Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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We asked popular food bloggers what cookbooks they were most looking forward to. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-27 00:00:00 UTC ]
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The deadline has been extended for independent bookshops to apply for one of the industry’s most coveted prizes – Independent Bookseller of the Year at the Bookseller Industry Awards. Indies now have until 5p.m. on Monday 23rd February to submit their entries here to be considered for the... Continue reading at The Bookseller
[ The Bookseller | 2015-02-20 00:00:00 UTC ]
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How much does an ebook cost in Australia, Germany or India? EPub Direct offers an infographic with key statistics on ebook pricing and more. The post Ebook Pricing in Australia, Germany, India: Infographic from ePub Direct appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-18 00:00:00 UTC ]
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S&S UK has seen a "challenging year" which has not been helped by a number of staffing changes, its c.e.o Ian Chapman has told The Bookseller. The c.e.o and publisher of S&S UK and International was speaking following the release of S&S's global results by its parent company CBS on... Continue reading at The Bookseller
[ The Bookseller | 2015-02-17 00:00:00 UTC ]
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One store is having staff act out famous rom-com bookstore scenes, while another is giving a prize to someone with a great love story. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-14 00:00:00 UTC ]
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Reading charity Booktrust has been chosen as The London Book Fair’s Charity of the Year for 2015, the year of Booktrust's 90th anniversary. Benefits will include promotion and marketing support in the lead-up to the Fair and at the event itself, as well as year-round promotion and an... Continue reading at The Bookseller
[ The Bookseller | 2015-02-14 00:00:00 UTC ]
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Don't expect Time Inc. to merge with any of its magazine rivals soon.Time Inc. CEO Joe Ripp told investors Thursday that no mergers would happen until at least June 2016, which is the two-year anniversary of Time Inc. spinning off from Time Warner."The safest thing is to wait two years," he... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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Around 700 events took place to celebrate National Libraries Day on Saturday (7th February), 100 more than the previous year, according to CILIP, the Chartered Institute of Library and Information Professionals, which now organises the day. Continue reading at The Bookseller
[ The Bookseller | 2015-02-10 00:00:00 UTC ]
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The Inspire! Toronto International Book Fair, which launched last November as a three-day consumer event, will not be held again in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-09 00:00:00 UTC ]
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European executives from Mashable, Quartz, Dennis, RTE and Sanoma share their tech priorities for the coming year. The post How European publishers set their tech priorities for the year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-05 00:00:00 UTC ]
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Healthy eating advocate and blogger Ella Woodward has claimed the number one spot on the Official UK Top 50 this week. Deliciously Ella (Yellow Kite) sold 32,144 copies in the week ending the 31st January and is the highest first week sales figure for a debut food and drink writer since Nielsen... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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Vogue was named magazine of the year at the annual National Magazine Awards ceremony on Monday night, earning the award that honors brands excelling in both print and digital media as well as areas such as events and branded content. But it was Nautilus -- an indie science magazine published... Continue reading at Advertising Age
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
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Scholastic plans a year of special convention events and giveaways of special prints by top artists to celebrate the 10th anniversary of Graphix, its kids' graphic novel imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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Here's an exclusive preview of the new Superman series, out next week. It's the latest in DC's line of new-reader friendly Earth One graphic novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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When the American Booksellers Association first tested the concept of a post-holiday educational conference a decade ago, it wasn’t necessarily a sure thing that booksellers would come. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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Helen Macdonald's H is for Hawk (Jonathan Cape), winner of last year's Samuel Johnson Prize for Non-Fiction, has won the £30,000 Costa Book of the Year Award. The book's triumph was announced this evening (Tuesday 27th January) at a ceremony in central London. Continue reading at The Bookseller
[ The Bookseller | 2015-01-28 00:00:00 UTC ]
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The robust children’s market in 2014 has been the main theme of The Bookseller’s Review of the Year features, and it is driven home in our look at last year’s bestselling authors. The top 50 writers are once again eclipsed by the shadow of the Gruffalo, with the mighty Julia Donaldson taking... Continue reading at The Bookseller
[ The Bookseller | 2015-01-27 00:00:00 UTC ]
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Zuckerberg is asking Facebook users to join him in reading certain titles this year. The next book to be part of the program is Steven Pinker's 'The Better Angels of Our Nature.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-22 00:00:00 UTC ]
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In 1964, the great science fiction writer Stanisław Lem published his philosophical magnum opus Summa Technologiae. But it wasn’t translated into English (from Polish) until two years ago. Lem’s book is an exhilarating take on the future of humanity. It jumps from idea to idea throughout science... Continue reading at Wired
[ Wired | 2015-01-22 00:00:00 UTC ]
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Today SIBA kicked off its B3! Building Better Booksellers program, which enables booksellers to earn points to defray the cost of attending its Discovery Show in September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-22 00:00:00 UTC ]
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