Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the sale of video ads for publishers including Major League Baseball, ABC and Dailymotion. Rather than negotiate deals over the phone or in person, these publishers can upload their video inventory to LiveRail's system, which solicits buyers via real-time auctions. Publishers can also use LiveRail's ad technology to process upfront deals without all the paperwork that can delay a campaign from airing in a timely fashion. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-02 00:00:00 UTC ]
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Saying that private equity firms had dropped out of the bidding, the 'New York Times' reported this morning that the country's first and second largest trade publishers—Penguin Random House and HarperCollins, respectively—were now the favorites to acquire Simon & Schuster, the country's... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Transworld has bought a memoir by Dr Waheed Arian, billed as "the powerful story of a boy who dreamed about helping others, a tale of courage, ambition and unwavering resilience against all odds". Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 03:40:20 UTC ]
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The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Insiders say a book by President Donald Trump could be a tempting proposition for major publishers—but it may not be worth the cost. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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She tried her hand at fiction, to no avail. So she wrote a memoir about a circle of strangers instead. Continue reading at The New York Times
[ The New York Times | 2020-11-12 10:00:04 UTC ]
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You know what they say: November is the new December! When’s the best time to support your local bookstore and get holiday gifts? Well, there’s no time like the present. (Get it?) (I’m sorry.) (But seriously, support your favorite indie and check out these new books!) * Jonathan Lethem, The... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-10 19:44:02 UTC ]
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Yesterday, I attended a virtual book club where Heavy: An American Memoir was being read. When I clicked the link to join the Zoom, I saw the faces, necks, and shoulders of seven beautiful pixelated Black women from as far west as Las Vegas and as far east as Long Island. I assumed from their... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-10 09:49:30 UTC ]
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Ah, tradition! Just as Shakespeare wrote King Lear in quarantine, in this quarantine, rich people are buying copies of King Lear for $10,000,000. While independent bookstores are struggling during COVID—according to the American Booksellers Association, more than one independent bookstore has... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-09 17:44:18 UTC ]
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Independent bookstores are hurting as shoppers stay online. Pick up one of our staff picks to support bookstores throughout the U.S. Whether you’re diving into an engrossing period drama, reading up on the history of protests or pandemics, or escaping into a fantastical world, chances are you’ve... Continue reading at Fast Company
[ Fast Company | 2020-11-06 16:00:54 UTC ]
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In a deal that closed on October 31, Bertelsmann Printing Group USA’s Berryville Graphics division acquired Quad’s book printing plants in Fairfield, Pa., and Martinsburg, W.Va. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-03 05:00:00 UTC ]
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DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
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AS AN EXPRESSIVE MEDIUM, video games have a strange way of reducing central concepts of modernist art and theory to basic operational elements. The technical specifications of “point of view” that have preoccupied novelists since the turn of the 20th century are crudely literalized within game... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-10-31 17:00:02 UTC ]
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Hachette Children's Group is to publish two books in a "funny, feminist, witchy" YA series from debut author Julia Tuffs. Continue reading at The Bookseller
[ The Bookseller | 2020-10-30 01:58:02 UTC ]
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As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Social Sentinel technology scans and analyzes digital content to identify potential safety and security threats, according to Richfield-based Navigate360. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-10-27 16:39:45 UTC ]
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With Halloween fast-approaching, I feel the need (along with every other person on the book internet) to remind you that one of the scariest things imaginable might happen: your local indie bookstore might close. Their fate is in your hands. Go on and pick up one (or two or three) of these new... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-27 13:16:05 UTC ]
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Bluebird has swiped a guide to online dating and text communication from Facebook's former in-house psychiatrist Dr Mimi Winsberg. Continue reading at The Bookseller
[ The Bookseller | 2020-10-21 23:03:38 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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