Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller

Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the sale of video ads for publishers including Major League Baseball, ABC and Dailymotion. Rather than negotiate deals over the phone or in person, these publishers can upload their video inventory to LiveRail's system, which solicits buyers via real-time auctions. Publishers can also use LiveRail's ad technology to process upfront deals without all the paperwork that can delay a campaign from airing in a timely fashion. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-02 00:00:00 UTC ]
News tagged with: #video ads #ad technology

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Ad Age 20-Minute Take: Proving out performance

Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age

[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Vigliano Buys Back His Agency

David Vigliano has bought back the assets of his eponymous literary agency from Y Entertainment Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-22 04:00:00 UTC ]
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Meredith Cuts Salaries, Expands Ad Guarantee to Make Up for Revenue Decline

Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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Michelle Obama will read your kids a story by video on Mondays

Former First Lady Michelle Obama will be reading children's books in a weekly series of videos for Penguin Random House and PBS Kids through May 11. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-04-17 20:08:16 UTC ]
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As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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Fundraiser Buys City Lights Time to Plan

San Francisco's City Lights raised nearly half a million dollars on GoFundMe. The money was necessary to cover short term costs and buy time to form a viable strategic and succession plan for the future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-14 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #buy time #million dollars #succession plan

Vox Solicits Reader Contributions to Keep Its Content Free Amid Ad Declines

The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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What Google and Facebook need to do to fight disinformation

Both Google and Facebook have acted surprisingly quickly to remove disinformation related to the COVID-19 virus over the past few weeks, considering their somewhat mixed track record when it comes to removing hoaxes, conspiracy theories, and trolls related to political campaigns. But experts... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-04-09 11:45:11 UTC ]
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Egmont buys Matt Lucas picture book, as NHS support initiatives multiply

Egmont has snapped up world rights to a picture book of Matt Lucas' coronavirus version of his charity comedy single, "Thank You, Baked Potato", with proceeds for the book going to his #FeedNHS campaign.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-08 11:15:05 UTC ]
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Avon's Wickington buys Marchant debut in first acquisition

HarperCollins imprint Avon is to publish Clare Marchant's debut The Secrets of Saffron Hall.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-06 00:16:57 UTC ]
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Statement: Ad Tech Companies: Stop Journalism-Harming Keyword Blocking Practices

The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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Oprah’s Book Club dropped her novel. It still became a best seller.

Kate Elizabeth Russell’s publication experience has been the best of times and the worst of times. Here’s why. Continue reading at The New York Times

[ The New York Times | 2020-04-02 09:00:01 UTC ]
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HarperCollins to buy Egmont Books UK

HarperCollins has announced its intention to acquire Egmont Books UK for an undisclosed sum, alongside Egmont’s book businesses in Poland and Schneiderbuch Germany. Continue reading at The Bookseller

[ The Bookseller | 2020-04-01 18:47:00 UTC ]
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HC to Buy Egmont Book Groups in the U.K. Poland, and Germany

Under an agreement set to close April 30, HarperCollins will buy Egmont Books UK, Egmont’s book business in Poland, and the German unit Schneiderbuch. All three focus on the children's market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-01 04:00:00 UTC ]
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Indigo Lays Off 5,200, Urges Shoppers to Buy 'True Canadian'

Indigo Books and Music, Canada's dominant bookstore chain, closed all of its 199 retail locations on March 18. On Friday, March 27, the company laid off 5,200 of 7,000 total employees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-31 04:00:00 UTC ]
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Huq hosts videos to entertain home schooling children

Former “Blue Peter” presenter turned children's writer Konnie Huq is hosting a series of videos called "Science, Scribbles and Stories" to keep children entertained and educated over the coming weeks. Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 17:40:02 UTC ]
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Missing your print edition of Ad Age? Switch to home delivery now

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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Amazon returns pre-order ‘buy’ buttons after 48-hour hiatus

Amazon’s “buy" pre-order buttons have been returned for upcoming titles, after they were removed from not-yet-published books for two days to prioritise stocking other high-demand items during the coronavirus pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-03-23 00:36:21 UTC ]
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Ad Age print subscription update in light of the COVID-19 pandemic

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-19 18:27:27 UTC ]
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Amazon suspends third-party seller book shipments to warehouses

Amazon has temporarily paused accepting shipments from third-party sellers to its warehouses for products including books owing to the coronavirus outbreak. Continue reading at The Bookseller

[ The Bookseller | 2020-03-18 10:59:48 UTC ]
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