Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the sale of video ads for publishers including Major League Baseball, ABC and Dailymotion. Rather than negotiate deals over the phone or in person, these publishers can upload their video inventory to LiveRail's system, which solicits buyers via real-time auctions. Publishers can also use LiveRail's ad technology to process upfront deals without all the paperwork that can delay a campaign from airing in a timely fashion. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-02 00:00:00 UTC ]
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Penguin Press will publish a "colour bible" from Rome-based designer Riccardo Falcinelli following successful publication in Italy. Continue reading at The Bookseller
[ The Bookseller | 2019-07-29 13:33:53 UTC ]
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As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
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Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek
[ AdWeek | 2019-07-26 18:48:49 UTC ]
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Stripes Publishing, an imprint of the Little Tiger Group, has acquired a work of speculative fiction, set after the outbreak of a deadly tick-borne disease, by debut author Nicola Penfold. Continue reading at The Bookseller
[ The Bookseller | 2019-07-25 00:17:13 UTC ]
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He was a leading magazine and book editor who found his own measure of fame with “Bettyville,” in which he also delved into growing up gay in a small town. Continue reading at The New York Times
[ The New York Times | 2019-07-22 22:58:23 UTC ]
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Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age
[ Advertising Age | 2019-07-22 14:00:00 UTC ]
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Among the early announcements at Comic-Con, Comixology marked its 10th anniversary with a new slate of original titles, and Sunday Press Books has been acquired by IDW. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
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Yellow Kite has bought a bestselling German book on the power of natural medicine from Dr Andreas Michalsen. Continue reading at The Bookseller
[ The Bookseller | 2019-07-16 07:37:19 UTC ]
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Hearst is continuing its moves to find digital subscription revenue in offshoot products with a new streaming video service offering Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-11 18:30:41 UTC ]
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If you see advertisements for a mall that look like they came straight out of the '80s on today's print edition of The New York Times, fire up Google Lens. Those neon-colored ads are most likely for Starcourt, the fictional Hawkins, Indiana mall that... Continue reading at Engadget
[ Engadget | 2019-07-11 13:00:00 UTC ]
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A 20-person team at Hearst Magazines has brought four different consumer products to market since last October. It sees a mandate to serve the needs of its existing audience. The post Hearst’s latest digital subs foray is $100 per year exercise videos appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-07-11 04:01:02 UTC ]
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Delia Owens's novel was the top-selling print book in the first half of 2019 at outlets that report to NPD BookScan. The novel, published in August 2018, sold over 907,000 copies in 2019 and more than 1.1 million copies since its release. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-05 04:00:00 UTC ]
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Anyone who has been paying attention over the past year is probably well aware that Facebook has a problem with misinformation. But a number of recent events have highlighted an issue that could be even more problematic for the company and its users: namely, harassment and various forms of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-07-03 11:45:26 UTC ]
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Simon & Schuster (S&S) Children’s UK has acquired the UK and Commonwealth rights to nine books in the Keeper of the Lost Cities series by Shannon Messenger. Continue reading at The Bookseller
[ The Bookseller | 2019-07-03 06:53:15 UTC ]
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Already among the world's richest awards for self-published content, Amazon's global literary prizes now include a chance at Amazon Studios development. The post Amazon Literary Prize Finalists To Be Considered for Prime Video appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-03 02:12:27 UTC ]
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This week, Senior Editor Kris Naudus takes a look at a book that will please both sci-fi nerds and design geeks. 'Typeset in the Future' explores the typography and design in science fiction movies such as 2001: A Space Odyssey, Star Trek, and more. Continue reading at Engadget
[ Engadget | 2019-07-01 17:45:00 UTC ]
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Fiona Kennedy, publisher at Head of Zeus’ Zephyr imprint, has acquired a historical adventure YA by debut author Kat Dunn. Continue reading at The Bookseller
[ The Bookseller | 2019-06-30 19:51:30 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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If you want to see what’s driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and Uber—are powering the ad market as they double down on their own marketing. That’s the key takeaway from the 64th annual Ad Age Leading National... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 09:00:00 UTC ]
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