Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
News tagged with:
#production companies
#worth investigating
#higher levels
#biggest challenges
Sheraton, former 'New York Times' food critic and cookbook author, talks about the challenges and joys of creating the ultimate foodie bucket list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cookbook author
Reboots of vintage characters, two toy lines sharing the same page, an entirely new Ms. Marvel on the scene—2014 was a pretty eclectic year in the world of comics and graphic novels. Here are our favorite books of 2014. The post Our 10 Favorite Comics and Graphic Novels of the Year appeared... Continue reading at Wired
[ Wired | 2015-01-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year appeared
#graphic novels
Poet Laureate Carol Ann Duffy, writer Ali Smith, and historian and novelist Marina Warner are among those named in the New Year Honours 2015. Duffy is made a Dame for services to poetry, while Warner, whose Once Upon a Time: A Short History of Fairy Tale (Oxford University Press) was... Continue reading at The Bookseller
[ The Bookseller | 2014-12-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short history
#higher education
#man booker-shortlisted
#hamish hamilton
Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at AdWeek
[ AdWeek | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taco bell
#privacy concerns
#emarketer predicts
#large part
#sales needle
#menlo park
Relive the year in reading with the Fast Company staff.As the year wraps up, the Fast Company staff remembers our year in reading with our favorite books of the year. The list above is by no means comprehensive, or even the best new titles, but just some of the works we spent the last 12 months... Continue reading at Fast Company
[ Fast Company | 2014-12-24 00:00:00 UTC ]
More news stories like this |
Jessie Burton's The Miniaturist (Pan Macmillan) has been crowned the Specsavers Book of the Year for 2014 after a public vote. Continue reading at The Bookseller
[ The Bookseller | 2014-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jessie burton
#public vote
'Pleasant' is a graphic novel by Roz Chast that explores caring for aging parents. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#roz chast
Jessie Burton's debut novel The Miniaturist comes top of a public vote to be named Specsavers Book of the Year. Continue reading at BBC News
[ BBC News | 2014-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jessie burton
#public vote
2015 will be a “year of implementation” for Penguin Random House, with the work ahead allowing PRH to “fully realise the potential of our new company”, c.e.o. Markus Dohle has told employees. In a letter to PRH staff worldwide, Dohle said that it was “incredible what our company has been able... Continue reading at The Bookseller
[ The Bookseller | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#markus dohle
#told employees
Peter James’ Want You Dead (Pan Macmillan) has been named eBooks by Sainsbury’s eBook of the Year 2014. The award, which aims to let readers decide their stand-out “screen turner” of the year, is in its second year. Want You Dead was chosen from a longlist of more than 150 titles from a range... Continue reading at The Bookseller
[ The Bookseller | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#peter james
#named ebooks
#readers decide
Which books took off and which failed to sell? Publishers choose their books of the year, and the ones that slipped through the netThe book that made my year: The commercial publication of Picador’s year was The Miniaturist by Jessie Burton, which has just been crowned Waterstones book of the... Continue reading at The Guardian
[ The Guardian | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jessie burton
#sunday times
#17th-century amsterdam
#station eleven
In his annual year-end letter, Penguin Random House CEO Markus Dohle cited the merger and thanked the PRH staff for the “impressive feat” of “combining two great legacies.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dohle reflects
#prh staff
#impressive feat
Bleak results for Rupert Murdoch’s British newspapers and book publisher Rupert Murdoch’s British newspaper and publishing division suffered an operating loss of £3.5m in the year up to June 2014 compared to a £51m profit the year before.The loss by News Corp UK & Ireland, which owns the... Continue reading at The Guardian
[ The Guardian | 2014-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#operating loss
#rupert murdoch
#british newspapers
#british newspaper
#accounts filed
#companies house
Author Robert Harris will chair the judging panel for the 2014 Costa Book of the Year. He will be joined by writers Maggie O’Farrell, Bernadine Evaristo, Jonathan Stroud, Owen Sheers and Wendy Moore, actress Dame Diana Rigg, the BBC’s economics editor Robert Peston, and actress Samantha... Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jonathan stroud
#owen sheers
#costa book
#category winners
Last year marked our first round up of the numerous “books of the year” features across the media. It saw a total of 660 books being touted by various critics, writers and celebrities. This year, our spreadsheet collating the reviews boasts 910 titles that have been recommended across several... Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year features
#year marked
From 'How to Cook Everything Fast' to an authoritative collection of Mexican recipes, here's a look at a few of the hefty cookbooks of 2014. ] Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-15 00:00:00 UTC ]
More news stories like this |
Curtis Brown Literary and Talent Agency will officially launch its digital publishing arm, Studio 28, in March next year. Studio 28 will publish in the UK and other territories, seeking rights from authors already on the agency’s books or “rediscovering and reinventing literary gems from 100... Continue reading at The Bookseller
[ The Bookseller | 2014-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#talent agency
#officially launch
The main question we asked when compiling the second Books of the Year list, was: what are these sort of lists good for? Until last year, in its previous 155 years The Bookseller eschewed this kind of listing, partially because it was felt that, as the august Organ of the book trade, we were to... Continue reading at The Bookseller
[ The Bookseller | 2014-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year list
#book trade
The Whiting Foundation and the Slate Book Review have joined forces on a new campaign that, according to the two partners, aims to "breathe new life into second novels." This year, the initiative, We Second That, recognizes five of the "greatest second novels of the last five years." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joined forces
Poet Dylan Thomas will be commemorated each year with a new "Dylan Day", to be celebrated on 14th May. The announcement comes at the end of the year-long Dylan Thomas 100 Festival, which has celebrated the centenary of the poet's birth. Dylan Day, beginning in 2015, will be funded for three... Continue reading at The Bookseller
[ The Bookseller | 2014-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#welsh government
#educational resources