Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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The Lie Tree by Frances Hardinge, published by Macmillan Children's Books, has been crowned the winner of the £30,000 2015 Costa Book of the Year: the first children's book to claim the prize in more than a decade. Continue reading at The Bookseller
[ The Bookseller | 2016-01-27 00:00:00 UTC ]
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This year’s bookstore finalists represent a broad range of general independent bookstores, both big and small. The winner will be named in March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-26 00:00:00 UTC ]
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The Costa Book of the Year is announced on January 26th. Nick Higham spoke to each of the shortlisted authors, including Andrea Wulf, winner of the biography prize. Continue reading at BBC News
[ BBC News | 2016-01-22 00:00:00 UTC ]
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43 percent of UK consumers expect drones to be the most influential technology in 2016, according to IEEE’s annual survey, with smart phones (38 percent) and 3D printing (31 percent) close behind. The online survey, conducted in November 2015, questioned over two thousand adults to find out what... Continue reading at Betanews
[ Betanews | 2016-01-21 00:00:00 UTC ]
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End date for print edition still undetermined as brand plans to focus on digital content. The post Penthouse Folds Print Magazine After 50 Years appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-19 00:00:00 UTC ]
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Mills & Boon has revealed drama teacher and public speaker, Courtney Hayles, as the winner of its Man of the Year 2016 competition. Continue reading at The Bookseller
[ The Bookseller | 2016-01-15 00:00:00 UTC ]
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A UK festival to “celebrate the work and achievements” of black, Asian and minority ethnic writers (BAME) has launched a crowdfunding campaign. Continue reading at The Bookseller
[ The Bookseller | 2016-01-14 00:00:00 UTC ]
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McCabe the latest senior editorial figure to leave Bauer Media, and comes same day the company announced it was outsourcing the printing and distribution of its magazines Helen McCabe has resigned as editor-in-chief of the Australian Women’s Weekly after six years in the high-profile role at the... Continue reading at The Guardian
[ The Guardian | 2016-01-13 00:00:00 UTC ]
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When asked how she was going to finish the rest of her day yesterday, just-named Caldecott Medalist Sophie Blackall responded: “Champagne! And donuts." Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-12 00:00:00 UTC ]
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A Mother’s Story, the “gripping and heart-wrenching novel” from Amanda Prowse about a young mother struggling to cope with postnatal depression, has won Sainsbury’s Entertainment on Demand’s ebook of the year. Continue reading at The Bookseller
[ The Bookseller | 2016-01-12 00:00:00 UTC ]
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A quirk in the data cannot detract from a buoyant print return, with 2015 recording the first rise in sales for the print market for seven years. Continue reading at The Bookseller
[ The Bookseller | 2016-01-08 00:00:00 UTC ]
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Our annual look at the big books of the past year confirms that 2015 was the year of the adult coloring book, and that movie tie-ins continue to dominate the charts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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The category winners of the Costa Book Awards 2015 have been revealed, with Kate Atkinson winning in the Novel category for the second time in three years. Continue reading at The Bookseller
[ The Bookseller | 2016-01-05 00:00:00 UTC ]
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New Year’s weekend will be generally quiet as far as openings go — though the museums will all be doing their thing, with some terrific shows ongoing. But the art world gets cooking again early next week with the opening of a film festival at the Hammer Museum and a show at LACE that examines the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-01 00:00:00 UTC ]
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As ad-blockers made publishers doubt the web, the media industry has become dependent on Facebook, Twitter, and Apple to reach readers. The post This Was the Year the Media Started Doubting the Web appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-12-28 00:00:00 UTC ]
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This lovely new cluster of seasonal picture books are all focused – in different ways – on the magnificent cold and white of winter. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-12-25 00:00:00 UTC ]
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The Booksellers Association chief executive Tim Godfray has said it has been "really heartening" to see the creativity and entrepreneurship of booksellers in 2015, with industry sales figures bucking the high street footfall trends. Continue reading at The Bookseller
[ The Bookseller | 2015-12-25 00:00:00 UTC ]
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Two Weidenfeld & Nicolson titles and the Desmond Elliott Prize winner are among the eight novels to have made it onto the Waterstones New Year Book Club, commencing in January. Continue reading at The Bookseller
[ The Bookseller | 2015-12-24 00:00:00 UTC ]
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In our final review of the year, we look at the big stories from September to December. See our reviews for January to March, April to June, and July to December. October Continue reading at The Bookseller
[ The Bookseller | 2015-12-24 00:00:00 UTC ]
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In the third part of our review of the year, we look at the big stories from July to September. Continue reading at The Bookseller
[ The Bookseller | 2015-12-23 00:00:00 UTC ]
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