Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller

Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the sale of video ads for publishers including Major League Baseball, ABC and Dailymotion. Rather than negotiate deals over the phone or in person, these publishers can upload their video inventory to LiveRail's system, which solicits buyers via real-time auctions. Publishers can also use LiveRail's ad technology to process upfront deals without all the paperwork that can delay a campaign from airing in a timely fashion. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-02 00:00:00 UTC ]
News tagged with: #video ads #ad technology

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Sony buys film rights to Kwan's Sex and Vanity

Sony Pictures has bought the film rights to Kevin Kwan's new novel Sex and Vanity (Hutchinson). Continue reading at The Bookseller

[ The Bookseller | 2020-07-12 16:38:32 UTC ]
More news stories like this | All news stories tagged with: #film rights #sony pictures #kevin kwan

M&A Update: MJH Life Sciences Buys Another B2B Magazine

MJH Life Sciences, the New Jersey-based medical publisher that expanded dramatically last year in a $100 million acquisition of the former UBM Life Sciences portfolio from Informa plc, announced another purchase on Thursday: Pharmaceutical Commerce, a trade magazine and digital outlet serving... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-09 18:18:12 UTC ]
More news stories like this | All news stories tagged with: #home town #existing properties #advertising partners #majority stake #-based publisher #ma wire

Heartland Summer: Buying Frontlist During a Pandemic

Paying close attention to market trends is key to buying new books in a pandemic, speakers at a conference co-hosted by The Midwest Indie Booksellers Association and Great Lakes Indie Booksellers Association said. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-08 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #booksellers association #market trends

Level the Playing Field: 5 Questions to Ask Your Video Strategist

Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce,... Continue reading at Digiday

[ Digiday | 2020-07-07 02:05:37 UTC ]
More news stories like this | All news stories tagged with: #digital publisher #existing content #playing field

Amazon Prime Video Has the Deepest TV Streaming Library—But Not the Highest Quality One

Buzzy original series may drive attention to streaming services, but the bulk of most major streamers' programming catalogs are their libraries of licensed TV shows. And those licensed titles often account for the highest-quality content available on the service, according to data from streaming... Continue reading at AdWeek

[ AdWeek | 2020-07-02 10:30:51 UTC ]
More news stories like this | All news stories tagged with: #libraries #licensed titles #streaming services #highest quality

CJK Group Buys Quad's Kentucky Facility

The CJK Group has acquired the assets of Quad/Graphics’ Versailles, Ky., book manufacturing facility. Under the agreement, CJK bought the equipment and assumes the customer contracts at the facility. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-02 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #cjk group

Sceptre buys story of internment camp 'like no other'

Sceptre is set to publish non-fiction title The Island of Extraordinary Captives by Simon Parkin in 2022. Continue reading at The Bookseller

[ The Bookseller | 2020-06-29 20:07:03 UTC ]
More news stories like this | All news stories tagged with: #internment camp

Boston private equity firm buys stock media company

This story first ran in DC Inno, a sister publication of the Boston Business Journal. Storyblocks, a digital content company in the Washington, D.C. area, has struck a deal to sell to private equity firm Great Hill Partners, more than a decade after the company’s launch as a stock video... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-06-25 22:32:04 UTC ]
More news stories like this | All news stories tagged with: #digital content #comprising music #sister publication #storyblocks access

TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek

[ AdWeek | 2020-06-25 21:01:24 UTC ]
More news stories like this | All news stories tagged with: #digital content #running ads #company released

NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
More news stories like this | All news stories tagged with: #digital content #agency executives #forwarded email #biggest news #inbox daily #shoppable ads #takeawaysfrom iab

This Website Makes It Easier to Buy Anti-Racist Books From Black-owned Bookstores

In the weeks since the May 25 killing of George Floyd in Minneapolis, books about anti-racism have consistently topped bestseller lists. Many of these books have been purchased from the likes of Amazon and Barnes & Noble. To try and funnel some of these sales to Black-owned bookstores... Continue reading at AdWeek

[ AdWeek | 2020-06-19 21:16:38 UTC ]
More news stories like this | All news stories tagged with: #barnes noble #george floyd #black-owned bookstores

Bakari Sellers wanted his memoir to spark tough talks about race. We’re already in the middle of a conflagration.

The CNN commentator and South Carolina politician wrote ‘My Vanishing America’ before the country was on fire. Continue reading at The Washington Post

[ The Washington Post | 2020-06-19 09:58:38 UTC ]
More news stories like this | All news stories tagged with: #memoir

Black & White buys Andrew Cotter's dog story

Black & White Publishing has acquired world rights for Scottish sports commentator Andrew Cotter's story of his adventures with his dogs Olive and Mabel, who have become lockdown hits online. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 15:40:35 UTC ]
More news stories like this | All news stories tagged with: #world rights

B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #bad actors #held accountable #demand-side platform #ad revenue #article pages #ip addresses

Knopf Buys New Ishiguro Novel

Kazuo Ishiguro has sold a new novel, which marks his first since winning the Nobel Prize for Literature in 2017. 'Klara and the Sun,' narrated by "an Artificial Friend with outstanding observational qualities," is set for March 2021, Knopf said. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-16 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #nobel prize #kazuo ishiguro #knopf buys

Boldwood and Ad Lib snare Tiger King book for new e-book venture

Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller

[ The Bookseller | 2020-06-15 19:13:40 UTC ]
More news stories like this | All news stories tagged with: #e-book #ad lib #john blake #boldwood books

William Collins buys Carney's 'inspiring' book on value

William Collins has bought the first book from ex-Bank of England governor Mark Carney, an "unblinking, inspiring" look at how value can shape our lives and world. Continue reading at The Bookseller

[ The Bookseller | 2020-06-10 02:21:59 UTC ]
More news stories like this | All news stories tagged with: #william collins

Trump, Facebook, and the weaponization of free speech

Yesterday—as protests sparked by the killing of George Floyd, a Black man in Minneapolis, continued across the US—things that President Trump said caused trouble again, and drove the news again. First, Trump laid into governors on a conference call that quickly leaked to the press; he called... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-06-02 12:08:10 UTC ]
More news stories like this | All news stories tagged with: #hong kong #clashed repeatedly #recent weeks #nondisclosure agreements

What to buy your dad who's hopelessly low-tech

My dad once downloaded an e-book in French. (He speaks Brooklyn English.) Another time he texted saying he needed help immediately. He’s fallen and he can’t get up, I thought. Turns out, he needed help purchasing a gift basket through Amazon Prime. I... Continue reading at Engadget

[ Engadget | 2020-06-01 12:00:20 UTC ]
More news stories like this | All news stories tagged with: #e-book #amazon prime