Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller

Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the sale of video ads for publishers including Major League Baseball, ABC and Dailymotion. Rather than negotiate deals over the phone or in person, these publishers can upload their video inventory to LiveRail's system, which solicits buyers via real-time auctions. Publishers can also use LiveRail's ad technology to process upfront deals without all the paperwork that can delay a campaign from airing in a timely fashion. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-02 00:00:00 UTC ]
News tagged with: #video ads #ad technology

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Black Friday 2024: The best early deals we could find from Amazon, Best Buy and more

Black Friday may technically just be one day, but it’s evolved to consume the entire month of November in the US at this point. For the past few years, retailers like Amazon, Walmart and Target have ushered in the holiday shopping season earlier and earlier, and this year is no different. Early... Continue reading at Engadget

[ Engadget | 2024-11-06 16:13:12 UTC ]
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The best early Black Friday 2024 deals we found so far from Amazon, Best Buy and more

[ Engadget | 2024-11-04 15:30:52 UTC ]
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The Biggest Book News of the Week

PW and Barnes & Noble kick off Best Books of the Year season, the NYT looks at the best new releases of November, and more. Continue reading at Book Riot

[ Book Riot | 2024-11-03 16:00:00 UTC ]
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The best early Black Friday 2024 deals we could find from Amazon, Best Buy and more

With each passing year, Black Friday seems to turn more and more into "Black November," with many retailers starting their holiday sales weeks before the day itself. But while the bombardment of promos can be annoying, it also presents a good chance to beat the rush and finish holiday shopping... Continue reading at Engadget

[ Engadget | 2024-11-01 16:30:39 UTC ]
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City backtracks on big Bronx industrial deal after ‘unauthorized’ video by Adams ally

Mayor Eric Adams’ administration is distancing itself from a planned acquisition of a large Bronx industrial center after it emerged that a city real estate official — who is close friends with Adams — had gone to unusual lengths to promote the deal.The administration had been in talks to... Continue reading at Crains New York

[ Crains New York | 2024-10-30 17:40:25 UTC ]
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The Video Game History Foundation’s fight for game preservation isn’t over

Last week, the Video Game History Foundation (VGHF) released a statement expressing its regret that the US Copyright Office’s refused to grant an exemption to the Digital Millennium Copyright Act (DMCA) to help preserve rare video games. However, the VGHF continued by saying it won’t back down... Continue reading at Engadget

[ Engadget | 2024-10-28 13:58:18 UTC ]
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How Fear the Spotlight became Blumhouse's first video game

Blumhouse wasn’t going to publish a game in 2024. The studio, one of the leading names in horror films, announced in February 2023 that it was launching a video game publishing business and executives were scouting projects from independent teams with budgets under $10 million. The goal of... Continue reading at Engadget

[ Engadget | 2024-10-25 14:00:44 UTC ]
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Publishing in the Philippines: Video Interview with Karina Bolasco

With four decades of experience in publishing and part of the Guest of Honor Philippines team at Frankfurt Book Fair 2025, Karina Bolasco talks about Filipino publishing. Sponsored. By Hannah Johnson | @HannahSJohnson n a video discussion with Publishing Perspectives, Filipino publisher Karina... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-14 11:00:55 UTC ]
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The Biggest Book News of the Week

Han Kang wins the Nobel in literature, are there really only 20,000 readers of lit fic in the U.S?, and more of the headlines from the past week. Continue reading at Book Riot

[ Book Riot | 2024-10-12 15:43:14 UTC ]
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Steam now explicitly states you don’t own the digital games you’re buying

Have you ever bought an app or game from a digital storefront, only for it to suddenly disappear and become inaccessible without warning? It’s both confusing and frustrating, which is why some governments are stepping in and hoping to make things clearer for consumers. Gavin Newsom,... Continue reading at PC World

[ PC World | 2024-10-11 19:19:30 UTC ]
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Steam now tells gamers up front that they're buying a license, not a game

Steam appears to have started posting a notice in its shopping cart that purchases on its storefront are only for a license and not a game, according to a notice spotted by Engadget. It looks like an attempt by the company to get ahead of a new California law coming next year that forces... Continue reading at Engadget

[ Engadget | 2024-10-11 08:51:06 UTC ]
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Mackin Educational Resources Buys Booksource

In a major deal in the educational wholesaling business, Mackin Educational Resources has acquired Booksource. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
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Perfect Bound Buys PubMatch

The purchase of the global rights and licensing marketplace by Perfect Bound, which launched an online printing service last year, reflects founder Keith Riegert’s goal to help independent publishers streamline their services while boosting revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-08 04:00:00 UTC ]
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The Biggest Book News of the Week

National Book Award finalists. Geniuses. The Franzenaissance. Big week in books. Continue reading at Book Riot

[ Book Riot | 2024-10-05 15:49:26 UTC ]
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UK: Bitter Lemon Press Buys World English Rights to Zayed Winner

The 2023 Sheikh Zayed Book Award Young Author prize winner's world English rights have been bought by the UK's Bitter Lemon Press. The post UK: Bitter Lemon Press Buys World English Rights to Zayed Winner appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-04 23:33:21 UTC ]
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Social Media Reacts To Melania Trump's 'My Body, My Choice' Video

Many people wondered if the clip to promote the former first lady's upcoming memoir was actually a campaign ad for her husband's opponent. Continue reading at HuffPost

[ HuffPost | 2024-10-03 17:00:08 UTC ]
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Tanzania suspends news websites over ad referencing killings of dissidents

Regulator says advert by publisher of the Citizen newspaper ‘likely to harm national unity’ Tanzania has suspended the online operations of a top newspaper publisher after one of its publications ran an animated advert depicting the country’s president, Samia Suluhu Hassan, and referencing a... Continue reading at The Guardian

[ The Guardian | 2024-10-03 15:13:30 UTC ]
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How to stream video to your TV via a VPN

Licensing content from their vast libraries and back catalogs is how Hollywood studios make money. A TV show or movie that's on Max in the US may be on a totally different service in the UK or Korea, with the studio pocketing the extra pounds or won in the process. That’s why savvy viewers have... Continue reading at Engadget

[ Engadget | 2024-10-02 11:08:08 UTC ]
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