Once seen as just a glorified hack, header bidding has now become a standard practice in digital media. While this process has been extremely successful at optimizing programmatic ad inventory for desktop publishers, the industry is now shifting toward mobile. So, WTF is header bidding for... Continue reading >> [ Source: Digiday | 2018-07-11 00:00:00 UTC ]
Chatbots proliferated with the Internet and AOL chatrooms in the '90s, and they surfaced in programs, like Microsoft Word, which had Clippy, the virtual assistant. But chatbots never proved more useful than annoying, and mostly faded, until today. With Facebook Messenger serving 900 million... Continue reading >> [ Source: Digiday | 2016-04-06 00:00:00 UTC ]
Facebook may be averaging 8 billion video views per day, but some of that consumption is happening on other people's content. The term is “freebooting,” the practice of users uploading directly to Facebook (YouTube) videos they don’t own -- thereby preventing video creators and publishers from... Continue reading >> [ Source: Digiday | 2015-11-16 00:00:00 UTC ]