Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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Author Kamila Shamsie is “right to draw attention” to gender inequality in publishing, but her suggestion of a year in which only books by women are published has been greeted with mixed views by the trade. Writing in the latest issue of The Bookseller, Shamsie [pictured] said 2018 – the 100th... Continue reading at The Bookseller
[ The Bookseller | 2015-06-09 00:00:00 UTC ]
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Patrick McGuiness has won the main English-language prize at Wales Book of the Year 2015 awards, run by Literature Wales, for Other People’s Countries (Jonathan Cape). Other People’s Countries is set in the town of Bouillon, where the author’s mother came from, and is a “brilliant, lyrical... Continue reading at The Bookseller
[ The Bookseller | 2015-06-06 00:00:00 UTC ]
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It is clear that there is a gender bias in publishing houses and the world of books. Well, enough. Why not try something radical? Make 2018 the Year of Publishing Women, in which no new titles should be by menSeveral years ago, Martin Amis chaired a literary festival panel on “The Crisis of... Continue reading at The Guardian
[ The Guardian | 2015-06-05 00:00:00 UTC ]
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What a difference a year has made with BookCon, with this year's literary fanfest featuring not one but two author panels specifically addressing issues of diversity in books and in the publishing industry itself. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-04 00:00:00 UTC ]
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Kensal Rise Library is set to open for the first time in five years this weekend, with a community open day. The library was closed by Brent Council in 2011 and denied permission for a community library in the space, becoming a flashpoint for library campaigners, with authors such as Alan... Continue reading at The Bookseller
[ The Bookseller | 2015-06-04 00:00:00 UTC ]
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Sales rose 25% at Educational Development Corp. for the fiscal year ended February 28, 2015, and net earnings jumped to $859,200 in the year, up from $357,600 in fiscal 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-02 00:00:00 UTC ]
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On May 12, nearly 300 people gathered at the Standard Hotel in New York City’s Meatpacking District to celebrate 25 years of Barnes & Noble’s Discover Great New Writers Program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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The last time indie publisher Europa Editions had a booth at BEA was in 2011, according to editor-in-chief Michael Reynolds. Last year, the house exhibited as part of the Translation Market, and, he recalls, “we enjoyed the energy.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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Tom Doherty, president and publisher of Tor Books, worked his way up through the sales force ranks at Simon & Schuster and was mentored by Betty and Ian Ballantine when they launched the first science fiction and fantasy line in the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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Oxford University Press has chosen hashtag as its ‘children’s word of the year’ because of its significant use in the 500 Words 2015 competition. The 500 Words competition was launched by presenter Chris Evans on the BBC Radio 2 Breakfast Show in 2011, and is for stories of 500 words or less by... Continue reading at The Bookseller
[ The Bookseller | 2015-05-28 00:00:00 UTC ]
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The sudden death of Oscar Hijuelos at age 62 in October 2013 was a shock to the literary world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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What's in store for the Dutch publisher whose titles have ranged from 'Becoming Steve Jobs' to erotic romance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
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USA Today could stop publishing a daily print newspaper as soon as in the next "five or six years," the paper's editor-in-chief, David Callaway, said in response to a question during an Internet Week New York panel Wednesday.To be sure, a print product of some kind will likely continue for "the... Continue reading at Advertising Age
[ Advertising Age | 2015-05-20 00:00:00 UTC ]
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Octopus Publishing Group is to launch a food and drink festival at London’s Southbank Centre this year, featuring authors including Marco Pierre White, Sabrina Ghayour and Gizzi Erskine. Cookbook Confidential: The Food & Drink Festival will be held on Saturday 5th September and feature... Continue reading at The Bookseller
[ The Bookseller | 2015-05-16 00:00:00 UTC ]
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Facebook has reached a deal with New York Times and eight other media outlets to post stories directly to the social network's mobile news feeds, as publishers strive for new ways to expand their reach. Continue reading at Stuff
[ Stuff | 2015-05-14 00:00:00 UTC ]
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Selected out of over 100 print magazines and 270 covers. The post The New Yorker’s “Broken Arch” is ASME’s Cover of the Year appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-14 00:00:00 UTC ]
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India's Ritesh Batra is to direct the film adaptation of The Sense of an Ending, Julian Barnes' Booker-winning novel, with British actor Jim Broadbent in the lead. Continue reading at BBC News
[ BBC News | 2015-05-13 00:00:00 UTC ]
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Nine major domestic and international publishers including The New York Times and BuzzFeed will begin publishing articles and videos directly to Facebook as part of an initiative called Instant Articles, Facebook announced on Wednesday.The highly anticipated partnership will certainly have many... Continue reading at Advertising Age
[ Advertising Age | 2015-05-13 00:00:00 UTC ]
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The Wake wins honour from the Bookseller magazine, recognising both the book and its innovative publisher UnboundPaul Kingsnorth’s crowdfunded novel The Wake, which the author wrote in an invented form of Old English and originally envisaged self-publishing, has won the inaugural book of the... Continue reading at The Guardian
[ The Guardian | 2015-05-12 00:00:00 UTC ]
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