Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the sale of video ads for publishers including Major League Baseball, ABC and Dailymotion. Rather than negotiate deals over the phone or in person, these publishers can upload their video inventory to LiveRail's system, which solicits buyers via real-time auctions. Publishers can also use LiveRail's ad technology to process upfront deals without all the paperwork that can delay a campaign from airing in a timely fashion. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-02 00:00:00 UTC ]
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For the social-media platform, a doctored video of Nancy Pelosi is content, not a phony. Continue reading at The Atlantic
[ The Atlantic | 2019-05-28 17:27:07 UTC ]
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A former Facebook adviser is urging governments around the world to shut down social media platforms until they can be reformed. Continue reading at CBC
[ CBC | 2019-05-28 14:17:44 UTC ]
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Adults in the U.S. will spend the same number of average minutes per day on Facebook and Snapchat this year as they did in 2018, but they will devote more time to Instagram, according to the latest figures from eMarketer. The consultancy found that U.S. adult Facebook users are spending an... Continue reading at AdWeek
[ AdWeek | 2019-05-28 10:00:50 UTC ]
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Ireland's data watchdog has launched 19 investigations since GDPR came into force. Continue reading at Media Week
[ Media Week | 2019-05-28 08:26:30 UTC ]
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Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for... Continue reading at Advertising Age
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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Talent management collective Tricycle Talent has acquired a minority stake in Rachel Mills Literary (RML). Continue reading at The Bookseller
[ The Bookseller | 2019-05-27 22:53:46 UTC ]
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Chronicle Books, which is distributed in the UK and Europe by Abrams & Chronicle Books, has acquired two picture books by Deborah Underwood and Meg Hunt. Continue reading at The Bookseller
[ The Bookseller | 2019-05-27 20:45:38 UTC ]
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Facebook will take down accounts that try to interfere with the upcoming federal election and make it public regardless of whether the government decides to advise Canadians of an attempt to interfere, says Facebook's head of public policy for... Continue reading at CBC
[ CBC | 2019-05-27 20:13:21 UTC ]
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Social media cannot ensure they only publish truths. But what about deliberate falsehoods designed to damage?Are social media companies responsible for the lies their users tell? Both the obvious answers, “yes” and “no”, are clearly wrong. Complete responsibility is a bad idea, and impossible in... Continue reading at The Guardian
[ The Guardian | 2019-05-27 17:25:07 UTC ]
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A London, Ont., homicide case could help determine how far into your Facebook inbox the arm of the law could reach for investigative purposes. Continue reading at CBC
[ CBC | 2019-05-27 08:00:00 UTC ]
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Canadian MPs are warning that Facebook's top officials could be found in contempt of Parliament if they continue to ignore a subpoena to testify in Ottawa this week, as representatives for the company confirmed Monday that founder Mark Zuckerberg... Continue reading at CBC
[ CBC | 2019-05-27 08:00:00 UTC ]
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Social media giant breaks its own rules on violence and animal trading, say campaignersFacebook has been accused of giving a global platform to dogfighting after an investigation found the site is being used by fight organisers and unscrupulous puppy traders.Lady Freethinker (LFT), the animal... Continue reading at The Guardian
[ The Guardian | 2019-05-26 07:00:06 UTC ]
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A doctored video showing the US House Speaker "slurring" her words doesn't violate Facebook standards. Continue reading at Stuff
[ Stuff | 2019-05-25 05:42:55 UTC ]
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Hours after House Speaker Nancy Pelosi addressed a conference Wednesday, a distorted video of the California Democrat’s conversation began spreading across the internet. The manipulated clip, slowed to make Pelosi sound as if she were slurring her words, racked up millions of views on... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-25 00:10:00 UTC ]
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Hours after House Speaker Nancy Pelosi addressed a conference Wednesday, a distorted video of the California Democrat’s conversation began spreading across the internet. The manipulated clip, slowed to make Pelosi sound as if she were slurring her words, racked up millions of views on... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-25 00:10:00 UTC ]
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The National Rifle Association’s escalating legal feud with its longtime public-relations agency has taken a bizarre turn, with the gun lobby claiming that the PR firm stole a confidential PowerPoint presentation detailing its courtroom strategy. The new controversy centers on an April 29... Continue reading at Advertising Age
[ Advertising Age | 2019-05-24 23:29:03 UTC ]
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The NHL's move to simulcast on Facebook and Twitter indicates a parity between the platforms but also shows how their livestreaming services differ. The post The NHL is bringing its Facebook Live show ‘Stanley Cup Live’ to Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:00:38 UTC ]
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Sourcebooks has sold a 45% ownership stake to Penguin Random House to enable the American independent publisher to take a “broader and deeper approach to domestic and global markets”. Continue reading at The Bookseller
[ The Bookseller | 2019-05-24 02:11:56 UTC ]
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You’d think ABC’s live re-staging of “All in the Family” and “The Jeffersons” seemed to have offered marketers a rare opportunity to dust off some long-forgotten creative from the leisure-suit era, but as it turns out, most of the brands that advertised in Wednesday night’s retro showcase didn’t... Continue reading at Advertising Age
[ Advertising Age | 2019-05-24 00:12:30 UTC ]
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Critics say the social media giant has allowed its platform to be weaponised during elections on the continent. Continue reading at BBC News
[ BBC News | 2019-05-23 23:20:39 UTC ]
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