Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the sale of video ads for publishers including Major League Baseball, ABC and Dailymotion. Rather than negotiate deals over the phone or in person, these publishers can upload their video inventory to LiveRail's system, which solicits buyers via real-time auctions. Publishers can also use LiveRail's ad technology to process upfront deals without all the paperwork that can delay a campaign from airing in a timely fashion. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-02 00:00:00 UTC ]
News tagged with:
#video ads
#ad technology
Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
More news stories like this |
The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek
[ AdWeek | 2013-01-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#tech staffers
#proving ground
#online publishers
Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#advance publications
#companies announced
Amazon is said to be negotiating to acquire Saraiva, Brazil's dominant bookseller, with 102 stores. Is it realistic? We break down the facts and scenarios. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-19 00:00:00 UTC ]
More news stories like this |
The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek
[ AdWeek | 2012-09-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#$40 million
#thought catalog
#target audience
#including titles
The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fighting back
#french publishers
Head of Zeus has acquired eight novels in the Donovan Creed series by Kindle millionaire John... Continue reading at The Bookseller
[ The Bookseller | 2012-08-10 00:00:00 UTC ]
More news stories like this |
Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad tech
#magazine websites
David Nicholls' One Day (Hodder) sold almost twice as many copies as the next bestselling... Continue reading at The Bookseller
[ The Bookseller | 2012-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#david nicholls
#biggest seller
Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditudes ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek
[ AdWeek | 2011-11-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sources familiar
#$120 million
#financial details
#marketing side
The purchase sets off speculation about publishing ambitions at Facebook, and puts renewed focus on its highly-anticipated iPad app. Continue reading at PC World
[ PC World | 2011-08-04 00:00:00 UTC ]
More news stories like this |
Written By: Philip Jones Publication Date: Wed, 03/08/2011 - 09:14 Facebook has bought the innovative ebook publisher Push Pop Press but will not use the company to publish ebooks. The giant social networking website will instead use PPP's platform and technology to give "people even richer... Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publish ebooks
Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad technology
#find ways
#growing number
Secret Level is a gaming-inspired anthology series coming to Prime Video on December 15. The upcoming Amazon title is from the same team behind Netflix's Love, Death and Robots. From the teaser released during Gamescom, this new project will be continuing the Blur Studio specialty for creating... Continue reading at Engadget
[ Engadget | 2024-08-20 20:20:27 UTC ]
More news stories like this | All news stories tagged with:
#anthology
#unreal tournament
#outer worlds
#mega man
#dungeons dragons
#armored core
#nerd joy
Digital media firm Dotdash Meredith, an IAC company, notched its second consecutive quarter of double-digit advertising growth, largely due to the continued performance of its cookieless targeting tool called D/Cipher. The media company, which houses a portfolio of... Continue reading at AdWeek
[ AdWeek | 2024-08-06 21:07:20 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#12% increase
#southern living
#media company
#largely due
#dotdash meredith
At a glance ProsResolutions up to 8K possible, direct extraction of MP3 filesConsNo downloading of videos behind paywallsOur VerdictThe Video and Audio Downloader Pro 2 is easy to use and useful, especially for users of public service media libraries. Watching videos offline has evolved... Continue reading at PC World
[ PC World | 2023-08-04 16:46:51 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#input field
#address bar
#simply surf
#download netflix
#local storage
#download audio
#media library
#films threaten
#makes sense
#direct extraction
#downloading playlists
#downloading media
#worked smoothly
#personal software
At a glance ProsResolutions up to 8K possible, direct extraction of MP3 filesConsNo downloading of videos behind paywallsOur VerdictThe Video and Audio Downloader Pro 2 is easy to use and useful, especially for users of public service media libraries. Watching videos offline has evolved... Continue reading at PC World
[ PC World | 2023-07-31 17:44:06 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#input field
#address bar
#simply surf
#download netflix
#local storage
#download audio
#media library
#films threaten
#makes sense
#direct extraction
#downloading playlists
#downloading media
#worked smoothly
#personal software
We’re back in Vegas for CES, and while the show doesn’t officially open until tomorrow, many exhibitors have already unveiled their new products at various press conferences and media events. Today, we’re starting to see some of the early car news that frequently dominates CES, as well as more... Continue reading at Engadget
[ Engadget | 2023-01-05 19:50:52 UTC ]
More news stories like this | All news stories tagged with:
#digital content
#stay tuned
#youtube channel
#headphone jack
#favorite app
#configuration options
Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#nielsen finds
In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
More news stories like this | All news stories tagged with:
#publishers make
#programmatic ads
#digiday+ research