Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller

Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the sale of video ads for publishers including Major League Baseball, ABC and Dailymotion. Rather than negotiate deals over the phone or in person, these publishers can upload their video inventory to LiveRail's system, which solicits buyers via real-time auctions. Publishers can also use LiveRail's ad technology to process upfront deals without all the paperwork that can delay a campaign from airing in a timely fashion. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-02 00:00:00 UTC ]
News tagged with: #video ads #ad technology

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Ivy Pochoda quarantines with Cormac McCarthy, Dr. Seuss and gymnastics videos

In our latest quarantine diary, the author of 'These Women' digs 'Blood Meridian' but can't get enough of Laura Ingalls Wilder. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-05-28 13:32:21 UTC ]
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Booksellers Association to buy Bertline

The Booksellers Association is buying Bertrams' bookselling system Bertline, in order to support independent retailers. Continue reading at The Bookseller

[ The Bookseller | 2020-05-27 04:47:23 UTC ]
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Team Whistle buys OTT marketing firm Tiny Horse for $30 million

Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
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Hodder & Stoughton buys book on embracing the average by Eleanor Ross

Hodder & Stoughton will publish Good Enough: The Myth of Success and How to Celebrate the Joy in Average by journalist Eleanor Ross. Continue reading at The Bookseller

[ The Bookseller | 2020-05-21 11:30:07 UTC ]
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11 Great Book Puzzles You Can Buy Right Now

Amid a shortage of puzzles, here are a number of book puzzles you can buy right now. Continue reading at Book Riot

[ Book Riot | 2020-05-20 10:34:22 UTC ]
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‘A tale of two cities’: The coronavirus is creating a barbell effect for publishers’ ad sales

The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday

[ Digiday | 2020-05-18 04:00:00 UTC ]
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Anemic Ad Sales Impact Meredith’s Q3 Earnings

After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
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Experts weigh in on Facebook’s new Oversight Board

Almost two years after it first started talking about the idea, Facebook finally announced the members of its Oversight Board, the “Supreme Court” that will—theoretically, at least—have the ability to overrule Facebook and its chief executive Mark Zuckerberg about whether certain types of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-05-14 11:45:42 UTC ]
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In the Midst of a Downturn, Naturally, Danny Seo Closes Its Biggest Print Issue Ever

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[ Folio Magazine | 2020-05-12 17:49:02 UTC ]
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Two Roads buys Lexx's Jürgen Klopp 'diary'

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[ The Bookseller | 2020-05-11 01:20:18 UTC ]
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AD AGE AGENCY REPORT 2020: RANKINGS AND ANALYSIS

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age

[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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Hashtag Press buys memoir of reality star and actress Jess Impiazzi

Independent publisher Hashtag Press will publish Jess Impiazzi's memoir Silver Linings. Continue reading at The Bookseller

[ The Bookseller | 2020-05-07 17:36:02 UTC ]
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Quadrille buys book on food and travel in Central Asia

Quadrille will publish food and travel book Red Sands by writer and journalist Caroline Eden. Continue reading at The Bookseller

[ The Bookseller | 2020-05-07 01:01:12 UTC ]
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Why Do Publishers Only Get Half of Online Ad Spend?

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[ AdWeek | 2020-05-06 20:21:44 UTC ]
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Yeah, That’s Probably an Ad: The Art of the Pivot

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[ AdWeek | 2020-05-04 15:04:07 UTC ]
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Elliott Advisors Buys Wordery, U.K. Online Retailer

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[ Publishers Weekly | 2020-05-04 04:00:00 UTC ]
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Instagram’s story: Fast growth, a $1 billion sale and Facebook’s broken pledge

Sarah Frier traces the company’s cultural impact along with its business history. Continue reading at The Washington Post

[ The Washington Post | 2020-04-30 15:32:33 UTC ]
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Portal From Facebook Salutes Moms With Mother’s Day Campaign

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[ AdWeek | 2020-04-27 19:15:41 UTC ]
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