Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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Readers have donated £40,000 to charity to help refugees, with authors Patrick Ness, John Green, Derek Landy and Jojo Moyes donating a further £40,000. Continue reading at The Bookseller
[ The Bookseller | 2015-09-04 00:00:00 UTC ]
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Mogul receives fewer stock awards after company plunges to $149m loss, as it is revealed he met Scottish first minister Nicola Sturgeon in New York in JuneRupert Murdoch took a 40% pay cut for the year ending 30 June as his total package for being executive chairman of News Corp fell from $8.7m... Continue reading at The Guardian
[ The Guardian | 2015-09-02 00:00:00 UTC ]
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In the 'Potter' books, Hogwarts students always head back to school on Sept. 1. Many fans are celebrating today and 'Potter' fanatics have a new book (by Rowling although not set in the 'Potter' universe), a new theme park, and – a bit farther out – a new movie to look forward to. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-09-02 00:00:00 UTC ]
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Photographer Amanda Jones talks to Co.Create about her book, Dog Years, in which she revisits her canine photo subjects after 12 years.A parody video last year called Cathood teased the idea of Richard Linklater's real-time aging epic Boyhood, if it were about pets. A new coffee table book... Continue reading at Fast Company
[ Fast Company | 2015-09-01 00:00:00 UTC ]
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Somalia is holding its first international literary festival in the capital Mogadishu. Continue reading at BBC News
[ BBC News | 2015-08-28 00:00:00 UTC ]
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Faber saw a drop in turnover for the year ending March 2015, with a significant increase in its operating loss from the 12 months previous. The publisher’s turnover was £15.9m, down 1.8% from £16.2m the year before. Faber made an operating loss of £813,000, up from £5,000 in the 12 months to... Continue reading at The Bookseller
[ The Bookseller | 2015-08-28 00:00:00 UTC ]
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Paula Hawkins’ bestseller leads a crop of psychological thrillers, in a top 20 dominated by womenDark psychological thrillers dominate the list of the year’s bestselling ebooks unveiled by Amazon, with MP Nadine Dorries making it into a line-up composed almost entirely of female writers.The... Continue reading at The Guardian
[ The Guardian | 2015-08-25 00:00:00 UTC ]
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Celebrity chefs have collaborated on a new charity cookbook, Soup for Syria, to help fund food relief efforts for Syrian refugees. The post Celebrity Chefs Publish Soup Cookbook to Aid Syrian Refugees appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-25 00:00:00 UTC ]
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12 top industry leaders see opportunity amid a “fog of choices.” The post The State of the Magazine Media Business, Mid-Year 2015 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-19 00:00:00 UTC ]
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Yotam Ottolenghi, Claudia Roden and Anthony Bourdain are among the star names who have given recipes to fundraising collectionYotam Ottolenghi, Claudia Roden and Anthony Bourdain are among the dozens of authors and chefs contributing soup recipes to a forthcoming cookbook that will raise money... Continue reading at The Guardian
[ The Guardian | 2015-08-19 00:00:00 UTC ]
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The 2015 Teen Choice Awards, held at the USC Galen Center in Los Angeles, drew more than 25 million voters online and to social media outlets including Facebook, Twitter and Instagram. Voters chose their favorite teen icons in film, television, music, sports, fashion, comedy and on the Web. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-17 00:00:00 UTC ]
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Anthony Bourdain, Alice Waters, Mark Bittman, and Yotam Ottolenghi are among the cookbook authors who contributed recipes to 'Soup for Syria: Recipes to Celebrate Our Shared Humanity.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-17 00:00:00 UTC ]
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Octopus Publishing Group’s Mitchell Beazley imprint has acquired a new Korean cookbook from the founders of a street food company. Denise Bates, group publishing director at Octopus, bought world rights to K Food: Korean Home Cooking and Street Food by Da-Hae and Gareth West from Anna Power at... Continue reading at The Bookseller
[ The Bookseller | 2015-08-15 00:00:00 UTC ]
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Fifteen titles have made the cut for the 2015 longlist of the FT/McKinsey Business Book of the Year, last year won by Brad Stone's "The Everything Store." The post FT/McKinsey Business Book of the Year Longlist Announced appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-14 00:00:00 UTC ]
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The chief executive of The Quarto Group, Marcus Leaver, said the company achieved a “solid” set of results in the first half of the year, with revenues rising 1% compared to the same period a year earlier. For the six months ending 30th June 2015, revenues totalled $66.2m (£42.4m), 1% higher... Continue reading at The Bookseller
[ The Bookseller | 2015-08-14 00:00:00 UTC ]
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A story about a teen and an Orca has taken a top prize and judges said the author was "writing out of her skin". Continue reading at Stuff
[ Stuff | 2015-08-13 00:00:00 UTC ]
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For the fourth year in a row, the American Booksellers Association partnered with Candlewick Press to Find Waldo Local. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-13 00:00:00 UTC ]
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Despite a 45% increase in revenue from its Domain real estate advertising, publisher of the Sydney Morning Herald was unable to offset print decline• News Corp sees strong growth in digital real estate services and book publishingFairfax Media has reported a 62.9% drop in full-year profit to... Continue reading at The Guardian
[ The Guardian | 2015-08-13 00:00:00 UTC ]
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Eleven months of results from Harlequin helped to offset the strong performance of Divergent in fiscal 2014 giving HarperCollins a 16% increase in revenue for the fiscal year ended June 30, 2015 over fiscal 2014 while EBITDA rose 12%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-12 00:00:00 UTC ]
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PW lists five books that examine racial reconciliation in the U.S. amidst the one-year anniversary of Michael Brown's death. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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