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If Facebook's announcement last Thursday that its News Feed algorithm was being altered to favor posts from friends and family over those from publishers and pages came as a surprise to anyone, it probably shouldn't have. A source at the social network even said, "We've been openly discussing... Continue reading at 'AdWeek'
[ AdWeek | 2018-01-17 00:00:00 UTC ]
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#favor posts
#organic reach
With its latest algorithm tweak, Facebook said it will favor posts from friends and families over publishers. That's generally bad for publishers, which have been increasingly building their distribution strategies around the social behemoth. Within them, the ones with the most shareable content... Continue reading at 'Digiday'
[ Digiday | 2016-06-30 00:00:00 UTC ]
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#medium-sized publishers
#favor posts
#distribution strategies
#heavily dependent