Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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Hodder & Stoughton's personal development imprint Yellow Kite is to host a two-day online festival to help people stay on track with their New Year’s resolutions. This is the Year, which takes place this Thursday 22nd and Friday 23rd January, will help “transform your body and mind, get... Continue reading at The Bookseller
[ The Bookseller | 2015-01-21 00:00:00 UTC ]
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With Linda Zecher, a former Microsoft executive, at the helm of Houghton Mifflin Harcourt, the publisher is focused on its core competencies, notably education. The post 135-Year-Old Houghton Mifflin Harcourt Plays to Its Strengths appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-21 00:00:00 UTC ]
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PW’s Je Suis Charlie campaign to support free expression has raised $40,000 in contributions that will be donated to five organizations that support free speech. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-20 00:00:00 UTC ]
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In the latest episode of Geek's Guide to the Galaxy the panel discusses the Kickstarter campaign to fund Queers Destroy Science Fiction!, a special issue of Lightspeed magazine written by queer creators. The post Crowdfunded Magazine Celebrates Queer Science Fiction appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-01-17 00:00:00 UTC ]
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Digital-to-print launches like Allrecipes, POLITICO Magazine and The Pitchfork Review are becoming increasingly common, but it's rare when a brand that decided to abandon ink and paper returns to it. T.H.E. Journal, 1105 Media's magazine about K-12 education technology, is doing just that though. Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
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Martin Pistorius was believed to be in a 'vegetative state' for 12 years, only to wake up and inform his caretakers he had been conscious. His triumph over adversity is captured in his memoir. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-15 00:00:00 UTC ]
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Simon and Schuster and Harper both announced two new, but very different, direct-to-consumer sales initiatives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
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Led by hits from David Walliams, Jeff Kinney and Egmont’s Minecraft stable, the UK children’s market hit an all-time high in revenue and market share in 2014, and exceeded sales of Adult Fiction for the first time since accurate records began. Continue reading at The Bookseller
[ The Bookseller | 2015-01-13 00:00:00 UTC ]
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New figures from Nielsen BookScan show continuing decline since 2009 as more and more readers migrate to ebooksPrint sales of adult fiction have declined by over £150m since 2009, new figures show, as ebooks take an increasingly large bite out of the market.A review of 2014 from book sales... Continue reading at The Guardian
[ The Guardian | 2015-01-13 00:00:00 UTC ]
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Set for a healthier 2015? Religion publishers offer new titles and reissues of bestsellers to encourage both physical health and spiritual fitness. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-13 00:00:00 UTC ]
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For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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A greater percentage of independent booksellers reported that they enjoyed Christmas sales increases in 2014, compared to the previous two years, according to a survey by The Bookseller. In a separate survey by the Booksellers Association of 80 bookshops, 55% reported sales were up—compared... Continue reading at The Bookseller
[ The Bookseller | 2015-01-10 00:00:00 UTC ]
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The first quarter of 2015 sees the publication of several début novels, including books by new voices James Rice, Anna Smaill and Sara Taylor. Kate Howard, editorial director at Hodder, acquired Rice’s Alice and the Fly (15th January, £14.99), on exclusive submission from Karolina Sutton and... Continue reading at The Bookseller
[ The Bookseller | 2015-01-10 00:00:00 UTC ]
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As we kick off a new year, PW asked audio publishers to share their reflections on successes and trends of 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
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A mild winter in many parts of the country, combined with the lowest unemployment in six years and significantly reduced gas prices, resulted in a strong holiday season at most independent bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
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Based on PW’s informal survey of stores around the country, many easily beat the National Retail Federation’s prediction of a 4.1% increase during November and December. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-07 00:00:00 UTC ]
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Third party sellers accounted for more than 40% of all items sold on Amazon in 2014, the online retailer has revealed. There are currently more than two million vendors on the online retail site, who sold more than two billion items worldwide last year, including books, clothing and other... Continue reading at The Bookseller
[ The Bookseller | 2015-01-07 00:00:00 UTC ]
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In June, David Carey will mark his fifth anniversary as Hearst Magazines president, and a New Year's Day tradition of his (begun over a decade ago when publisher of The New Yorker) is to look back and look ahead in a letter to colleagues. In his 2015 message, Carey acknowledged that Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-06 00:00:00 UTC ]
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Sheraton, former 'New York Times' food critic and cookbook author, talks about the challenges and joys of creating the ultimate foodie bucket list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-05 00:00:00 UTC ]
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It's going to be tough for Mark Zuckerberg to break his New Year's resolution this year. He's got more than 130,000 people to keep him accountable. The post Mark Zuckerberg’s New Year’s Resolution: Start a Worldwide Book Club appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-01-05 00:00:00 UTC ]
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