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The amount of money libraries in Great Britain are spending on books has fallen by £45.8m since 2007, deeper analysis of figures from the Chartered Institute of Public Finance and Accountancy (CIPFA) have revealed. Continue reading at The Bookseller
[ The Bookseller | 2017-12-20 00:00:00 UTC ]
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Over the course of its four decades in business, the tiny Boston-area specialty bookstore has weathered monumental changes in publishing, and had an outsized role in the world of children’s books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-19 00:00:00 UTC ]
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Penguin Random House is launching a new exhibition to showcase 100 "iconic, deliberately bold and thought-provoking" cover designs of its modern classics. Continue reading at The Bookseller
[ The Bookseller | 2017-12-19 00:00:00 UTC ]
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Subscribing to Seventeen magazine is a rite of passage for many young readers. Luckily, between today's ubiquitous variety of devices and platforms, the Hearst title has kept up with its evolving and savvy audience. Lately, that's meant not waiting for readers to come through their front door,... Continue reading at AdWeek
[ AdWeek | 2017-12-18 00:00:00 UTC ]
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It has been a “bumpy year” for the trade, with the market “a little unpredictable” in the face of “huge uncertainty” created by Brexit and Donald Trump’s presidency, The Bookseller has heard. Continue reading at The Bookseller
[ The Bookseller | 2017-12-18 00:00:00 UTC ]
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Only 14 of 205 respondents to an unprecedented Authors Guild survey said that 100 percent of their income is from translation and related activities. The post Authors Guild Survey Points to Translators’ Challenges in Year Ahead: Earnings, Contracts, Credit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-16 00:00:00 UTC ]
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You might not believe it. I read or re-read more than 500 novels this year, to make an epic interactive map of our literary nation with regional fiction. There are 737 novels on that map, which I made for Granta. In choosing specific locations for each novel, I often stayed up all night... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-16 00:00:00 UTC ]
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