Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller

Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the sale of video ads for publishers including Major League Baseball, ABC and Dailymotion. Rather than negotiate deals over the phone or in person, these publishers can upload their video inventory to LiveRail's system, which solicits buyers via real-time auctions. Publishers can also use LiveRail's ad technology to process upfront deals without all the paperwork that can delay a campaign from airing in a timely fashion. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-02 00:00:00 UTC ]
News tagged with: #video ads #ad technology

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RELX Group Is 2019's Biggest Publisher

The producer of STM and legal materials overtakes Pearson as the world’s largest publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-11 04:00:00 UTC ]
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Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater

Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek

[ AdWeek | 2019-10-10 20:54:51 UTC ]
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Vesuvian Media Group Buys Black Spot Books

Vesuvian Media Group, a books-to-film multimedia company, has acquired Black Spot Books, which has a growing list of adult and young adult titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
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Allison & Busby buys Quartey crime series

Allison & Busby has bought a Ghana-set crime series by US writer Kwei Quartey. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 12:05:09 UTC ]
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Virago buys 'breathtaking' debut from Lin

Virago has bought the “breathtaking” debut by Chia-Chia Lin about a grieving Taiwanese family living in Alaska. Continue reading at The Bookseller

[ The Bookseller | 2019-10-07 17:03:02 UTC ]
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TikTok users are surprised to find themselves in ads for the app

Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 09:00:00 UTC ]
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Mac Conner, Illustrator for Ads and Magazines, Dies at 105

In the 1950s and ’60s, Mr. Conner’s art helped sell airlines and overalls and accompanied short stories in The Saturday Evening Post and elsewhere. Continue reading at The New York Times

[ The New York Times | 2019-10-03 21:16:21 UTC ]
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What recession? Holiday sales expected to rise amid boost in ad spend

Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 19:49:51 UTC ]
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Facebook’s Nada Stirratt on the evolution of storytelling and how it helped raise $2 billion for charity

Nada Stirratt, VP of North America at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss what storytelling means for Facebook users and advertisers. Plus, the need for brands to personalize messaging at scale—and how Facebook Stories can help. A custom video... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 21:00:00 UTC ]
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Top of the List: Nashville's biggest technology product firms

What are the largest tech product companies in Nashville? We ranked Nashville's tech product companies by local-area tech employees. To view the top five and see which one tops the list, check out the slideshow with this story. For the rest of Nashville's top tech product companies, take a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-02 11:26:24 UTC ]
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With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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Top of the List: Nashville's biggest technology services firms

What are the largest tech services companies in Nashville? We ranked Nashville's tech services companies by local-area tech employees. To view the top five and see which one tops the list, check out the slideshow with this story. For the rest of Nashville's top tech services companies, take a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-09-30 11:24:42 UTC ]
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A vintage Benson & Hedge's ad evokes a cheekier (but no less deadly) era of cigarette marketing

Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age

[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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How pop-up museums are becoming Atlanta's biggest trend for Millennials

Atlanta Inno reports on Atlanta's biggest local tech and startup stories. For more innovation news and to stay plugged into the city’s ecosystem, check out Atlanta Inno and sign up for its daily newsletter, The Beat. If you’re on social media at all, you probably saw plenty of advertisements... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-09-27 15:05:23 UTC ]
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Google experiments with its own contextual ads, as privacy legislation looms

Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 23:11:20 UTC ]
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‘It’s found money’: YouTube stars look for ways to expand to Facebook

Digital publisher Jellysmack is working with YouTube stars to use its tools to tailor their videos for Facebook and Snapchat. The post ‘It’s found money’: YouTube stars look for ways to expand to Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-09-24 04:01:07 UTC ]
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Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue

Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
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It's a Great Time to Buy a Kindle (and 10 More Tech Deals)

Amazon is clearing out Kindles, and there are some deep discounts on some iPhone alternatives this weekend. Continue reading at Wired

[ Wired | 2019-09-21 11:00:00 UTC ]
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Agencies and Brands skip work, donate ad space for Global Climate Strike

Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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