The Condé Nast Food Innovation Group (FIG) is serving up something new for foodies. "There is a real need right now for innovative food programming," said Dawn Ostroff, president of Condé Nast Entertainment, the publisher's digital video, TV and film wing. So today, the company is launching The Food Innovation Group Video Network. The FIG was formed in the summer of 2014 when Condé Nast put Epicurious, its digital food and recipe brand, and Bon Appétit, its 60-year-old food lifestyle magazine, under the same roof. "We saw a huge opportunity in the marketplace," added Pam Drucker Mann, FIG's publisher and chief revenue officer. "The only real player in town is the Food Network." Drucker Mann noted that video has become a priority at FIG. Anytime a companion video was placed alongside a text story, Drucker Mann said traffic shot up: "Like, out-of-the-water." The Video Network is designed to be mobile-first, with much of the content presented vertically. "It's one of the few categories that really work on any of the platforms, but mobile in particular is a great way to be able to get access to information," said Ostroff. Millennials, who consume most of their media on mobile, are eating up stories about food. After fitness and fashion, food is the most popular category among millennials. Between an underserved—and young—audience and a growing shift toward digital content, FIG is confident advertisers in the space will get on board. "As we're seeing the younger... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-12 00:00:00 UTC ]
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TV networks have been teaming up with digital publishers, hoping to tap into their often-younger audiences as their own viewers age. Along those lines, A+E Networks is tapping PureWow to produce 12 45-second recipe videos for FYI, A+E's 2-year-old lifestyle channel. The deal lets A+E tap into... Continue reading at Digiday
[ Digiday | 2016-07-22 00:00:00 UTC ]
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Food-themed social videos have been all the rage, but everything has a saturation point. So publishers including BuzzFeed, Thrillist Media Group and NowThis are glomming on to booze-related content. Seems cocktail stirring, like the hands-in-bowls genre, is well suited to the 30-second,... Continue reading at Digiday
[ Digiday | 2016-07-08 00:00:00 UTC ]
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With long-term trends exerting downward pressure on magazines' ad-page sales and newsstand appeal, two of the industry's biggest publishers said last week that they had formed a joint venture to handle back-office operations such as production, procurement and circulation.The competitors and now... Continue reading at Advertising Age
[ Advertising Age | 2016-02-11 00:00:00 UTC ]
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Conde Nast didn't have to go too far find talent for a new advertising campaign about creativity, called "Create. Connect. Cond Nast."On Thursday, Conde Nast kicked off the initiative with a series of short videos on social media channels in which employees from across the company's suite of... Continue reading at Advertising Age
[ Advertising Age | 2016-01-14 00:00:00 UTC ]
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Tastemade has had quite a year. The company, known for its quirky short-form videos about food, travel and lifestyle topics, hit the 100 million monthly active users mark, with more than 1 billion monthly views. On Facebook alone, Tastemade grew its audience from around 100,000 fans to more... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
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Details magazine will cease publication after the December/January issue, Conde Nast said on Wednesday.The magazine, founded in 1982 and acquired by Conde Nast in 1988, averaged paid and verified circulation of 560,212 in the first half of the year, up from 524,791 a year earlier, according to... Continue reading at Advertising Age
[ Advertising Age | 2015-11-18 00:00:00 UTC ]
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Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded... Continue reading at Advertising Age
[ Advertising Age | 2015-09-11 00:00:00 UTC ]
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Publishers trying to make heads or tails of Facebook video can learn a thing or two from food sites. Two of the most popular Facebook video publishers cover food: BuzzFeed food got 390 million Facebook video views in June, while video network Tastemade's output was watched 165 million views... Continue reading at Digiday
[ Digiday | 2015-07-20 00:00:00 UTC ]
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GroupM and Conde Nast caught a lot of people off-guard when the publisher agreed to only charge the media agency's clients for ads that were guaranteed to are entirely viewable by comsumers, a tougher stance than the industry was pushing. "I got emails from all of my peers in the industry... Continue reading at Advertising Age
[ Advertising Age | 2015-04-14 00:00:00 UTC ]
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A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report --... Continue reading at Advertising Age
[ Advertising Age | 2015-03-08 00:00:00 UTC ]
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Conde Nast began laying off employees of its corporate sales division this week, according to people with knowledge of the matter. The job cuts could number in the 70s, they said, confirming a Wall Street Journal report from earlier this week.A spokesman for Conde Nast declined to comment.The... Continue reading at Advertising Age
[ Advertising Age | 2014-10-17 00:00:00 UTC ]
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Kim Kelleher, the former president of digital publisher Say Media, was named VP-publisher of Wired magazine, parent company Conde Nast said Tuesday.The appointment marks a return to magazines for Ms. Kelleher, who was VP-publisher of Conde Nast's Self for six years before heading to Time Inc. in... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Conde Nast, the publisher of Vogue and Vanity Fair, is looking to hire an executive to lead its digital efforts, Ad Age has learned.It could not be determined precisely what responsibilities the post will entail, and it remains possible that Conde Nast won't fill the position, which is not... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Conde Nast, the publisher of Vogue and Vanity Fair, ended recent speculation Wednesday when it named former Fairchild Fashion Media President and CEO Gina Sanders to the newly created position of president of global development at Conde Nast.Two weeks ago, Conde Nast sold Fairchild, publisher of... Continue reading at Advertising Age
[ Advertising Age | 2014-09-03 00:00:00 UTC ]
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Conde Nast ended years of speculation on Monday about whether it would shutter Lucky or continue to print the sputtering magazine by instead spinning off Lucky into a separate company called The Lucky Group.The new company is a joint venture between Conde Nast and BeachMint, an e-commerce... Continue reading at Advertising Age
[ Advertising Age | 2014-08-12 00:00:00 UTC ]
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Conde Nast is beginning to sell the audiences of BonAppetit.com and Epicurious.com together, the company said Monday afternoon, in a bid to better attract advertisers that want bigger audiences than the sites provide on their own.Bon Appetit VP-Publisher Pamela Drucker Mann will oversee both... Continue reading at Advertising Age
[ Advertising Age | 2014-08-11 00:00:00 UTC ]
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The 67-year-old Golf World magazine is closing its print edition and shifting entirely to digital media, where it will be part of the Golf Digest website, the magazine said Wednesday. A spokeswoman for the magazine said nearly 10 employees were laid off as a result of the move, which combines... Continue reading at Advertising Age
[ Advertising Age | 2014-07-23 00:00:00 UTC ]
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The executive suite at Conde Nast, publisher of Vogue and Vanity Fair, experienced a shakeup Wednesday that leaves Vogue Editor Anna Wintour as the unchallenged top editorial voice at the company and moving Conde Nast closer to an eventual transition in the CEO role.The company said its longtime... Continue reading at Advertising Age
[ Advertising Age | 2014-07-23 00:00:00 UTC ]
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A change to a policy at Conde Nast that affects major beauty advertisers is sending waves of anxiety through some of its largest magazines, including Vogue and Glamour.Referred to internally as the "beauty rotation," the policy long dictated the order in which ads from Revlon, Estee Lauder,... Continue reading at Advertising Age
[ Advertising Age | 2014-07-09 00:00:00 UTC ]
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Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who... Continue reading at Advertising Age
[ Advertising Age | 2014-05-28 00:00:00 UTC ]
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