S&S and Harper Grow Direct-to-Consumer Programs

Simon and Schuster and Harper both announced two new, but very different, direct-to-consumer sales initiatives. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]

Other Publishing stories related to: 'S&S and Harper Grow Direct-to-Consumer Programs'


S&S and Harper Grow Direct-to-Consumer Programs

Simon and Schuster and Harper both announced two new, but very different, direct-to-consumer sales initiatives. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
More news stories like this |


Booksellers Edgy About Harper Direct-Sale Program

Publishers have been in the direct-to-consumer sales business for some time now, offering titles online, through direct mail, and at book fairs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct mail #book fairs


Ingram Consumer Direct Program Has Something for Everyone

Ingram Content Group has been in the direct-to-consumer business since 2003, and as more publishers sell directly to consumers and retailers’ online businesses grow, Ingram’s business has evolved to permit different types of fulfillment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-26 00:00:00 UTC ]
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Christian Publishers Sharpen a Direct-to-Consumer Focus

Christian publishers are working all angles to reach book buyers, with new sales strategies involving book clubs, customer management software, conference attendance, coordinated cross-media campaigns, and much more Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
More news stories like this | News stories tagged with: #direct-to-consumer focus #christian publishers


HCCP Names Senior V-p of Direct to Consumer Business

HarperCollins Christian Publishing and HarperCollins Focus appointed Kate Johnson to lead the expansion of its direct-to-consumer business as senior v-p of direct. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins


To Grow Consumer Revenue, Publishers Tap Into Communities Within Communities

Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
More news stories like this | News stories tagged with: #product development #natural extension #physical retail #hearst


Digital Media’s Future Lies Beyond Ads and With Direct Consumer Revenue

The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek

[ AdWeek | 2019-11-11 16:49:21 UTC ]
More news stories like this | News stories tagged with: #york magazine #direct result #online publishing #digital media


Sports media is going direct to consumer—and Copa90 wants to be the Glossier of soccer

Digital media company Copa90 created clubhouses in Paris and Lyon to give its brand a boost IRL just like physical retail helps D2C startups grow. As the reigning Ballon d’Or winner, Ada Hegerberg is the best female soccer player on the planet. But the Norwegian star, who plays professionally in... Continue reading at Fast Company

[ Fast Company | 2019-07-20 07:00:27 UTC ]
More news stories like this | News stories tagged with: #sports media #home country #world cup #digital media


VC Henry McNamara: ‘The term direct-to-consumer is outdated’

Henry McNamara, a partner at Great Oaks Venture Capital, shared his perspective on the future of the DTC category, around saturation, expected scale and veering off of the internet’s crowded toll roads: Facebook and Instagram. The post VC Henry McNamara: ‘The term direct-to-consumer is outdated’... Continue reading at Digiday

[ Digiday | 2019-05-28 04:01:15 UTC ]
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YouTube is targeting direct-to-consumer brands with a ‘DTC council’

Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. The post YouTube is targeting direct-to-consumer brands with a ‘DTC council’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-17 04:01:28 UTC ]
More news stories like this | News stories tagged with: #post youtube #ad revenue #direct-to-consumer brands


Ad vets to create universal ID and loyalty reward program to woo consumers

A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve failed #southern california #report adds #playing field #large part


After layoffs, Brit + Co to focus on direct-to-consumer biz

Brit + Co is in pivot mode. The digital media company, which made a name for itself as a lifestyle destination site for women over the course of its eight-year existence, announced layoffs and changes to its business model this week.   “It’s not news that the media industry has been... Continue reading at Advertising Age

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bigger emphasis #smaller publishers #licensing deals #consumer services #provide specifics


How commerce publishers cozy up to direct-to-consumer brands

As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct-to-consumer brands #facebook ads #commerce-focused publishers


Hachette Grows Consumer Brunch

Since Hachette first experimented with an annual Book Club Brunch for consumers, in 2011, the gathering, held in New York City, has more than quadrupled in size. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-27 00:00:00 UTC ]
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HarperCollins launches direct-to-consumer sales site

HarperCollins has relaunched its US website, with direct to consumer print and ebook sales. The... Continue reading at The Bookseller

[ The Bookseller | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales


HarperCollins goes direct-to-consumer for global ebook sales

HarperCollins has begun selling ebooks direct to consumers through new brand-specific websites,... Continue reading at The Bookseller

[ The Bookseller | 2013-10-30 00:00:00 UTC ]
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Publishing CEOs on Direct-to-Consumer Sales and Marketing

Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing ceos #direct-to-consumer sales


New Pan Mac site targets direct-to-consumer

Pan Macmillan has launched a new website at www.panmacmillan.com with the infrastructure to... Continue reading at The Bookseller

[ The Bookseller | 2012-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan


Rebuck: 'direct consumer engagement pivotal'

Random House Group UK m.d. Gail Rebuck has said the rules of "agent, publisher and retailer... Continue reading at The Bookseller

[ The Bookseller | 2011-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gail rebuck


Barnes & Noble to Overhaul Membership Program, Cut Free Educator Program

"Just use your library" is not the solution to the new price hikes and benefit decreases in Barnes & Noble's membership changes. Continue reading at Book Riot

[ Book Riot | 2023-03-01 12:57:36 UTC ]
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