Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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A decline in Hachette's 2015 half year sales reflect continuing challenges from a slowdown in ebook sales stemming from its 2014 battle with Amazon over sales terms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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None of the controversies surrounding the publication of Harper Lee's long-lost novel, "Go Set a Watchman," has caused more debate than its depiction of the beloved lawyer Atticus Finch as a cranky segregationist vehemently opposed to civil rights. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-24 00:00:00 UTC ]
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Launched in 2012 in Cleveland, Belt Publishing has evolved into an indie press dedicated to chronicling the cities of America's industrial Midwest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-23 00:00:00 UTC ]
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Publishers trying to make heads or tails of Facebook video can learn a thing or two from food sites. Two of the most popular Facebook video publishers cover food: BuzzFeed food got 390 million Facebook video views in June, while video network Tastemade's output was watched 165 million views... Continue reading at Digiday
[ Digiday | 2015-07-20 00:00:00 UTC ]
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Educational Development Corp. added 1,862 home sale reps in the first quarter, helping to drive a 59% jump in sales in the home business division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-20 00:00:00 UTC ]
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Resources to be redirected to faster-moving digital and daily products. The post National Journal Magazine to Cease Publication By Year’s End appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-17 00:00:00 UTC ]
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Debut author Sarah Hilary has scooped the Theakstons Old Peculier Crime Novel of the Year Award for Someone Else’s Skin (Headline). Hilary was presented with the award by title sponsor Simon Theakston and broadcaster Mark Lawson at the opening night of the Theakstons Old Peculier Crime Writing... Continue reading at The Bookseller
[ The Bookseller | 2015-07-17 00:00:00 UTC ]
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"Go Set a Watchman" may have met a cool reception from some critics, but readers have made it the hot book of the summer. Harper Lee’s second novel will likely end up being the top-selling book for 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-17 00:00:00 UTC ]
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Blackwell’s has named Owen Jones’s The Establishment (Penguin) as its Book of the Year 2015. The company’s employees were asked to vote for their winner from a shortlist of six, namely Atul Gawande’s Being Mortal (Profile Books), Emma Healey’s Elizabeth Is Missing (Penguin), The Buried Giant by... Continue reading at The Bookseller
[ The Bookseller | 2015-07-16 00:00:00 UTC ]
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Etgar Keret presents his memoir: a series of raw and witty stories that document seven years of a father-son relationship. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-07-14 00:00:00 UTC ]
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Comic-Con may still be a hotbed of comic book and graphic novel revelry, but the tastes of the genre aficionado have shifted since the first days of the San Diego gathering in the 1970s. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-11 00:00:00 UTC ]
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Felicity Wood talks to the head honchos of the ‘Big 4’ to get their thoughts on how 2015 has gone so far and what is to be expected in the second half Anthony Forbes Watson, m.d of Pan Macmillan Continue reading at The Bookseller
[ The Bookseller | 2015-07-11 00:00:00 UTC ]
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The Guardian is exclusively publishing the first chapter of Harper Lee’s hotly anticipated companion novel to To Kill a MockingbirdRead the first chapterListen to an extract read by Reese WitherspoonFollow all the live commentary and reactionJean Louise Finch – beloved heroine of one of the most... Continue reading at The Guardian
[ The Guardian | 2015-07-10 00:00:00 UTC ]
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A city-wide celebration of Roald Dahl, including theatrical spectacles and art exhibitions, will take place in Cardiff next year to celebrate the author’s centenary. For the "City of the Unexpected" event, co-producers National Theatre Wales and Wales Millennium Centre will organise live events... Continue reading at The Bookseller
[ The Bookseller | 2015-07-10 00:00:00 UTC ]
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As the first full day of Comic-Con unfolded in San Diego, one of the biggest stories is the continuing push, from publishers, to release more diverse material for a wider audience. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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Century is to publish a book celebrating the life of Deirdre Barlow, a character on ITV’s “Coronation Street”. Deirdre: A Life on Coronation Street is described as a “tribute to one of Corrie fans' all-time favourite characters”. Anne Kirkbride, who died in January this year, played the... Continue reading at The Bookseller
[ The Bookseller | 2015-07-09 00:00:00 UTC ]
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Core sectors stay flat, while ancillary categories generate interest. The post Magazine M&A Moves In Two Directions appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-08 00:00:00 UTC ]
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With the third China Shanghai International Children's Book Fair four months away, the fair organizers have been busy expanding the program to reflect a growing Chinese market for international titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
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An exploration of the landscape around a remote Cornish farmhouse, a study of the role of lemons in the Italian cultural landscape, and an account of life below deck on giant container ships are among the books shortlisted for the Stanford Dolman Travel Book of the Year shortlist. Stanfords... Continue reading at The Bookseller
[ The Bookseller | 2015-07-04 00:00:00 UTC ]
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E L James’ Grey had its second straight 300,000-plus weekly print sale—pushing the book's combined UK ebook and physical sales over the 1 million unit mark—while the overall British print books market has experienced its first half-year rise in seven years. Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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