Facebook’s Jennifer Howard reveals best practices for engaging an audience with Facebook Watch

  Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom video series made possible by Facebook. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 19:52:00 UTC ]
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Amazon reveals customers' 2016 book buying habits

Debut psychological thriller Behind Closed Doors by BA Paris (Mira) is Amazon Kindle's number-one selling ebook this year to date, according to its summer 2016 report disclosing the latest retail trends for the e-commerce giant. Continue reading at The Bookseller

[ The Bookseller | 2016-07-07 00:00:00 UTC ]
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Richard & Judy ‘Search for a Bestseller’ shortlist revealed

The shortlist for the Richard & Judy ‘Search for a Bestseller’ competition has been revealed, comprising two crime novels, two psychological thrillers, “quirky” tales and women’s fiction, all authored by women. Continue reading at The Bookseller

[ The Bookseller | 2016-07-07 00:00:00 UTC ]
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How Brexit is helping shape Business Insider’s Facebook Live strategy

For Business Insider, Facebook Live means more live news and events coverage. The publisher is now doing six live streams per day across its Business Insider, Business Insider UK, Tech Insider and Insider pages. The content, which is overseen by a four-person team, focuses on covering big news... Continue reading at Digiday

[ Digiday | 2016-07-01 00:00:00 UTC ]
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How Gawker is pulling comments into its Facebook Instant Articles

At Gawker Media, co-founder Nick Denton has made commenting a particular obsession, even building an in-house online commenting system, Kinja. The quality of that discussion doesn’t always carry over to Facebook, though. So Gawker built a tool to pull in comment threads to run at the end of its... Continue reading at Digiday

[ Digiday | 2016-07-01 00:00:00 UTC ]
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Seven Ways Facebook's Big Algorithm Change Will Affect Marketers And Publishers

The social network is a fact of life for any company that creates content. And the new reality will require lots of adjustment.The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites.Read Full Story Continue reading at Fast Company

[ Fast Company | 2016-07-01 00:00:00 UTC ]
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Facebook gives friends higher priority in News Feeds

Facebook is to give posts by users' friends and family greater prominence - a move that may challenge professional publishers. Continue reading at BBC World

[ BBC World | 2016-06-30 00:00:00 UTC ]
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Facebook’s Latest News Feed Change Sounds Like Bad News for Publishers

The modified algorithm will place higher value on posts by friends, family, and colleagues — at the expense of media brands. The post Facebook’s Latest News Feed Change Sounds Like Bad News for Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-30 00:00:00 UTC ]
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As Publisher Reach on Facebook Goes Down, Video Is Going Way Up

Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by... Continue reading at AdWeek

[ AdWeek | 2016-06-30 00:00:00 UTC ]
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Facebook's News Feed Update Isn't Good News For Publishers—But It May Be For You

Would you rather get your news directly from publishers or from your Facebook friends?If you've been feeling like Facebook is clogging up your News Feed with too many dispiriting news stories and not enough cute baby pictures, this one's for you: The social network is tweaking its algorithm yet... Continue reading at Fast Company

[ Fast Company | 2016-06-30 00:00:00 UTC ]
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Facebook news feed changes to rank posts from friends and family above 'liked' pages

Facebook will make changes to its news feed rankings, highlighting posts from friends and family over those from publishers and brand pages that users have "liked". Continue reading at Stuff

[ Stuff | 2016-06-30 00:00:00 UTC ]
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The winners and losers of Facebook’s news feed change

With its latest algorithm tweak, Facebook said it will favor posts from friends and families over publishers. That's generally bad for publishers, which have been increasingly building their distribution strategies around the social behemoth. Within them, the ones with the most shareable content... Continue reading at Digiday

[ Digiday | 2016-06-30 00:00:00 UTC ]
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What Publishers Can Learn from the Rise and Fall of Social Gaming on Facebook

Ever since Facebook introduced its Instant Articles feature last year, publishers have been wondering how the move would play out.The lure is clear: Facebook provides exposure and traffic despite the fact that Instant Articles do not link to the publishers' sites. For Facebook, A-list content... Continue reading at Advertising Age

[ Advertising Age | 2016-06-30 00:00:00 UTC ]
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Facebook to Push Friends' Posts Higher, Likely to Publishers' Detriment

It's a fact: Most publishers rely on Facebook for a significant portion of their referral traffic. As such, they watch carefully as Facebook makes decisions about what kind of content to prioritize in the all-important News Feed product that is at the center of the social network.On Wednesday,... Continue reading at Advertising Age

[ Advertising Age | 2016-06-29 00:00:00 UTC ]
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Facebook changes the News Feed to favor friends and family over publishers

Facebook has published for the first time a list of “News Feed Values,” Facebook’s secret sauce of what makes the algorithm tick. The social network is adjusting the recipe with a heavy helping of content from friends and family, likely an attempt to get people to share more, given that there... Continue reading at Digiday

[ Digiday | 2016-06-29 00:00:00 UTC ]
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Facebook Is Changing Its News Feed Algorithm to Focus Less on Publishers' Content

Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news. In yet another blow to publishers that have spent years building audiences to build traffic and revenue, the... Continue reading at AdWeek

[ AdWeek | 2016-06-29 00:00:00 UTC ]
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Reach Beyond Pride Month with LGBTQ Audiences

Publishers and advertisers miss out when they only market to LGBTQ communities in June. The post Reach Beyond Pride Month with LGBTQ Audiences appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-29 00:00:00 UTC ]
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Why publishers’ engagement metrics are all over the map

Publishers are increasingly relying on engagement measurements to show their ability to reach audiences on Facebook. But it’s getting harder to tell what engagement really means. Analytics firms all have slightly different ways of measuring engagement (do you count native content or just links?... Continue reading at Digiday

[ Digiday | 2016-06-28 00:00:00 UTC ]
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Facebook plays favorites with publishers

As Facebook, Google, Apple and Snapchat compete for audiences and advertising, they're providing new outlets for publishers to distribute their news content, but some publishers have been bigger beneficiaries than others. BuzzFeed, CNN and The New York Times are three whose resources, scale and... Continue reading at Digiday

[ Digiday | 2016-06-24 00:00:00 UTC ]
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PRH UK Design Award winners revealed

Three students were announced as the winners of the Penguin Random House UK Design Award 2016, each receiving £1,000 and the opportunity to undertake a work placement with the publisher. Continue reading at The Bookseller

[ The Bookseller | 2016-06-24 00:00:00 UTC ]
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