Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the sale of video ads for publishers including Major League Baseball, ABC and Dailymotion. Rather than negotiate deals over the phone or in person, these publishers can upload their video inventory to LiveRail's system, which solicits buyers via real-time auctions. Publishers can also use LiveRail's ad technology to process upfront deals without all the paperwork that can delay a campaign from airing in a timely fashion. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-02 00:00:00 UTC ]
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HQ has bought the "powerful, hilarious and deeply emotional" new novel from Hello! editor-in-chief Rosie Nixon in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 14:05:45 UTC ]
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With clients in 30 nations and operational centers in eight, SPi Global says it's looking to close its acquisition of Springer Nature's SPS by year's end. The post The Philippines’ SPi Global Is Buying Springer Nature Group’s SPS appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-12-03 06:48:21 UTC ]
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Pavilion has bought a companion book to Mad About the House by Kate Watson-Smyth, the author behind the UK’s number one interiors blog. Continue reading at The Bookseller
[ The Bookseller | 2019-12-03 00:37:55 UTC ]
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Registration opens for London Book Fair's Writers' Summit programming for authors on March 10, opening day of the 2020 fair. Author HQ program is included. The post Industry Notes: London Announces Writers’ Summit; Reed Completes India Event Buys appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-12-02 06:30:47 UTC ]
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Walker has acquired a middle grade adventure story set in Cornwall from the Sunday Times chief travel writer Chris Haslam, writing as C J Haslam. Continue reading at The Bookseller
[ The Bookseller | 2019-11-28 02:47:59 UTC ]
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While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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Pamela Newkirk explores the failures — and one success — of corporate diversity initiatives. Continue reading at The Washington Post
[ The Washington Post | 2019-11-22 01:40:20 UTC ]
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I've found the perfect Harry Potter Christmas decorations for your winter holiday, whether you like DIY projects or you prefer to buy. Continue reading at Book Riot
[ Book Riot | 2019-11-18 11:36:10 UTC ]
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John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 10:24:18 UTC ]
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Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek
[ AdWeek | 2019-11-13 11:00:00 UTC ]
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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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When someone says they want an e-reader, they most likely mean they want an Amazon Kindle. Knowing which Kindle to buy is the next question, and it depends on your budget and your reading preferences. With this guide and our in-depth reviews, we’ll help you find just the right Kindle for you... Continue reading at PC World
[ PC World | 2019-11-07 21:51:00 UTC ]
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Penguin Ireland will publish New Zealand rugby union coach Joe Schmidt’s memoir later this month. Continue reading at The Bookseller
[ The Bookseller | 2019-11-06 02:38:57 UTC ]
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The legacy news publisher is closing in on 10 billion video views this year. And thanks to a focus on its owned and operated properties, plus a stable of OTT partnerships, less than half of those views will come from Facebook. The post USA Today is repackaging video to create streaming series... Continue reading at Digiday
[ Digiday | 2019-11-04 05:01:40 UTC ]
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Indie 404 Ink has landed a part-memoir, part-investigation of how video games can positively impact mental health from journalist Joe Donnelly. Continue reading at The Bookseller
[ The Bookseller | 2019-10-31 16:31:20 UTC ]
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Lifestyle entertainment company Kin unveiled a slate of five shows for video destination Facebook Watch. The partnership is part of the social network's efforts to pair publishers with creators and public figures. The first five shows are currently in production: Tia Mowry's Quick Fix Presents... Continue reading at AdWeek
[ AdWeek | 2019-10-30 18:10:00 UTC ]
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More than 33% of students at UK schools are from black and minority ethnic backgrounds, but only 4% of the protagonists in children's books in the UK are BAME. The publishing industry has made big claims about its push for inclusivity both on and off the page, but some believe progress is... Continue reading at The Guardian
[ The Guardian | 2019-10-29 10:10:28 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:25:54 UTC ]
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Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:00:00 UTC ]
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Curiosity led to the first U.S. participation in the Sharjah International Book Fair 14 years ago—and each year, the fair grows bigger, better, and more important. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-25 04:00:00 UTC ]
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