Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled version of Atlas, the ad server it acquired from Microsoft in 2013 that sends the actual ads to a publisher's site or app and measures their performance.This isn't Facebook's long-rumored ad network, though it could lead to one. Facebook has built an automated ad-buying tool -- commonly called a demand-side platform, or DSP -- that advertisers could use to buy ads outside of Facebook through real-time auctions, as The Information previously reported. But the product is in its "very early" stages, according to Facebook ad tech head David Jakubowski, declining to say when or if the company plans to officially roll out the ad-buying tool. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
News tagged with:
#ad server
#actual ads
#demand-side platform
#buy ads
#real-time auctions
#company plans
Publishing giant Axel Springer has lost a long-running case seeking to limit the use of Adblock Plus. Continue reading at BBC World
[ BBC World | 2018-04-20 00:00:00 UTC ]
More news stories like this |
Book sales of Dashner, Asher, and Alexie have taken some hits since they were accused of sexual and emotional harassment and abuse earlier this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book sales
OUP president Niko Pfund told PW that after Mark Zuckerberg’s testimony on Capitol Hill, it became clear that Siva Vaidhyanathan's book, originall scheduled for fall, "needed to be part of the conversation" now taking place. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mark zuckerberg
#capitol hill
#taking place
Amazon has launched an “international shopping experience” through an app which allows customers worldwide to browse and ship more than 45 million products from the US. Continue reading at The Bookseller
[ The Bookseller | 2018-04-19 00:00:00 UTC ]
More news stories like this |
The Week in Libraries, April 13, 2018—Among this week's headlines: No MLS required for the next ALA boss; Wanda Brown wins ALA presidency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#contentious debate
The Honolulu-based site, where users can post and collaboratively share memories, is venturing into the photo book market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#revenue model
Facebook Inc. Chief Executive Mark Zuckerberg faced criticism Tuesday from senators over his company’s handling of user data in a Capitol Hill hearing that could amount to a reckoning on the technology industry and its practices. “Let me just cut to the chase. If you and other social media... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#capitol hill
#user data
Index Exchange said Wednesday that it is hiring 200 staffers by the end of this year, bringing its total headcount to 520 and signaling growth even as the overpopulated ad-tech business continues to consolidate.The company says its expansion is not only happening without outside investors, but... Continue reading at Advertising Age
[ Advertising Age | 2018-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#technology company
#index exchange
#helps publishers
Our lives these days are increasingly shaped by data. But in his latest book, 'The Efficiency Paradox: What Big Data Can't Do', Edward Tenner documents how the futurist’s dream of a friction-free world has dimmed considerably. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big data
A Guardian investigation shows there were whole months last year when not a single BAME person featured on the cover of our biggest-selling magazines. And when it comes to children’s magazines, the problem is even worse Women’s magazine editors have always understood the importance of a good... Continue reading at The Guardian
[ The Guardian | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#popular magazines
#queen victoria
#bestseller status
#marie claire
“It has been disappointing that Facebook is not the winner it used to be, but it means we have gone back to our core audience." The post How digital publisher PinkNews is weaning itself off Facebook dependence appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#core audience
A few days ago, the Columbia Journalism Review published a thorough and frightening look into Facebook’s fact-checking program. The social network enlists organizations like Snopes and PolitiFact to scroll through thousands of contested articles and deem how factual they are. As CJR writes, the... Continue reading at Fast Company
[ Fast Company | 2018-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fake news
#days ago
The book trade has wrestled with its gender pay gap revelations this week, with the overall trend emerging that despite women forming more of the workforce in companies across the sector, it is men who dominate the most senior positions and attract the highest pay and bonuses. Continue reading at The Bookseller
[ The Bookseller | 2018-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book trade
Facebook published a blog post today detailing the changes it has made to how it manages users' data. You can read a broader summary of that report here, but among the new changes is a tweak to how Facebook collects and stores call and text history.... Continue reading at Engadget
[ Engadget | 2018-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook published
#text history
Facebook has been making attempts to restore people’s trust in what they come across in their news feeds. In the latest example, the company is rolling out new features that aim to give users more information about the publishers and stories they read. Originally conducted as a test last year,... Continue reading at Fast Company
[ Fast Company | 2018-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook offers
#news feeds
#give users
Facebook Inc. Chief Executive Officer Mark Zuckerberg hit back against Tim Cook, calling the Apple Inc. CEO's criticism of the social-media giant "extremely glib."Cook was asked about Facebook's privacy crisis last month and called for stronger regulation of user data. A day after, Cook said he... Continue reading at Advertising Age
[ Advertising Age | 2018-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tim cook
#user data
#published monday
Facebook has been fighting fake news for a while now, ranking "trusted" sources and demoting "engagement bait" stories. Last October, the company began testing a feature that provided information on article publishers to help people decide which sour... Continue reading at Engadget
[ Engadget | 2018-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook rolls
#article publishers
Now that Facebook has been outed as keeping videos you've recorded but never published, the social media has promised to actually delete them. Last week, the sister of a New York Magazine writer found old videos that should have been cleaned off the... Continue reading at Engadget
[ Engadget | 2018-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook promises
There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst... Continue reading at AdWeek
[ AdWeek | 2018-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books written
#great minds
#golden age
Buzzfeed has published an internal Facebook memo entitled "The Ugly" from 2016 that shows just how much emphasis the social network places on growth above safety, privacy and everything else. Written by Facebook VP Andrew "Boz" Bosworth, one of Mark... Continue reading at Engadget
[ Engadget | 2018-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ugly truth
#growth tactics