Arthur Attwell, founder of Paperight, explains why his company has leveraged the network of photocopy shops throughout South Africa to cater to hard-to-reach readers. Continue reading >> [ Source: Publishing Perspectives | 2013-05-21 00:00:00 UTC ]
There's a strange concept in marketing that no publicity is really bad. If people talk about you, it broadly raises brand awareness. People eventually forget the bad news but not the brand. Who remembers last year's furor over Apple's onerous publisher subscription terms? That's the eventual... Continue reading >> [ Source: Betanews | 2012-01-23 00:00:00 UTC ]
Written By: Philip Jones Publication Date: Wed, 03/08/2011 - 09:14 Facebook has bought the innovative ebook publisher Push Pop Press but will not use the company to publish ebooks. The giant social networking website will instead use PPP's platform and technology to give "people even richer... Continue reading >> [ Source: The Bookseller | 2011-08-03 00:00:00 UTC ]