Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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Paul Kingsnorth’s The Wake, published by crowd-funding platform Unbound, has been named the inaugural Book of the Year at the Bookseller Industry Awards 2015. The book is written in re-imagined old English and set in 1066, and was longlisted for the Man Booker Prize and the Folio Prize,... Continue reading at The Bookseller
[ The Bookseller | 2015-05-12 00:00:00 UTC ]
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Publishing industry data for 2014 spills the beans on decline in biography and cookbook sales, while children’s literature in print rises by 10%Publishers used to have a simple recipe for a bestseller: sign up a celebrity or a TV chef and get the book out for Christmas.Not any more. The latest... Continue reading at The Guardian
[ The Guardian | 2015-05-08 00:00:00 UTC ]
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In the late 1970s, Mitchell Kaplan dropped out of law school in Washington, D.C., with the dream of opening an independent bookstore in South Florida, where he grew up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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For the first time since Publishers Weekly began singling out outstanding sales representatives more than 15 years ago, a children’s rep has been named PW Rep of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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Quercus Books is to host a digital-led "Day of the Girl" celebration of Lisbeth Salander, the heroine of Stieg Larsson’s Millennium series, on the character’s birthday on 30th April. Continue reading at The Bookseller
[ The Bookseller | 2015-04-23 00:00:00 UTC ]
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Ridley Scott is on board to produce a film adaptation of Anita Moorjani’s book about her four-year battle against cancer (Hay House). Scott has teamed with Giannina Facio and Colet Abedi to option Dying To Be Me, which will be produced through Ridley Scott Films and Cara Films Ltd,... Continue reading at The Bookseller
[ The Bookseller | 2015-04-17 00:00:00 UTC ]
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In Greenlight's Book/Plate series, a multi-course dinner and cocktail service for 40 diners and drinkers is crafted with a nonfiction book or novel in mind. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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Celebrities including Sir Paul McCartney, the members of One Direction and Kate Moss have contributed to a charity children's book about a half-girl, half-dinosaur, launched today (14th April) at the London Book Fair by Fat Fox Books. Holly Milbank, m.d. of Fat Fox Books, was inspired to create... Continue reading at The Bookseller
[ The Bookseller | 2015-04-15 00:00:00 UTC ]
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Amazon started mending its tattered relationship with the big five publishers last year, signing deals with Macmillan, Simon & Schuster and even Hachette. Now it's HarperCollins' turn to make peace with the e-commerce giant, according to The Wall Str... Continue reading at Engadget
[ Engadget | 2015-04-14 00:00:00 UTC ]
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The old entertainment industry adage “the show must go on” might as well be the motto of L.A. Theatre Works, which has grown from a small theater group doing workshops with prison inmates to a vast company that produces an array of audio projects Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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With the Association of Writers & Writing Programs conference taking place in Minneapolis, Graywolf is taking full hometown advantage to celebrate its authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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This year marks the 100th anniversary of the birth of iconic monk and author Thomas Merton, who is celebrated with a feast of new books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-08 00:00:00 UTC ]
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He showed up for work, the magazine kept paying him, but he published nothing for over 30 years. One of the great literary mysteries is finally solved. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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The winners for the Best Children's Publisher of the Year were announced in Sala Borsa in Bologna on Monday, March 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-31 00:00:00 UTC ]
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Given the outsized influence of the 33-year-old South Florida bookstore and owner Mitchell Kaplan, the biggest surprise was that it hadn't received the award earlier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-30 00:00:00 UTC ]
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At Digiday’s Publishing Summit in Vail, Colorado, the big issues crowding publishers’ minds included viewability challenges, mobile and programmatic. So we wondered: What will we be talking about in a year from now that’s not getting much attention now? Publishing execs predicted growing ad... Continue reading at Digiday
[ Digiday | 2015-03-30 00:00:00 UTC ]
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Canongate has signed a book celebrating dogs of all shapes and sizes by photographer Lynn Terry. Publishing director of non-fiction Katy Follain bought UK and Commonwealth rights, excluding Canada, in a deal with Caspian Dennis at Abner Stein. US rights went to Gallery Books after an eight-way... Continue reading at The Bookseller
[ The Bookseller | 2015-03-28 00:00:00 UTC ]
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Once one of the leading titles in a booming lads mag sector, it hit print sales of 350,000 in 2000Loaded, one of the titles synonymous with the mid-1990s lads’ mag boom, is to close after 21 years.The last issue of the monthly magazine, which launched in 1994, is the April edition which is on... Continue reading at The Guardian
[ The Guardian | 2015-03-27 00:00:00 UTC ]
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The news that Facebook is working with publishers to host their content has caused a lot of hand-wringing among those who worry about ceding too much control of ad revenue and data. But in some cases, it can make sense for a publisher. For new or small ones, Facebook's exposure can help them... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
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Hodder is the big winner at this year’s Peters Book of the Year award, taking home book of the year for both the junior fiction and teen fiction categories. A Room Full of Chocolate by Jane Elson and A Song For Ella Grey by David Almond, both published by Hodder, were announced as the Books of... Continue reading at The Bookseller
[ The Bookseller | 2015-03-25 00:00:00 UTC ]
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