Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the sale of video ads for publishers including Major League Baseball, ABC and Dailymotion. Rather than negotiate deals over the phone or in person, these publishers can upload their video inventory to LiveRail's system, which solicits buyers via real-time auctions. Publishers can also use LiveRail's ad technology to process upfront deals without all the paperwork that can delay a campaign from airing in a timely fashion. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-02 00:00:00 UTC ]
News tagged with:
#video ads
#ad technology
Over the last few months the tech industry has been inching toward ebook nirvana. For one thing, gadget makers keep improving e-readers while slashing prices. (I'm going to renew my bet that Amazon will begin selling the Kindle for less than $100 by the end of the year.) The bigger story,... Continue reading at Slate
[ Slate | 2011-02-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ebook market
#bigger story
#begin selling
#slashing prices
Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife teams exclusive deal with W H Smith to run Richard and Judys Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#lisa campbell
Written By: Charlotte Williams Granta magazine's deputy editor Ellah Allfrey has made two acquisitions for Granta Books: a book on the Rwanda genocide and a collection of American short stories. Of Martin Kimani's The Work of War, for which Allfrey bought world rights excluding north America... Continue reading at The Bookseller
[ The Bookseller | 2011-02-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#david godwin
#granta books
#important book
Written By: Charlotte Williams Random House Books has acquired one of the first books on the Gulf of Mexico oil leak, Spills and Spin: The Inside Story of BP by Reuters oil-industry reporter Tom Bergin. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#inside story
Written By: Charlotte Williams Sphere has acquired the tie-in title to comedian Billy Connolly's forthcoming "Route 66" ITV show. Non-fiction publishing director Adam Strange bought world rights from Maverick Television to Billy Connolly's Route 66, winning a four-way auction. read more Continue reading at The Bookseller
[ The Bookseller | 2011-01-31 00:00:00 UTC ]
More news stories like this |
Hearst Corp. announced today that it has made an offer of 651 million euros (or about $889 million) for Lagardere's international press and magazine business, including 102 titles in 15 countries, and 50 related Web sites. The deal includes publishing rights to Elle in 15 countries as well as 10... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#magazine business
#announced today
#digital units
#hearst corp
Written By: Charlotte Williams John Blake has acquired world rights in the "candid, harrowing and often hilarious" autobiography of "Benidorm" actress Crissy Rock. Editor-in-chief Michelle Signore bought the rights through Ken Douglas at MCLA, with John Blake to publish on 12th March. This... Continue reading at The Bookseller
[ The Bookseller | 2011-01-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sexual abuse
#12th march
#john blake
Written By: Charlotte Williams Hodder & Stoughton has acquired the account of the life of "real life Charlotte Gray". Pearl Witherington was the only female agent in the Special Operations Executive to run her own network in France during the second world war. Hodder non-fiction publisher... Continue reading at The Bookseller
[ The Bookseller | 2011-01-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#curtis brown
#elizabeth sheinkman
#world war
Written By: Charlotte Williams Orbit has acquired three new books in the Dresden Files series by author Jim Butcher, following Chicago private investigator and wizard Harry Dresden. read more Continue reading at The Bookseller
[ The Bookseller | 2011-01-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#orbit buys
Written By: Charlotte Williams Sphere has acquired the autobiography of US comedy star Tina Fey, with editor-in-chief Antonia Hodgson acquiring British Commonwealth (incl. Australia and New Zealand) rights. Hodgson bought the rights to the title, Bossypants, from Hachette US, where it will be... Continue reading at The Bookseller
[ The Bookseller | 2011-01-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#zealand rights
While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#average number
#high-impact ads
#data collected
#advertising budgets
Organic growth will be the primary driver of the media business over the next 12 to 24 months, according to nearly 500 executives in the information, marketing services and technology sectors, according to the first annual Media Growth survey from investment banker The Jordan, Edmiston Group and... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#edmiston group
#marketing services
#primary driver
#biggest impact
#organic growth
#media business
That might be the best news yet, as long as publishers remember why they went into bankruptcy in the first place. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-21 00:00:00 UTC ]
More news stories like this |