Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled version of Atlas, the ad server it acquired from Microsoft in 2013 that sends the actual ads to a publisher's site or app and measures their performance.This isn't Facebook's long-rumored ad network, though it could lead to one. Facebook has built an automated ad-buying tool -- commonly called a demand-side platform, or DSP -- that advertisers could use to buy ads outside of Facebook through real-time auctions, as The Information previously reported. But the product is in its "very early" stages, according to Facebook ad tech head David Jakubowski, declining to say when or if the company plans to officially roll out the ad-buying tool. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
News tagged with:
#ad server
#actual ads
#demand-side platform
#buy ads
#real-time auctions
#company plans
If you’re a business leader, you’ve heard, read or thought about it more than you probably want to: the ceaseless war to protect your company’s network and data from a hacker. The next big data breach is always lurking around the corner, but businesses don’t have to live in fear of losing... Continue reading at Betanews
[ Betanews | 2018-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business leader
#ve heard
Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad inventory
#publishing partners
#including hearst
#nbc universal
#ad tech
Facebook reported misses on revenue, daily active user count, and monthly active user count. Now the stock is in a free fall. Facebook shares are sliding after the company published its most recent quarterly earnings report. A lot has been riding on the company’s financials as it continues to... Continue reading at Fast Company
[ Fast Company | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook shares
#company published
#free fall
Digital publisher PinkNews has high hopes for the commercial prospects of being a Snapchat Discover publisher. The post Post-Facebook, PinkNews launches on Snapchat Discover appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#snapchat discover
#high hopes
The year 2006 was full of momentous occasions. The U.S. population cracked the 300 million mark, Walt Disney bought Pixar and a fledgling Facebook opened its registration to anyone over 13 with an email address. It wasn't a banner year for Pluto, which got downgraded from a full-fledged planet... Continue reading at Advertising Age
[ Advertising Age | 2018-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#email address
#dwarf planet
#good times
#act fast
When Walgreens launched a new loyalty program for its beauty lines in 2016, it coupled it with an advertising campaign to drive signups. As part of this campaign, it turned to the USA Today Network to reach its target audience: Women. What’s odd about picking the USA Today Network for this... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#results follow
#digital revenue
#native advertising
Emer McLysaght and Sarah Breen’s Facebook-fuelled college joke got out of hand—and landed the duo a bestselling fiction franchise. Continue reading at The Bookseller
[ The Bookseller | 2018-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sarah breen
It’s no secret that Facebook is cracking down on publishers. This strategic move makes perfect sense for the social media giant, but it leaves many online publishers wary of the buzz that they may have heard recently about abrupt changes that Facebook is planning to roll out. Sponsored by... Continue reading at Digiday
[ Digiday | 2018-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post facebook
Participants have been pleasantly surprised at the program, which helped spread best practices for publishers trying to grow their subscriptions. The post ‘To sit down with them is valuable’: With $3m in grants and advice, Facebook finds favor from local newspapers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#local newspapers
#pleasantly surprised
The publisher has found success with its "HumanKind" and related video series that tell uplifting stories about people and animals. The post USA Today finds there’s still money to be made from feel-good videos on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#found success
Facebook announced last month that it was funding an initiative to create news shows from 10 to 12 U.S. publishers for its Facebook Watch video platform, and the first slate of those shows will begin streaming Monday, July 16. Head of global news partnerships Campbell Brown and product manager... Continue reading at AdWeek
[ AdWeek | 2018-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook announced
#product manager
"Everyone who has seen 'The Social Network' knows the story of Facebook's founding," Adam Fisher writes at the start of "Sex, Beer, and Coding: Inside Facebook's Wild Early Days" in Wired. The article sets up an excerpt from "Valley of Genius: The Uncensored History of Silicon Valley," Fisher's... Continue reading at Advertising Age
[ Advertising Age | 2018-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#oral history
#early days
#key players
#choice bits
Once seen as just a glorified hack, header bidding has now become a standard practice in digital media. While this process has been extremely successful at optimizing programmatic ad inventory for desktop publishers, the industry is now shifting toward mobile. So, WTF is header bidding for... Continue reading at Digiday
[ Digiday | 2018-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post wtf
#mobile apps
#header bidding
#extremely successful
Controversial new law that critics claimed threatened internet freedom is rejectedGoogle, YouTube and Facebook could escape having to make billions in payouts to press publishers, record labels and artists after EU lawmakers voted to reject proposed changes to copyright rules that aimed to make... Continue reading at The Guardian
[ The Guardian | 2018-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#copyright rules
#press publishers
#record labels
#european parliament
#internet giants
Google and Facebook are making a big show of demonstrating their interest in helping news publishers. The post Will Facebook and Google really help drive subscriptions? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#drive subscriptions
#big show
“A lot of trust has been destroyed in the past months due to Facebook's unpredictable and unreliable actions." The post Facebook hires Spiegel exec (and sometimes critic) to strengthen relations with publishers in Europe appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#europe appeared
It’s often said that the biggest portion of television advertising is done by TV networks themselves for tune-in promotion. With this in mind, networks might want to take another look at print magazines, based on consumer ad recall data from GfK MRI’s Starch Advertising Research in the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top positions
#metrics show
#recent waves
#entertainment weekly
Facebook began testing subscriptions in Instant Articles with 10 publisher partners last October, and Wednesday, the social network provided an update, as well as a look at what's ahead. Head of news products Alex Hardiman and product manager Sameera Salari revealed in a blog post that people... Continue reading at AdWeek
[ AdWeek | 2018-06-28 00:00:00 UTC ]
More news stories like this |
The platform said that people were 17 percent more likely to subscribe through Instant Articles versus publishers’ standard mobile web links. The post Facebook claims subscription test results are ‘promising’ so far, though still small appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small appeared
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its... Continue reading at Advertising Age
[ Advertising Age | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european union
#brands aren