Facebook’s Jennifer Howard reveals best practices for engaging an audience with Facebook Watch

  Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom video series made possible by Facebook. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 19:52:00 UTC ]
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‘Practical, Technical, and Philosophical’ Issues: Sharjah’s Ahmed Al Ameri

Aiming to create 'a bridge between Arab cultures and with the rest of the world,' Ahmed Al Ameri talks of his leadership of Sharjah Book Authority and his goals for Sharjah Publishing City. The post ‘Practical, Technical, and Philosophical’ Issues: Sharjah’s Ahmed Al Ameri appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-16 00:00:00 UTC ]
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360i’s Bryan Wiener: Publishers should focus on doing what Google and Facebook don’t do

360i chairman Bryan Wiener believes publishers shouldn't try to compete head on with Google and Facebook. Instead, they should see what opportunities there are to seize in a large, growing market that Google and Facebook aren't focused on. One place to start is by cleaning up their sites from... Continue reading at Digiday

[ Digiday | 2016-08-16 00:00:00 UTC ]
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Well, That Didn’t Take Long: AdBlock Plus Has a Workaround for Facebook's Restrictions

Two days after Facebook came out with its first major crackdown on ad blocking, popular app AdBlock Plus says the social network's ads can still be wiped out. On Tuesday, Facebook said it was reworking its software that loads ads so blockers can't remove sponsored posts or videos. Today,... Continue reading at AdWeek

[ AdWeek | 2016-08-12 00:00:00 UTC ]
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Adblock Plus Claims It Already Beat Facebook's Ad-Blocking Force Field

Adblock Plus said on Thursday that its community had already found a workaround to the anti-ad-blocking tech that Facebook announced just Tuesday, though Facebook countered that the fix erases more than just ads.This was just an early counter-strike in what is likely to be a drawn-out contest... Continue reading at Advertising Age

[ Advertising Age | 2016-08-11 00:00:00 UTC ]
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Facebook’s now the leader in the fight against ad blocking

Let publishers take the polite or guilt-trip approach to ad blockers. Facebook is coming down hard, saying it's going to force ad blockers to see ad messages, like it or not. It could be a rallying cry for publishers but will also likely escalate the arms race with tech companies, observers... Continue reading at Digiday

[ Digiday | 2016-08-09 00:00:00 UTC ]
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Facebook Stands Up To Clickbait, Day 2: The Media Responds

The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called "clickbait" headline tropes will get lower billing in the social giant's all-important News Feed product, which publishers rely on for sweet, sweet referral traffic. (Sponsored posts... Continue reading at Advertising Age

[ Advertising Age | 2016-08-06 00:00:00 UTC ]
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Shortlist for John Creasey New Blood Dagger revealed

Titles from Faber, No Exit Press, HarperCollins, Viking and Jonathan Cape have been shortlisted for this year’s John Creasey (New Blood) Dagger. Continue reading at The Bookseller

[ The Bookseller | 2016-07-29 00:00:00 UTC ]
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Facebook 'anti-spam systems' blocked Democrat emails dump

Facebook says its anti-spam filters were to blame for its website briefly blocking access to internal emails from US Democratic Party committee members published by Wikileaks. Continue reading at BBC World

[ BBC World | 2016-07-26 00:00:00 UTC ]
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CW's Comic-Con block reveals who's in the pod on 'Supergirl' and teases a new 'Legion of Doom'

The CW, which has the most impressive TV block of comic book fodder, unleashed back-to-back-to-back-to-back panels late Saturday at Comic-Con for "Supergirl," "Legends of Tomorrow," "The Flash" and "Arrow.” Each bright beacon of genre fare brought with it a bit of information, a couple of clips... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-07-25 00:00:00 UTC ]
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How Sponsored Content Is Becoming King in a Facebook World

As native advertising gains prominence, publishers may find themselves competing not just with one another, but with the ad agencies that already exist. Continue reading at The New York Times

[ The New York Times | 2016-07-25 00:00:00 UTC ]
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Matt Haig reveals new Christmas cover on YouTube

Matt Haig has revealed the cover of his forthcoming book The Girl Who Saved Christmas in a YouTube video. Continue reading at The Bookseller

[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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Drugs and the Divine: Where Psychedelics Overlap with Spiritual Practices

Religion and spirituality publishers are exploring the links between spiritual practices and mind-altering substances in seven new titles publishing between now and next spring. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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Square Enix's 'Cosmos Rings' is an RPG for your Apple Watch

After pulling installments of the Chaos Rings series from the App Store and then filing a trademark for a game called Cosmos Rings in Europe, Square Enix turned some heads. Now the publishing giant is bringing us an interesting new release: an RPG ex... Continue reading at Engadget

[ Engadget | 2016-07-21 00:00:00 UTC ]
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Facebook details a way to offer laser-based internet access

Have you wondered how Facebook might offer high-speed internet access using lasers? The company's Connectivity Lab is happy to show you. It just published a research paper explaining laser beam technology can deliver up to 2Gbps to remote places.... Continue reading at Engadget

[ Engadget | 2016-07-20 00:00:00 UTC ]
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Ken Clarke reveals memoir cover in YouTube video

Ken Clarke has revealed the cover of his autobiography, Kind of Blue, in a promotional YouTube video, during which he said he "always rather enjoyed the controversy". Continue reading at The Bookseller

[ The Bookseller | 2016-07-15 00:00:00 UTC ]
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WSJ Standing Back From Pack in Wary Approach to Facebook

As dozens of media companies explore deeper ties with Facebook, one publisher has remained especially wary of the social network: Rupert Murdoch's News Corp.Unlike other news outlets, News Corp.'s Wall Street Journal hasn't struck a deal to create live videos for Facebook. And while some... Continue reading at Advertising Age

[ Advertising Age | 2016-07-13 00:00:00 UTC ]
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S&S to publish 'revealing' insight into motorsport

Simon & Schuster is to publish Total Competition, a "unique and revealing insight" into motorsport by Ross Brawn and Adam Parr, in November. Continue reading at The Bookseller

[ The Bookseller | 2016-07-08 00:00:00 UTC ]
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Why Time Out has prioritized Facebook Live, Tumblr and Snapchat on social

Time Out is building out its social content distribution strategy, pinpointing Tumblr video, Facebook Live and Snapchat as priorities for growth. The publisher's internal mantra of "Discover, Look, Share," which it applies to all its online content, translates well to tools like Facebook's... Continue reading at Digiday

[ Digiday | 2016-07-08 00:00:00 UTC ]
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‘People have shown up for the party’: How the Lad Bible uses Facebook Live

The Lad Bible has been experimenting with Facebook Live for the past two months across its portfolio and is ramping up output to four a week, plus putting in place a dedicated Facebook Live team. The videos are getting views in the millions, outreaching many publishers that weren’t born on... Continue reading at Digiday

[ Digiday | 2016-07-07 00:00:00 UTC ]
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Two months in: Four things NPR has learned using Facebook Live

NPR is producing several live Facebook videos per day. It has a team of 12 overseeing the effort, with some working full-time on Facebook Live. Since going “all out” in May, the publisher has confirmed a few key things: have a real reason to go live; there is an appetite for news and explainer... Continue reading at Digiday

[ Digiday | 2016-07-07 00:00:00 UTC ]
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